How You Can Pull Off Pink Eye Shadow in Real Life

Jourdan Dunn in pink eye shadow
@jourdandunn

If you took a deep dive into our saved posts on Instagram, you'd find the following: images of swoon-worthy bathtubs, a few cute puppy pics, and a whole lot of pink eye shadow.

Thanks to our go-to makeup artists forever inspiring us (big ups to @katiejanehughes and @nikki_makeup), pink eye shadow is making its way to the top of our nightly IG scrolling. Why? Because there's something about pink eye shadow that just works. It's simple and fresh but so much more exciting than a neutral brown or golden shade.

However, trying out a new look can be a bit daunting, and it can be tricky to find which one is best for you. Because, as with any other eye product, different hues, textures, and finishes can completely change the outcome. So we've rounded up some of our favorite pink eye shadow looks out there along with some of the products to help you achieve them.

Makeup artist Katie Jane Hughes is our OG inspo for the pink eye shadow trend. Re-create her look by packing on a soft pink shadow onto the eyelid before blending through the socket to keep things soft.

Anastasia Beverly Hills Single Eye Shadow in Baby Cakes
Anastasia Beverly Hills Single Eye Shadow in Baby Cakes $12
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Chanel Les Beiges Healthy Glow Natural Eye Shadow Palette in Light
Chanel Les Beiges Healthy Glow Natural Eye Shadow Palette in Light $65
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Missy Elliot VMA's After Party
WireImage / Getty Images

The deeper your skin tone, the more vibrant your pink eyeshadow should be to keep it from looking ashy. Focus a slightly more vibrant pink shadow towards the inner corners and balance the look with a killer feline flick.

MAC Cosmetics Dazzleshadow Extreme in Celebutante
MAC Cosmetics Dazzleshadow Extreme in Celebutante $20
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@lucyhale

Lucy Hale went all-out in glitter with this look. Keep the rest of your makeup soft and neutral so that the focus is strictly on the eyes. 

Makeup Revolution Viva Glitter Balm Pot in Pink Party
Makeup Revolution Viva Glitter Balm Pot in Pink Party $7
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@nikki_makeup

We love everything about this makeup look created by the one and only Nikki Makeup: glossy skin, brushed-up brows, and a diffused pink eye shadow. Gorgeous. Ditch the mascara for a super-soft feel. 

Bobbi Brown Long-Wear Cream Eye Shadow Stick in Malted Pink
Bobbi Brown Long-Wear Cream Eye Shadow Stick in Malted Pink $30
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By Terry Ombre Blackstar in Bubble Glow
By Terry Ombre Blackstar in Bubble Glow $29
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Makeup artist Danessa Myricks is the queen of a monochromatic cheek and eye, and what better color for that look than pink? Using a cream texture will result in a dewier finish in both places. 

Danessa Myricks Beauty Waterproof Cream Palette in Vivd
Danessa Myricks Beauty Waterproof Cream Palette in Vivid $36
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Danessa Myricks Beauty Cream Color in Freedom
Danessa Myricks Beauty Colorfix 24-Hour Cream Color in Freedom $18
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Kerry Washington in pink eyeshadow
FilmMagic / Getty Images

Kerry Washington's take on pink glitter is still glitzy, but big fluffy lashes and the softer, rose tone keep it more suitable for everyday wear.

Giorgio Armani Beauty Eyes To Kill Stellar Eyeshadow in 05
Armani Beauty Eyes To Kill Stellar Eyeshadow in 05 $36
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Laura Mercier Caviar Stick in Blossom
Laura Mercier Caviar Stick Eye Color in Blossom $29
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@jourdandunn

Jourdan Dunn's pink eye shadow has a plum undertone, making it slightly more flattering for darker skin tones. Take a warm brown shade through the socket line and focus your pink shadow on the lid only.

Laura Mercier Luster Eye Colour in African Violet
Laura Mercier Luster Eye Colour in African Violet $25
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Urban Decay Moondust Eye Shadow in Extragalactic
Urban Decay Moondust Eye Shadow in Extragalactic $22
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@chloeburcham

Not sure if you want to invest in a new shadow to try out the trend just yet? I used my go-to blusher (Glossier Cloud Paint in Puff, £15) to create an easy, candy-colored shade. Just pat and blend with your finger.

Glossier Cloud Paint in Puff
Glossier Cloud Paint in Puff $15
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Inspired to try it out for yourself? Take a selfie and tag us @byrdiebeauty.uk so we can see.

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