The Best Online Personal Stylists to Curate Your Closet

Customize your looks for any occasion.

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Photo composite of a woman in a long green dress and a red handback.

Byrdie / Design by Amelia Manley

Having your own personal stylist doesn’t have to cost a lot these days, and if you'd prefer to shop from your couch, online personal stylists can be a big help. They can make the formerly bougie experience more accessible. With the help of quizzes and professional stylists, you can have curated pieces that fit your style, budget, and body sent to your front door.

To help you get started, we’ve rounded up the best online personal stylists. Whether you’re looking for ways to upgrade your Zoom wardrobe or want to stock up on some new loungewear, there are options for all.

Best Online Personal Stylists of 2021

Best Overall: Stitch Fix

Stitch Fix

 Stitch Fix

Why We Chose It: The affordability, wide range of brands and categories, and convenience means there are options for every kind of customer. 

What We Like

  • Accuracy in clothing style needs
  • Styling fee is affordable compared to other services
  • Range of brands

What We Don't Like

  • Doesn't give you a preview of the selects before sending
  • Customers have complained about the quality of some items
  • Fewer “perks” compared to other services

Stitch Fix was invented for the busy woman, but we’d also add it’s great for anyone who gets anxious from the mere idea of having to shop. It presents a personalized experience and makes the act of finding clothes tailored to your needs effortless. 

Getting your “Fix” looks like this: Identify your price range, style, and size and the company will curate outfits that you try on at home. Buy what you like and send back the rest. Customers pay about a $20 fee for the stylist which gets credited toward the pieces you keep. You can try it once or set up an account for automatic deliveries. If you choose to continue, future outfits are put together based on your previous picks and customers can provide feedback on individual items so that the algorithm has a better idea of what it is you like and don’t like. 

The range of clothing categories is impressive: plus-size, maternity, petite, and big and tall, as are some of the already beloved brands available: Madewell, Kate Spade, Calvin Klein, Nike, and Stitch Fix’s own in-house line. Whether you’re in the market for a business casual look or athleisure, there’s something for all. And if you’re stumped when it comes to styling (like what to wear on a beach trip or what to pair with overalls), the website includes both a style blog and the option to “ask a stylist” any of your burning questions.   

Best for the Fashion-Forward Customer: Trunk Club

Trunk Club

 Trunk Club

Why We Chose It: Trunk Club offers personalized help for those looking to upgrade their style.

 What We Like

  • You get to preview and edit what’s in your haul beforehand
  • Sends the most pieces (up to 12) out of all of the services
  • Free select alterations
  • High-quality clothes

What We Don't Like

  • You have to sign up for a Nordstrom credit card to qualify for certain perks
  • Pricier than other services
  • Users have complained that the items don’t always match their style

As a subsidiary of Nordstrom, you can probably already guess that the brands on offer from Trunk Club are more high-end and therefore more expensive (prices range from roughly $40 to $300). If you have a larger budget, though, it’s a great option for those looking to experiment more with their style. 

Similar to other services, customers first take a style quiz to pinpoint their likes and dislikes. You then have the option to live chat with a stylist via phone or email so you can speak to a person directly rather than relying on an algorithm to curate your picks. There’s also the opportunity to visit one of their brick-and-mortar “Clubhouse” locations to try on clothes. 

There’s about a $25 styling fee that’s applied to your purchases and you’re only charged for what you keep (after a five-day try-on period). It’s not a subscription service, so customers can order as often as they’d like and when they’d like. Nordstrom cardholders can also earn points, get the styling fee waived, and have items price-matched. 

Best for Plus-Size: Dia & Co.

Dia & Co.

 Dia & Co.

Why We Chose It: Dia & Co. is focused on inclusivity and empowerment which is why it stood out.

What We Like

  • Size diversity
  • Helpful and knowledgeable stylists
  • Includes lesser-known direct-to-consumer brands and notable ones like Betsey Johnson

What We Don't Like

  • Some customers have complained about inconsistency in the boxes
  • Often includes trendier pieces that might not be everyone’s cup of tea
  • Can be expensive

Plus-size clothing is notoriously hard to come by. Or, should we say, cute plus-size clothing. The kind that doesn’t just include tented tops or wrap dresses. Dia & Co. not only offers a variety of cute clothes but also helps take the headache and frustration out of the experience for women who wear a size 14 and above.

The process is pretty much the same as other services: Fill out a profile regarding your style wants and, in this case, also your body shape. Questions like “how does your bust compare with your waist?” ensure that the picks are both stylish and flattering. There are two box options: style and activewear. Depending on which you choose, customers receive five pieces that, hopefully, align with their style and can send back what they don’t want. 

The stylists at Dia & Co. have a nuanced understanding of size inconsistencies and what fabrics and cuts work best on various body shapes, and the company as a whole works to help women feel more confident. 

Best for Limited Wear: Armoire



Why We Chose It: Armoire is a great rental service if you’re looking for a rotating closet full of designer brands.

What We Like

  • The company rents and sanitizes the clothes after each use
  • Eco-conscious way of shopping
  • Access to a slew of designer brands
  • You get to pick the pieces

What We Don't Like

  • Expensive compared to other services
  • Wearing used clothing
  • You’ll be charged for the full amount of the item if it’s lost

Sometimes you don’t actually need new clothes and are simply in the market for a cute temporary look for an upcoming event or big meeting. Or, maybe you just want to reduce your waste and carbon footprint. Regardless of what category you fall under, the rental service Armoire is a convenient way to gain access to a rotating closet of brands ranging from Diane Von Furstenberg to Nicole Miller. 

Similar to other services, you fill out an online quiz and the system (along with input from the company’s team of professional stylists) curates a personalized selection. Unlike other services, though, you get to pick the final items that are shipped to you. The number of items you receive depends on the plan you choose. Prices range from about $79 a month for four pieces to $119 a month for seven pieces, and $249 a month for an unlimited number. 

You can swap pieces out as frequently as you’d like and hold onto them as long as you want, too. If there’s something you fall in love with, you can choose to purchase it (at a discount) instead of returning. 

Best for Eco-Conscious Basics: Frank and Oak’s Style Plan

Frank and Oak’s Style Plan

 Frank and Oak’s Style Plan

Why We Chose It: Style Plan’s eco-conscious efforts and basic clothing items make it stand out from others. 

What We Like

  • Environmentally conscious
  • Good for a selection of basics
  • Ability to customize your box
  • Receive discounts as a member

What We Don't Like

  • Doesn’t include much variety in styles
  • Member discounts aren’t always that significant
  • Can be pricey

If you’re not one to push fashion boundaries and are mostly looking to stock up on some basic pieces, Frank and Oak offer a service that provides customers with minimalist clothing (or, as they like to call it, “reinvented staples”) made from “mindfully-sourced” materials like hemp, yak wool, and recycled nylon, cotton, and polyester. The Canadian brand is also committed to reducing its carbon footprint. Its shipping boxes are made from 100% post-consumer recycled cardboard and offset its shipments through a tree-planting program. 

The service is similar to the others: Take a quiz, try everything on at home, keep what you like, and return what you don’t. Since it’s a subscription, it renews automatically every month, but you can choose to skip as many months as you’d like. There’s no additional monthly charge either, just the $25 styling fee that’s credited toward any items you keep (prices range from about $29 to $149). You can also preview the monthly selections before they’re sent out and customize as you see fit. 

Online personal stylist services are for those in need of a wardrobe overhaul or simply new pieces but don’t want to scour racks or scroll through websites. We focused on companies that provide a variety of options at a range of price points. 

Frank and Oak’s Style Plan is perfect for eco-conscious consumers in search of basics, while Trunk Club is great for someone with a flexible budget in search of a more personalized experience. Dia & Co. is recognized for catering specifically to ladies size 14 and above, while Armoire stands out for its rental options. Stitch Fix earned our best overall for its high praise and ratings, a wide range of offerings, and ability to match customer’s style needs. 

What Are Online Personal Stylists? 

Online personal stylist services are offered monthly or as often as you’d like, depending on the company. The stylist component usually comes in the form of an online quiz customers take or personalized one-on-one sessions with a professional stylist to help you on your style journey. Many companies encourage customers to share information and feedback about their style preferences to help curate the selection, and some will allow customers to choose pieces themselves. The customer is then sent a box of picks (that can range from tops and jeans to dresses and accessories) that they keep or return. 

How Much Do Online Personal Stylists Cost? 

Subscription costs vary depending on the brand as well as the items, but on average it comes with roughly a $20 to $25 styling fee that’s automatically applied to the purchases that the customer makes. 

How We Chose the Best Online Personal Stylists

We selected the best services by examining the price, reviews, and overall mission of the brands. We took into account the stylists' experience, nature of the questionnaires, range of styles, customization options, size diversity, and any sustainability initiatives.

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