The Best Online Personal Stylists

Stitch Fix is our pick for the best online personal stylist offering the best in convenience and variety.

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Having a personal stylist doesn’t have to cost a lot these days, and if you'd prefer to shop from your couch, online personal stylists can be a big help. They can make the formerly bougie experience more accessible. With the help of quizzes and professional stylists, you can have curated pieces that fit your style, budget, and body sent right to your front door.

To help you get started, we've researched the costs, reviews, and available styles and sizes of numerous online personal stylist services. We also looked closely at the experience of the stylists you'll be working with. Whether you’re looking for ways to upgrade your Zoom wardrobe or want to stock up on some new loungewear, we think you'll find a solution among our top three choices.

Best Online Personal Stylists of 2023

The Best Online Personal Stylists
The Best Online Personal Stylists

Best Overall : Stitch Fix

Stitch Fix logo

Courtesy of Stitch Fix

Key Specs

Cost: $20 styling fee (credited toward anything you keep)
XS-3X, Plus, Petite, Big & Tall, Maternity
Types of Clothing:
Women's, Men's & Kid's Clothing, Outerwear & Shoes

Why We Chose It

The affordability, wide range of brands and categories, and convenience means there are options for every kind of customer.

Pros & Cons
  • Accuracy in clothing style needs

  • Affordable styling fee compared to other services

  • Range of brands

  • Customer complaints about quality

  • Fewer perks compared to other services


Stitch Fix was invented for the busy person, but we’d also add it’s great for anyone who gets anxious from the mere idea of having to shop. It presents a personalized experience and makes the act of finding clothes tailored to your needs effortless. 

Getting your “Fix” looks like this: Identify your price range, style, and size and the company will curate outfits that you try on at home. A shipment of five items is sent to your door with the option to buy what you like and send back the rest. Customers pay a fee of about $20 for the styling, which gets credited toward the pieces you keep. You can try Stitch Fix once or set up an account for automatic deliveries. If you choose to continue, future outfits are put together based on your previous picks, and you can provide feedback on individual items so that the algorithm has a better idea of what it is you like and don’t like. 

The range of clothing categories is impressive: plus-size, maternity, petite, and big and tall, as are some of the brands available: Madewell, Kate Spade, Calvin Klein, Adidas, and Stitch Fix’s exclusive labels. Whether you’re in the market for a business-casual look or athleisure, there’s something for all. And if you’re stumped when it comes to styling (like what to wear on a beach trip or what to pair with overalls), the website includes both a style blog and the option to “ask a stylist” any of your burning questions.

Best for Limited Wear : Armoire

Armoire logo

Courtesy of Armoire

Key Specs

Cost: $79-$249 per month
0R–3X, Maternity
Types of Clothing:
Women's Clothing, Outerwear & Accessories

Why We Chose It

Armoire is a great rental service if you’re looking for a rotating closet full of designer brands.

Pros & Cons
  • Sanitizes clothes after each use

  • Eco-conscious way of shopping

  • Access to designer brands

  • Ability to choose pieces

  • Expensive compared to other services

  • Clothing is used

  • Charged full amount if item is lost


Sometimes you don’t actually need new clothes and are simply in the market for a cute temporary look for an upcoming event or big meeting. Or, maybe you just want to reduce your waste and carbon footprint. Regardless of what category you fall into, the rental service Armoire is a convenient way to gain access to a rotating closet of brands ranging from Diane von Furstenberg to Nicole Miller.

Similar to other services, you fill out an online quiz and the system (along with input from the company’s team of professional stylists) curates a personalized selection. Unlike other services, though, you get to pick the final items that are shipped to you. The number of items you receive depends on the plan you choose. Prices range from about $79 a month for four pieces to $119 a month for seven pieces and $249 a month for an unlimited number. 

You can swap pieces out as frequently as you’d like and hold onto them as long as you want, too. If there’s something you fall in love with, you can choose to purchase it (at a discount) instead of returning it. 

Best for Plus Size : Dia & Co

Dia & Co logo

Courtesy of Dia & Co

Key Specs

Cost: $6-$10 per month (credited toward anything you keep)
US Size 10-32 (equivalent to Dia Size 0X-5X)
Types of Clothing:
Women's Clothing, Outerwear, Swim, Intimates & Accessories

Why We Chose It

Dia & Co is focused on inclusivity and empowerment, which is why it stood out from the competition.

Pros & Cons
  • Size diversity

  • Helpful and knowledgeable stylists

  • Includes direct-to-consumer brands and notable brands

  • Customer complaints about inconsistency

  • Can be expensive


Cute plus-size clothing is notoriously hard to come by. You know, the kind that doesn’t just include tented tops or wrap dresses. Dia & Co not only offers a variety of cute clothes but also helps take the headache and frustration out of the experience for those who wear a US size 10 and above.

The process is pretty much the same as other services: Fill out a profile regarding your style wants and, in this case, also your body shape. Questions like “how does your bust compare with your waist?” ensure that the picks are both stylish and flattering. There are two box options: style and activewear. Depending on which they choose, customers receive five items within the chosen theme that, hopefully, align with their style. They can also send back what they don't want.

The stylists at Dia & Co have a nuanced understanding of size inconsistencies and what fabrics and cuts work best on various body shapes, and the company as a whole works to help women feel more confident.

Final Verdict

Stitch Fix is our choice for best overall because it does the best job of meeting a wide range of needs. It offers a broad spectrum of brands and styles at affordable prices, and its personalized experience helps save time on shopping. It also offers good flexibility in the way it allows you to try on multiple outfits and send back the ones you don't like. Options like Dia & Co do a good job of catering to specific customers but may not comprehensively serve a larger audience.

Frequently Asked Questions

  • Is a Personal Stylist Worth It?

    If you dislike the entire shopping experience or wear a difficult-to-find size, a personal stylist service can be a convenient option. Personalized one-on-one sessions with a professional stylist can help you on your style journey and will curate a clothing selection based on your preferences, plus they have access to a wider range of size options than you would typically find on the rack. All you have to do is choose which pieces to keep or return.

  • How Do I Find an Online Stylist?

    With so many virtual styling solutions available, it can be difficult to navigate the space. While we've taken the liberty of rounding up the best options out there, you can vet them yourselves based on price options, testimonials, size range, and overall style and brand selection.

  • How Much Does a Virtual Stylist Cost?

    Subscription costs vary depending on the brand as well as the items, but on average it comes with roughly a $20 styling fee that’s automatically applied to the purchases that the customer makes.

  • Is There a Difference Between a Personal Stylist and a Fashion Stylist?

    Personal stylists specialize in curating wardrobes for clients based on their individual needs whereas fashion stylists work on photoshoots, campaigns, and sets. An online personal stylist adds another layer of convenience with outfits shipped directly to your door.


We selected the best services by examining the price, reviews, and overall mission of the brands. We took into account the stylists' experience, nature of the questionnaires, range of styles, customization options, size diversity, and any sustainability initiatives.

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