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Having your own personal stylist doesn’t have to cost a lot these days, and if you'd prefer to shop from your couch, online personal stylists can be a big help. They can make the formerly bougie experience more accessible. With the help of quizzes and professional stylists, you can have curated pieces that fit your style, budget, and body sent to your front door.
To help you get started, we’ve rounded up the best online personal stylists. Whether you’re looking for ways to upgrade your Zoom wardrobe or want to stock up on some new loungewear, there are options for all.
Best Online Personal Stylists of 2022
Best Overall: Stitch Fix
Why We Chose It: The affordability, wide range of brands and categories, and convenience means there are options for every kind of customer.
What We Like
- Accuracy in clothing style needs
- Styling fee is affordable compared to other services
- Range of brands
What We Don't Like
- Customers have complained about the quality of some items
- Fewer “perks” compared to other services
Stitch Fix was invented for the busy woman, but we’d also add it’s great for anyone who gets anxious from the mere idea of having to shop. It presents a personalized experience and makes the act of finding clothes tailored to your needs effortless.
Getting your “Fix” looks like this: Identify your price range, style, and size and the company will curate outfits that you try on at home. Buy what you like and send back the rest. Customers pay about a $20 fee for the stylist which gets credited toward the pieces you keep. You can try it once or set up an account for automatic deliveries. If you choose to continue, future outfits are put together based on your previous picks and customers can provide feedback on individual items so that the algorithm has a better idea of what it is you like and don’t like.
The range of clothing categories is impressive: plus-size, maternity, petite, and big and tall, as are some of the beloved brands available: Madewell, Kate Spade, Calvin Klein, Nike, and Stitch Fix’s exclusive labels. Whether you’re in the market for a business casual look or athleisure, there’s something for all. And if you’re stumped when it comes to styling (like what to wear on a beach trip or what to pair with overalls), the website includes both a style blog and the option to “ask a stylist” any of your burning questions.
Best for Plus-Size: Dia & Co.
Why We Chose It: Dia & Co. is focused on inclusivity and empowerment which is why it stood out.
What We Like
- Size diversity
- Helpful and knowledgeable stylists
- Includes lesser-known direct-to-consumer brands and notable ones like Vince Camuto
What We Don't Like
- Some customers have complained about inconsistency in the boxes
- Often includes trendier pieces that might not be everyone’s cup of tea
- Can be expensive
Plus-size clothing is notoriously hard to come by. Or, should we say, cute plus-size clothing. The kind that doesn’t just include tented tops or wrap dresses. Dia & Co. not only offers a variety of cute clothes but also helps take the headache and frustration out of the experience for women who wear a size 10 and above.
The process is pretty much the same as other services: Fill out a profile regarding your style wants and, in this case, also your body shape. Questions like “how does your bust compare with your waist?” ensure that the picks are both stylish and flattering. There are two box options: style and activewear. Depending on which you choose, customers receive five pieces that, hopefully, align with their style. They can also send back what they don't want.
The stylists at Dia & Co. have a nuanced understanding of size inconsistencies and what fabrics and cuts work best on various body shapes, and the company as a whole works to help women feel more confident.
Best for Limited Wear: Armoire
Why We Chose It: Armoire is a great rental service if you’re looking for a rotating closet full of designer brands.
What We Like
- The company sanitizes the clothes after each use
- Eco-conscious way of shopping
- Access to a slew of designer brands
- You get to pick the pieces
What We Don't Like
- Expensive compared to other services
- Wearing used clothing
- You’ll be charged for the full amount of the item if it’s lost
Sometimes you don’t actually need new clothes and are simply in the market for a cute temporary look for an upcoming event or big meeting. Or, maybe you just want to reduce your waste and carbon footprint. Regardless of what category you fall under, the rental service Armoire is a convenient way to gain access to a rotating closet of brands ranging from Diane Von Furstenberg to Nicole Miller.
Similar to other services, you fill out an online quiz and the system (along with input from the company’s team of professional stylists) curates a personalized selection. Unlike other services, though, you get to pick the final items that are shipped to you. The number of items you receive depends on the plan you choose. Prices range from about $79 a month for four pieces to $119 a month for seven pieces, and $249 a month for an unlimited number.
You can swap pieces out as frequently as you’d like and hold onto them as long as you want, too. If there’s something you fall in love with, you can choose to purchase it (at a discount) instead of returning.
What Are Online Personal Stylists?
Online personal stylist services are offered monthly or as often as you’d like, depending on the company. The stylist component usually comes in the form of an online quiz customers take or personalized one-on-one sessions with a professional stylist to help you on your style journey. Many companies encourage customers to share information and feedback about their style preferences to help curate the selection, and some will allow customers to choose pieces themselves. The customer is then sent a box of picks (that can range from tops and jeans to dresses and accessories) that they keep or return.
How Much Do Online Personal Stylists Cost?
Subscription costs vary depending on the brand as well as the items, but on average it comes with roughly a $20 styling fee that’s automatically applied to the purchases that the customer makes.
How We Chose the Best Online Personal Stylists
We selected the best services by examining the price, reviews, and overall mission of the brands. We took into account the stylists' experience, nature of the questionnaires, range of styles, customization options, size diversity, and any sustainability initiatives.