Sephora is one of the most beloved destinations for beauty lovers all over the world. The adoration (read: obsession) that we hold for the beauty retail giant is the type of love that’s best expressed through Shakespearean sonnets. But before we start reciting unsolicited poetry, we have to admit that sometimes, even those of us with the strongest beauty devotions can become overwhelmed by the vast array of newly launched makeup, skincare, and hair products.
Seriously, when attempting to stay up to date on Sephora’s new products, we sometimes find those glittering black shelves more daunting than delightful. It’s impossible for a single person to sift through every last one. That’s why we’re doing it for you. Here, we’ve assembled the best new launches across all categories, so you can stay up to date on the latest beauty innovations. Keep scrolling to behold the best newly launched Sephora products in all their glory.
This custom pre-blended serum is specially formulated to get dull-looking skin glowing. Vitamin A (for high-powered anti-aging), chlorella extract (to tackle pigmentation), and hyaluronic acid (to keep your skin bouncy and supple) work together to make this blend the super-serum you've been waiting for.
Get all-over, matte coverage with Nars's new foundation stick. The formula is light, buildable, and lasts for hours, but the genius lies on the opposite end—it houses a blending sponge that yields a blurred, even finish in seconds.
A mix of refined tobacco, honeysuckle, and cedar, Ashley and Mary-Kate Olsen's newest Nirvana fragrance is pretty enchanting. It's the brand's third fragrance duo (its counterpart is French Grey, $85) and perhaps the most intoxicating of all.
Chock-full of hyaluronic acid, ceramides, hydrolyzed collagen, and antioxidants, these cooling patches are like a tall glass of de-puffing water for your eyes. Use them for 20 minutes and immediately your under-eyes will feel soothed and look plumped up.
For just $5 a pop, you can soothe and repair hair damage and frizz overnight. It won't weigh your hair down, either—all you have to do is apply the formula to your hair, cover with the included cap, and wake up to visibly smoother hair.
Turmeric helps with inflammation and skin puffiness—you know this. So why not use the spice while you exfoliate to reveal brighter, softer, and smoother skin? Now you can, thanks to Volition's brightening skin polish.
This walnut scrub cleanses hair while exfoliating and clarifying the scalp. Use it after chemical processing, heat styling, or even extended sun exposure to do away with dryness, flakes, and irritation. Your scalp's pH will be balanced, which translates to happier and healthier hair.
You can't imagine the joy we experienced when we found out Sephora would start carrying select Kiehl's products; it was like our version of Christmas (hey, it's the little things). This body butter is one of our favorites from the brand. But we can't decide which is better: the rich, smooth texture, or the formula's sweet and subtle scent. It's up to you to decide.
These new glosses from Becca are the real deal. Each shade is inspired by a specific crystal combination, meaning when you apply these over your lips, you get an ultra-pretty, almost holographic finish. Plus, you can use them as an eye gloss. Pat it on over a cream shadow to bring extra light and dimension to your eyes.
One our favorite non-toxic, clean brands, Drunk Elephant, launched this new jelly cleanser at Sephora. Its makeup dissolving emollients will whisk away dirt and impurities, all the while balancing pH. As a bonus, it's non-irritating, cruelty-free, vegan, and gluten-free!
Glow Recipe is an online K-beauty destination known for effective and innovative products. They source the best products from other brands and compile them on their website. However, this year, it branched out with its own, namesake skincare. Before this mask even hit the market, it had a 5000-person waiting list. Since then, it's sold out once and continues to be in high demand. Read more about it here.
We can always count on Anastasia Beverly Hills for a knockout product, and this blush trio is no exception. The five different color variations are finely milled bold pigments, so they swipe on effortlessly. Having three different shades on hand means you can customize your blush based on your mood.
Kick your acne to the curb with these salicylic acid acne healing dots. They've only just launched at Sephora, and they've already sold out once. They're also currently reigning as the number one acne brand at the beauty retailer. Thanks to ingredients like aloe, salicylic acid, and vitamin A, it's not hard to see why.
Come for the highly photogenic packaging, stay for the impeccably crafted organic formulas. Cult-fave natural makeup brand Antonym has landed at Sephora—a testament to the store's ever-growing clean beauty department. You're bound to be impressed by every one of the label's mineral formulas, but we can vouch for this highlighting blush in particular: It has a two-in-one approach to an ultra-flattering summer glow.
You can always trust Laura Mercier makeup to offer incredible coverage, and its newest foundation launch is no exception. Sephora reviewers are already smitten with its buildable, long-wearing formula, silky-smooth texture, and matte finish.
Australia's favorite supplement brand has landed in the biggest beauty retailer in America, proving once and for all that inner beauty is here to stay. Snag a tub of the Beauty Chef's signature Glow powder to reap all the coveted benefits of probiotics (which include healthier digestion and prettier skin, among others).
Applying foundation has never been easier. This 12-hour-wear, creamy clay foundation stick melts right into your skin, delivering buildable, natural-looking coverage. One Sephora reviewer writes that after applying the foundation, her skin looked "so fresh, smooth and flawless."
Tatcha is known for its cult-favorite and oh so aesthetically pleasing skincare products, and this radiance mask is no different. This decadent anti-aging mask is packed with Japanese beautyberry, two types of vitamin C, and AHAs from seven fruits, practically guaranteeing glowing skin.
This minimalistic collection is finally making its debut at Sephora. Lilah b. believes in the simplistic approach to beauty, helping you declutter your routine and maintain a radiant glow. This lip and cheek duo gives you a subtle flush and takes about five seconds to apply. Talk about simple beauty.
Too Cool For School strikes again in the face mask department. This lightweight sheet mask drenched in coconut water gives your parched skin instant and refreshing hydration.
Kevyn Aucoin’s swoonworthy new highlighter combines three iridescent shades in one package. The gorgeous ombré pan starts out with a subtle shimmery pink that slowly builds to deep lilac. Although the product is first and foremost a highlighter, it can definitely double as a fresh, springtime eye palette.
Smashbox is welcoming a new iteration of its cult-favorite Be Legendary lipsticks to Sephora shelves. The liquid formula is a combination of a metallic and gloss finish. If you’re hesitant about partaking in the metallic lip trend, worry not. The three colors, ranging from rose gold to brick red, are surprisingly wearable.
Perricone MD Super Greens Dietary Supplement ($80 for 30 packets)
This new supplement from Perricone MD is packed with antioxidants, probiotics, and vitamins to nourish your skin from the inside out. The 30 packets of green powder are made from 11 vegetables—we’re talking superfoods like kale, spinach, parsley, wheat grass, broccoli, and spirulina. So next time you’re picking up your favorite mascara or foundation, pick up a health supplement too.
Skin Laundry offers some of the industry’s most underrated products; they’re somehow gentle, effective, and affordable. The latest from the brand is this ultra-hydrating cleanser, which features ingredients like aloe and macadamia nut oil to leave your skin clean and nourished, not stripped.
Glamglow has expanded its Plumprageous range to include a nude collection. The neutral shades come in three different finishes—matte, gloss, and metallic. They boast the same tingly formula we already know and love, packed with botanical actives like shea butter, tripeptide, and tamarind extract. As a bonus, they sport saucy, Hollywood-inspired names like Casting Couch and A-List.
Luxury skincare brand LXMI just launched your new must-have moisturizer in Sephora stores nationwide. The unique balm-to-oil formula is made from a single ingredient, Nilotica reserve, which offers 25% more essential fatty acids than shea butter. Did we mention it’s also organic and 100% natural? In fact, the formula is so pure that it’s safe to eat.
Always adorably packaged, Too Cool for School welcomes two new iterations of its insanely popular blotting papers. First is the green tea formula, which soothes sensitive skin while absorbing extra oil. Then, there’s the charcoal formula, which tightens pores and leaves skin sporting an ultra-matte finish.
Skincare junkies rejoice—Drunk Elephant’s brand-new exfoliating mask flaunts the strength of an in-office peel. It contains 25% glycolic and 2% salicylic acid to uncover the smoothest, clearest skin of your life. Don't just take it from us—one Sephora reviewer writes that after a single use her skin appeared "smooth and radiant, not red or raw, just beautiful."
The BareMinerals cult-favorite foundation isn't new, but the expanded color range is. Twelve brand-new shades are now available at Sephora in both the original and matte formulas. This means they now offer 30 shades, allowing far more women to experience the natural finish and lightweight coverage of this beloved product.