Proof that the natural beauty sector just keeps getting better? This array of amazing new launches, which have already become tried-and-true favorites. We’ve never been so impressed with the quality and effectiveness (not to mention the gorgeous packaging) of these products—and at this rate, plant-based beauty is rapidly pacing to outgrow its corner of the market.
Keep reading to see the natural beauty products we’re loving now.
This isn’t just any ordinary highlighter. Part of Ilia’s new SPF Collection, this translucent powder sets makeup, wicks shine, adds a subtle illuminating glow, and has built-in sun protection.
Associate Byrdie editor Lindsey is obsessed with this radiance-boosting oil from Gwyneth Paltrow’s new collab with Juice Beauty. The geranium/orange scent is delicate and lovely, and here’s the ultimate proof of how natural this formula is: You could actually technically eat it, if you wanted to.
Did you know that ginseng is nature’s answer to injections? The root boosts collagen production, hydrating and plumping your skin like you wouldn’t believe. That’s the science behind 100% Pure’s newest offering, a hydrogel mask infused with ginseng, aloe, and plant cellulose. And, an important bonus: Thanks to the mask’s grippy texture, it won’t slide off your face.
One-hundred percent natural hydrosols have a tendency to smell… earthy. While it’s not the end of the world, it makes us so happy when we find a face mist that we could sniff all day long. Such is the case with this neroli-scented toning spray, which works great as a straight toner but handily doubles as a makeup-setting spray, too.
Since it launched last fall, Context has captured our attention for its display-worthy packaging and effective, botanical-infused formulas. The kicker? The entire collection is unisex. That being said, just because you can share doesn’t mean you’ll want to. (Take it from us—keep this luscious night cream to yourself.)
While growing up in Hawaii (with a professional surfer father, no less), Kopari co-founder Kiana Cabell constantly relied on coconut oil for all manner of health and beauty purposes—and thus made it her mission to craft a collection of skin products featuring the cure-all ingredient as an adult. But the difference to note here is that thanks to Cabell’s commitment to only sourcing the finest oils and using specific refinement techniques, the quality can’t be beat. Case in point: this terrific body oil, which sinks quickly and thoroughly into the skin with a dry finish. (It smells great too.)
We’re all about the convenience of a leave-on mask, and this particular formula is jam-packed with powerful botanical ingredients: Olive extract contains polyphenols that tone and firm the skin; babassu fills in fine lines; geranium and camellia oils hydrate, reverse damage, and normalize oil production; and hyaluronic acid does its usual heavy-lifting. Tl;dr: It’s a radiance-boosting deep moisturizer and powerful anti-aging mask, all in one go.
Consider all your makeup needs met with just this magical little pot. The universally flattering rose-gold tone layers beautifully to work as a gorgeous lip color, eye shadow, bronzer, and highlighter. Define your cheekbones, add a pop of color anywhere, or just give your complexion a bit of lit-from-within radiance with a few deft dabs—the options are endless.
In the long term, this omega-infused hair oil helps reverse damage and hydrate dry strands. But right now? Smooth away flyaways, soften frizz, and infuse your mane with the intoxicating scent combo of palo santo and gardenia.
Sunday Riley’s newest launch is Tidal, a brightening enzyme water cream that contains two kinds of hyaluronic acid, as well as papaya and other botanical extracts that correct and illuminate. The result is a plumped-up, hydrated complexion with some serious staying power—the effect lasts up to 24 hours.
Founded by a Parisian who moved to L.A. and became enthralled with the power of pure, plant-based ingredients, Odacité is in turn a perfect marriage of luxe French skincare and the all-natural beauty world. Every oil in the collection is specially formulated to tackle a different skin issue, and they all seriously work. Try one of the brand’s new starter kits—which comes with a time-release delivery cream so that your skin reaps the benefits of the oil all day—and see for yourself. (We like to mix a couple drops of oil with the time-release cream and cream foundation for the ultimate souped-up tinted moisturizer.)
Most run-of-the-mill nail lacquers contain some really scary chemicals (we’re talking body-altering stuff), but Treat is one of the brands that’s free of five major offenders. This new shade, Silk Route, is the perfect robin’s-egg blue for spring.
If you’re not using a cleansing balm already, it may be time to consider it. Not only are they a really gentle way to remove the day from your face—even waterproof mascara—but they also basically double as a moisturizer, eliminating a step from your routine. This new formula from Kat Burki is infused with vitamin C, a superhero ingredient that repairs and brightens.
Launching in May, this bath powder is crafted with skin-softening pink clay, soothing aloe vera, and hydrating coconut milk—and it has the most addictive, soft coconut scent. Keep this handy for your next sunburn, because it’s basically the perfect antidote.
A skin boost and a mood boost all in one. You can either dab a few drops of this serum right onto your skin or mix it with another serum or moisturizer to amp it up—either way, you’re getting a sizeable dose of hydration and antioxidants, thanks to extracts of prickly pear, argan, safflower, and pumpkin seed oils. Plus, the scent of rose has been shown to increase happy feelings.
What caught your eye? Any natural products that you’re loving lately? Tell us about them in the comments below.