I'm a Brand Loyalist—But I Can't Stop Using These 6 New Products

Updated 04/22/19
@gouldhallie

I'm constantly surrounded by beauty products—whether that's experimenting with new brands, reviewing treatments, or researching innovative ingredients. What I'm not doing as often, though, is actually incorporating those findings into my daily routine longterm. Here's the thing: I know what works for me. And after years of trial and error, I've become quite loyal to my set of favorites. I've sung the gospel of Biologique Recherche day in and day out, praised Dr. Barbara Sturm's hydrating collection of products, and waxed on about Renée Rouleau's cult-favorite peel.

I won't shut-up about these particular gems because I've used them daily (and weekly) for years. That, and I'm resistant to change (can you tell?).

Though, every so often a new product will come into the office and I'll (cautiously) begin to incorporate it into my routine. It happens rarely, but because I'm so curated (read: ridiculous) when it comes to my arsenal of products, it means a lot for something new to make the cut. So, I decided to let you in on my new bag of secrets—the products I've been using and loving ever since I swapped them in for the long haul. Below, find my favorite new formulas and read about why they're worth it. Keep scrolling for my long-winded thoughts.

Skin

Emma Hardie Moringa Cleansing Balm $60
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I've been loving on Eve Lom's Cleanser ($80) for years now—and, don't worry, I haven't moved on from it entirely (and I promise I never will). That being said, I have been lusting after Emma Hardie's cleansing balm recently. It's enriched with moringa seed oil, vitamin E, and wild sea fennel to balance your skin, gently washing off any dirt, oil, debris, makeup, or pollution that may have built up throughout the day. But it's also so moisturizing. It hydrates, protects, and nourishes with each use, leaving your skin feeling refreshed and supple.

It's brimming with essential oils—including orange, neroli, mandarin, jasmine, and rose—to practically melt off every last trace of makeup. It's free from mineral oil (I feat, I've found, when it comes to cleansing balms) and you can even use it as a protective balm on your lips, cuticles, and other areas where you may have particularly dry skin. The bottom line? It does its job flawlessly and feels (and smells) really incredible the whole way through.

Noto Botanics Deep Serum $50
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Noto Botanics is a line of natural, multi-use skin and makeup products that are both uncomplicated and high performing in equal measure. Gloria Noto, the woman behind the brand, works to blend natural and organic ingredients and create really potent, nutrient-dense products. I feel especially connected to the Deep Serum, a hydration-rich protecting facial oil that can be used as a serum or replace your normal moisturizer entirely. The ingredients are a mix of marula, rosehip seed, grapeseed, wild carrot, grapefruit, and green coffee oil (sounds like a pretty good salad, IMO) to offer up vital nutrients including vitamin C, E, and fatty acids, as well as anti-inflammatory, anti-aging, and acne healing benefits.

It's like a one-stop shop in that respect. The oil is incredibly aromatic—making each application feel spa-like, and you can really layer it on come bedtime. Just apply, let it soak, and head to bed.

Tatcha Dewy Skin Cream $68
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I've been a devotee of Tatcha's Luminous Dewy Skin Mist ($48) for years—using it as a makeup-setting spray, refreshing spritz during a 3 p.m. slump, and even using it dampen my Beautyblender ($20) before applying foundation. Now, the brand has dropped its creamy counterpart. It's a product that serves up the same shimmer-free, naturally dewy skin, only this time it's a rich, emollient cream rather than a mist. There's Japanese purple rice, hyaluronic acid, and natural botanical abstracts (the same ones as the mist) to nourish, replenish ceramides, stimulate collagen production, and plump up your skin.

Rather than using it solely as a moisturizer, I like to use the bouncy, purple-tinted cream in lieu of a primer. It adds dew and glow in spades and keeps my foundation looking natural.

Makeup

Kevyn Aucoin Glass Glow Face Liquid Highlighter $32
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I never thought I'd find a highlighter that felt so much like a second-skin—until Kevyn Aucoin launched their newest product. I'm obsessed with the Crystal Clear shade, a sheer, slightly holographic face gloss that creates this unbelievable glow. I apply a bit to my cheekbones as a primer ahead of my foundation, and tap on a few more drops post-application (to my cheekbones, brow bone, and Cupid's bow). Post-use, my skin has never looked so well-hydrated, glassy, and radiant—but in an entirely natural-looking way.

The gel formula incorporates passion fruit and marula oils, both rich in omega fatty acids 3, 6, and 9, to promote hydration, reduce redness, and add an otherworldly dew factor. It's one of those "skincare as makeup"-type products for that reason, it nourishes as it highlights. I first tried it a few weeks ago and I'm still swooning as I think about it.

Kat Von D Go Big or Go Home Mascara $23
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I am constantly looking for the perfect mascara—and it's a tall order. I have especially sensitive and watery eyes, making most formulas too smudgy for my particular needs. A formula can be perfect, volumizing, lengthening, and clump-free, and still smudge half-way down my face throughout the day. It's disheartening, to be honest. So, yes, I swap out my chosen mascara for new offerings all the time, regularly waiting for one to meet my long list of requirements. And, I've been pleasantly surprised with Kat Von D's newest launch.

Coined Go Big or Go Home, the product is the first entirely vegan mascara from the brand. It's flake and smudge-resistant (trust me, I've done the research), and offers super long wear (even when it's raining, humid, or I accidentally rub my eye). The formula contains a plant-based blend of waxes—including olive and sunflower oils—and yields really beautiful, fluffy volume. It's never spidery or dry-looking, just real, intense volume. I'm also in love with the brush, as it has wavy-fiber bristles that coat each lash really seamlessly and in just a few swipes.

In the days that I spent testing the product before incorporating it into my daily routine, I did a bit of research on the clinical trial results as well. Turns out, they were just as positive as my own. In a consumer study on 31 volunteers, 100% of people agreed the mascara delivered an "eye-opening effect" and 97% reported it remained "intensely black" throughout the day.

Hair

Olaplex No. 6 Bond Smoother Reparative Styling Creme $28
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I've been a proud Olaplex fanatic for a few years now—the bond-building, hydrating products have visibly strengthened and helped grow my hair. I use the shampoo and conditioner, the masks, and now, the brand's first-ever leave-in styling product. No. 6 Bond Smoother Reparative Styling Creme ($28) offers a concentrated, smoothing formula made specifically for colored and chemically-treated hair (me). The ingredients, including sunflower, grape seed, and castor oils, as well as aloe leaf juice and coconut oil work to strengthen, hydrate, moisturize your hair.

FYI: It also speeds up blow-dry times while smoothing any unwanted fly-aways or static for up to three (!!!) days. My go-to colorist, Matt Rez, suggested it and I'm never going back.

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