The shelves of Target's beauty section are lined with some of the coolest indie brands from across the globe. Traversing the aisles of Whole Foods in pursuit of top-notch skincare products is the new norm. Reiki and energy healing are among the most-searched terms on Pinterest at the moment. As we head into another year, there seems to be one overarching, undeniable industry trend: Fringe beauty movements are rapidly going mainstream.
And if the sheer volume of products and brands on the market are any indication—peddled by retailers ranging from Net-a-Porter to your local drugstore, no less—plant-based beauty is one such movement. Once relegated to a crunchier crowd, more and more people are becoming more conscious about what they're putting on their bodies—not to mention that many natural ingredients are incredibly effective, often more so than their artificial counterparts. (And it certainly helps that there are now tons of incredibly chic, beautifully-packaged brands in the mix.)
But though 2016 produced a laundry list of must-know natural products, we still managed to narrow down a crop of select favorites. Find them below.
Come for the minimalistic packaging and addicting tangerine scent, and stay for the skin-soothing, pore-minimizing action.
Etsy-based brand French Girl has rapidly become one of our favorites of the year, thanks in part to its highly effective plant-based formulas and very Instagrammable packaging. Case in point: This jasmine-scented body oil, which contains just a touch of shimmer for an ultra-flattering glow.
2016 will always be the year that Gwyneth Paltrow bestowed upon us a skincare line that isn't just painstakingly natural, but actually edible. Paltrow herself actually names this vitamin E–enriched face oil as her favorite—an assessment we definitely stand behind.
The ethereal vibes of this Icelandic skincare line are downright magnetic, and the carefully-crafted formulas—which are all infused with nourishing marine ingredients and crystals—live up to the curb appeal. This hero product, in particular, is designed to deliver and lock in moisture even in the driest and chilliest of conditions.
It takes an exceedingly great formula to coerce this lipstick-phobe to swipe on some color, but Kjaer Weis' new crop of lippies fit the bill: Thanks to a base of shea butter and jojoba oil, this perfectly-pigmented tube is ultra-moisturizing and never flakes.
On its own, it's a ridiculously flattering, gold-tinged highlighter. Or, it's the perfect creamy base to mix with powder blush or eye shadow, giving your makeup bag infinite new possibilities.
One of our favorite brand launches of the year, Kopari specializes in quality-sourced coconut oil that is carefully processed to retain all of its skin-perfecting nutrients. We're especially smitten with this sheer oil, which moisturizes deeply but rapidly dries to a matte finish.
It only took us a matter of days to fall head over heels for Odacité's clever and immensely effective serum concentrates—now, we mix a few drops in with our foundation or moisturizer on a daily basis for a visible complexion boost. That's why these new Discovery Kits are so genius: It's a great preview of the brand's highly personalized approach—not to mention your skin's full potential.
Perfect for a slicked-back or "lived-in" look without any gross (or crunchy) residue, this styling balm is formulated with a blend of quality plant oils to nourish and repair strands as you use it. (And like every other product in Garrett Markenson's product range, it smells phenomenal.)
A favorite of Byrdie editorial director Faith Xue, this cream-based illuminator has an impossibly velvety texture. This shade, in particular, was pigmented to the look of golden sunlight on your skin.
This toning oil has been the buzz of Byrdie HQ this year, and not just because of its catchy name or medicinal green hue. Formulated with salicylic acid, tea tree oil, milk thistle, and cucumber, just a few drops vacuum pores of any impurities, while brightening and soothing the complexion at the same time. Think of it as a toner, acne treatment, and illuminating moisturizer all in one very pretty package.
2016 was the year that we became more wary of what city-living can do to our skin, which is what makes this anti-pollution mask so key: Purifying ingredients like kaolin clay purge pores of any impurities, while soothing aloe and essential oils repair any damage from environmental stressors.