We spend (admittedly too much) time on our phones daily, so we consider ourselves to be pretty savvy when it comes to spotting new trends on social media. And if our feeds have shown us anything lately, it’s that binge-masking is the new binge-watching. Not to be confused with multi-masking, binge-masking is when you apply a face mask, let it sit, rinse, and repeat. (And repeat and repeat.)
Think of it like binge-watching your favorite show: You do it because you can’t wait a week to see what happens next. With binge-masking, you get to see instant results and tackle multiple skin concerns, not to mention your entire face gets to reap the benefits. Genius.
And when it comes to the indulging ritual, Fresh’s wide selection of masks makes it easy to get the job done—even on the go. Just ask the five beauty influencers we talked to about all things skin-related.
Model Nikia Phoenix recently moved from Los Angeles to Atlanta—and her skin has taken notice. “I used to get hormonal breakouts, but I’ve been noticing signs of stress, like fine lines, bags, and darkness,” she says. “It’s annoying to say the least.” Which is why Phoenix has been giving her skin some extra TLC as of late. Enter: binge-masking.
“Binge-masking gives you the benefits of a facial without dishing out all the bucks,” she explains. Her favorite combo starts with Fresh’s Umbrian Clay Purifying Mask, which deep-cleans and tackles unexpected breakouts. After she's sucked out the dirt and grime, she follows up with Fresh’s Black Tea Instant Perfecting Mask, which wakes up her complexion, giving it a healthy glow.
The struggle is real for 24-year-old beauty, fashion, and travel blogger Nitsan Raiter, who tells us her forever-on-the-road lifestyle means dealing with skin flare-ups. So you can only imagine how excited she was to learn that her favorite Fresh masks now come in mini sizes. “I’m not a light packer, and now that I don’t have to lug around heavy, bulky jars with me, I’ll be able to take a handful of masks,” she explains. Which is ideal, given that her skin gets dry, flaky, and bumpy—particularly around her forehead.
“I love using the Sugar Face Polish first because it seals in moisture and buffs away dead skin. It’s made with brown sugar, wild strawberries, and plum and grapeseed oils, so your skin feels rejuvenated,” Raiter explains. “Next, I go in with the Black Tea Instant Perfecting Mask to hydrate and smooth my skin even more. I’m telling you: My skin always feels so nourished and glowy afterward, and it makes makeup application so much easier in the mornings!”
Skincare priorities shift regularly for 28-year-old Jasmine Garnsworthy. With the change in seasons, the Brooklyn-based freelancer is focusing on fixing her dull, dry, uneven skin tone, and she’s found that replicating the same technique aestheticians use during a facial (a.k.a layering on different masks throughout the treatment) can deliver similar results.
“I start with the Umbrian Clay Purifying Mask, a clay treatment that purifies skin, deep cleanses, and works magic on spots,” she says. “I also find that it helps control oiliness and clears out my pores, which is what I want before using something that brightens and hydrates, like the Rose Face Mask or the Vitamin Nectar Vibrancy Boosting Mask.”
New York–based blogger Stephanie Zheng binge-masks as a form of self-care. “It's taking time for yourself to relax and give your skin the attention it deserves,” she explains. And as someone with sensitive, acne-prone skin, Zheng's constantly looking for ways to improve her complexion.
“Fresh masks are full of effective yet gentle ingredients that really make it feel as though you’ve just had a facial,” she says. Her go-tos include the Umbrian Clay Purifying Mask and the Vitamin Nectar Vibrancy Boosting Mask. “The clay mask gives my skin a thorough deep clean,” she notes. “After one minute, it gets rid of all the dirt and grime that gets trapped in my pores. Afterward, I use a brightening mask to give my skin a glowy finish.”
TV host and model Kamie Crawford travels constantly for work, which is all fun and games until her skin freaks out. That’s where binge-masking comes in. “It’s about using however many masks to get the job done,” says Crawford, who regularly indulges in the ritual. Her favorite combination involves slathering on Fresh’s Black Tea Firming Overnight Mask before hopping into bed to really let the formula penetrate her pores and provide an extra dose of hydration.
In the morning, Crawford smooths the Lotus Youth Preserve Rescue Mask on for an extra pick-me-up. It’s made with a blend of kombu seaweed, red algae, and lotus seed powder (ideal for refining skin texture), as well as lotus flower extract to hydrate and promote a youthful-looking complexion—exactly what her skin requires while traveling.