These 12 Mascaras Have the Best Customer Reviews at Target

woman applying mascara

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Mascara is one of the most integral (if not the most integral) parts of our makeup routine. There's simply nothing else that can make our sleepy eyes look bright and wide-awake at an 8 a.m. morning meeting (well, except for a strong concealer, which does wonders when it comes to disguising our dark circles). Aside from its eye-opening powers, there's just something about a full and fluffy set of lashes that keeps us coming back to mascara, without fail. Seriously, we even have oddly specific application methods we swear by.

Since we do so much of our drugstore makeup shopping at Target, we were curious to see the retailer's most popular mascaras. And see them we did. Now we're doing one better and sharing them with you.

Keep scrolling to check out some of the best mascaras Target has to offer. They're all so great, it's hard to choose just one.

Best For Short Lashes: Pixi By Petra Lash Lift

Pixi by Petra Lash Lift 188 Beyond Black
Pixi by Petra Lash Lift 188 Beyond Black $18
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This under-the-radar mascara from Pixi by Petra is one of the best-reviewed mascaras in all of Target's vast collection. It differs from other, more traditional mascaras in that it has a dual-chamber. The first chamber contains a large brush for adding volume and density. The second chamber contains a much smaller brush for fine-tuning the lashes and reaching even the tiniest ones at the inner corners (it also works wonders on the hard-to-coat lower lashes). As for the formula itself, castor oil conditions, polypeptides strengthen, and panthenol soften the lashes. In this way, it's almost like a lash serum and mascara hybrid.

Best Volumizing Mascara: L'Oreal Paris Bambi Eye Lasting Volume Mascara

L'oreal Bambi Eye Washable Mascara Lasting Volume
L'Oreal Paris Bambi Eye Washable Mascara Lasting Volume $10
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Enjoy the look of bigger, wider eyes using this volumizing mascara from L'Oreal. The luxe formula glides on easily to effortlessly plump and curl lashes in an instant, while the applicator brush defines using varying bristle lengths to separate and cover each lash. This product is totally buildable and can be washed off easily when you're done.

Best For Enhancing Lower Lashes: Pixi By Petra Lower Lash Mascara

Pixi by Petra Lower Lash Mascara
Pixi by Petra Lower Lash Mascara $11
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A second Pixi by Petra mascara makes the list. This time, the formula comes with a small detailed brush meant specifically for the lower lashes and hard-to-reach inner corners. It helps to instantly separate and define, and thanks to a water-resistant formula, it stays put even on overly sensitive runny eyes.

Best Water-Resistant Mascara: No7 Stay Perfect Mascara

No7 Stay Perfect Mascara
No7 Stay Perfect Mascara $9
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If you prefer a matte black finish to your mascara, as opposed to a shiny satin one, pick up this $9 tube on your next Target run. It's tear- and rain-proof, meaning it will stand up to any condition that threatens to ruin your makeup. It provides long-lasting 24-hour wear, giving you the most amazing volume and length all day long. All of this is possible through a special tubing technology that surrounds each lash in a cylindrical fashion, extending them out and up.

For perfect application, celebrity makeup artist Jaleesa Jaikaran suggests getting your mascara wand as close to the root of your lashes as you can, then pull upward. Repeat this step on top of your lashes, moving the wand from your upper lash line through the tip of your lashes.

A Budget Friendly Option: E.L.F. Waterproof Lengthening & Volumizing Mascara

E.l.f. Waterproof Lengthening & Volumizing Black Mascara
E.l.f. Waterproof Lengthening & Volumizing Black Mascara $4
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Ah, one of the most classic of all drugstore brands: E.l.f. (which stands for eyes, lips, face, in case you didn't know). This formula boosts both volume and length with little effort. It's completely waterproof and dries quickly once applied to alleviate mess and smudging. The mascara is vegan, cruelty-free, and only costs $4. That's right; it's only four dollars! What's not to love?

Best Vegan Mascara: Pacifica Stellar Gaze Length & Strength Mascara

Pacifica Stellar Gaze Length & Strength Supernova Mascara
Pacifica Stellar Gaze Length & Strength Supernova Mascara $14
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Pacifica's mascara is infused with coconut oil and vitamin B to hydrate each lash while it thickens the appearance of them as a whole. While the tube itself is quite small (only 0.25 fluid ounces), it's worth it for anyone who's making it their New Year's resolution to shop only ethically produced beauty products. It is, after all, vegan and cruelty-free. 

Best Colored Mascara: Wet n Wild Lash Renegade Mascara

Wet n Wild Lash Renegade Mascara Avenging Amethyst
Wet n Wild Lash Renegade Mascara Avenging Amethyst $6
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This Wet n Wild mascara makes the list as a multidimensional one that lengthens, curls, defines, and volumizes all at once thanks to a unique brush that has a rounded ball on the top to catch all the tiny lashes on the lower lid and in the inner corners. Target customers' shade of choice is this deep purple, which Wet n Wild calls Avenging Amethyst. It makes for a bold and unique take on otherwise traditional mascara. 

Best Strengthening Formula: Almay Multi-Benefit Mascara

Almay Multi-Benefit Mascara
Almay Multi-Benefit Mascara $7
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The Almay formula is made with keratin—the same protein that's found in various hair products to fortify the hair strand. It works similarly on the lashes, strengthening them to prevent breakage and fallout. The 4-in-1 formula creates outstanding volume and length while at the same time defining and conditioning. This product is hypoallergenic so it's safe for the eyes and even comes in a waterproof version that won't smudge or run.

Best Lash-Defining Mascara: NYX Worth The Hype Mascara

Nyx Worth the Hype Mascara
NYX Worth the Hype Mascara $8
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Naming a mascara Worth the Hype is a bold move, yet according to Target's list of its most popular mascaras, it meets—if not exceeds—expectations. The volumizing and lengthening formula builds long and full lashes that'll you'll absolutely love. It is long-lasting, lightweight and Meanwhile, the brush comes with a tapered tip that reaches the tiniest of lashes for a full-coverage application and look.

For a more detailed and separated look, Jaikaran recommends the out-up-in method. To try this, start at outer corner of your eye, apply mascara at an angle so that you are pulling the lashes in that area upward and outward. Then, moving to the center of your eye, pull the lashes that sit above your iris directly upward with the mascara wand. Finally, with the lashes closest to your inner eyes, apply mascara in an upward and inward direction. 

The Best Eyelash Primer: Maybelline Volum' Express Mascara Primer

Maybelline Volum' Express Colossal Big Shot Mascara Primer
Maybelline Volum' Express Colossal Big Shot Mascara Primer $8
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Yep, you got us; this pick isn't a mascara at all. It's actually a primer that lengthens and strengthens lashes before the mascara is even applied. Fortified with collagen to enhance your lashes' volume, length, and thickness, this product comes with a uniquely designed brush that helps to separate and concentrate on every lash individually. The quick-drying formula, meanwhile, offers quick and easy application without any mess or smearing. Simply swipe on a coat of this primer, let it dry, apply your mascara as normal, and your lashes will instantly look longer and larger. 

An Option With An Adjustable Wand: Julep With A Twist Lash Boosting Mascara

julep mascara and wand
Julep With a Twist Lash Boosting Bamboo Mascara $18
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This mascara works like magic, lengthening and volumizing lashes with just the twist of a wand. The applicator can be easily extended for lengthening and just as quickly shortened to build volume. The formula also holds its own since its fortified with peptides and bamboo extracts that promote overall lash health. Just swipe it on—and voila, the perfect lashes.

A Volumizing Hemp Infused Mascara: Pacifica Highest Lash Chronic Volume Mascara

Highest Lash Chronic Volume Mascara
Pacifica Highest Lash Chronic Volume Mascara $14
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Infused with hemp fibers and oils, Pacifica's Highest Last Chronic Volume lifts and volumizes your lashes to the max. The fibers enhance and extend for amazing volume and length, while the twisted applicator helps to separate and cover each lash individually for added drama.

Next, check out the 11 best mascaras Team Byrdie tried (and loved) in 2018. 

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