This Is the #1 Mascara on the Internet

Everyone has a different makeup routine. Some of us have 15-step rituals while others prefer to keep it simple, forgoing products like primer, eyeliner, or even foundation. However, one product that remains a staple in nearly every makeup lover’s routine is mascara. From no-makeup makeup days to dramatic night-out looks, mascara is a nearly universal, can’t-miss step that pulls any look together. 

While the decision to wear mascara is a simple one, choosing the best one is not. There are hundreds of mascaras on the market, each prettily packaged tube promising volume, length, and everything in between. With so many options (and empty promises), what’s a beauty lover to do? Luckily, our friends over at Rank & Style—a website that uses a unique algorithm to compile lists of the best fashion and beauty products on the internet—have done all the work for us (i.e., you no longer have to spend hours researching and cross-referencing product reviews). Want to know which mascaras beauty lovers on the internet can’t get enough of? 

Keep scrolling to find out and see which mascara nabbed the number one spot!

Have you tried any of these best-selling mascaras? Head over to Rank & Style to see the rest of the products in this list, and make sure to check out the site’s lists of the top 10 summer makeup palettes, the best face primers, and the highest-rated waterproof mascaras.