Makeup—like a certain shampoo brand accused of making people’s hair fall out (too soon?)—has been getting a bad rap. It’s been accused of overuse, exaggeration, and covering our inner “true” beauty, spurred by the rise of things like contouring, strobing, and general Kardashian-ing. And though we agree these objections are grounded (too much contour is real—and scary), we still stand tall as ride-or-die members of #teammakeup. Why? Because we believe its power knows no limits and can lift spirits and self-esteem with just one stroke (okay, many, many strokes, then maybe some dabbing with our Beautyblender, $20). Makeup can make tired eyes look wide awake, a hungover visage look Hadid-worthy, and breakouts appear nearly imperceptible to the human eye (well, in a dream world). In honor of the power of makeup—more specifically, the makeover—we’re sharing nine YouTube transformations that will undoubtedly blow your mind. Some of these are inspiring, others are just… well, you’ll have to scroll ahead to see.
Keep scrolling for nine jaw-dropping YouTube makeovers!
Vlogger Em Ford of My Pale Skin broke everyone's hearts when she released her "You Look Disgusting" video—and made us all aware of how much power our words have, even when they're veiled by a computer screen. We love this super-inspiring video where she shows her unretouched skin then reveals how she uses makeup to create a flawless base.
Want to learn how to sculpt cheekbones and create shadows out of thin air? Dubai-based makeup blogger extraordinaire Huda Kattan has you covered.
Angelina Jolie, Taylor Swift, and now Jennifer Lawrence—Promise Phan has the uncanny ability to transform into pretty much any celebrity. Don't believe us? Watch the video above.
Transforming into Audrey Hepburn is no small feat. Transforming into a photo of Audrey Hepburn is even more impressive. Makeup artist Kandee Johnson transfixes us with this mind-blowing makeover.
Vlogger NikkieTutorials was the first to spearhead the Power of Makeup movement, showing just how much makeup can transform your face. Her half-face makeover started trending, with many other beauty vloggers following suit to display their own love for makeup.
One of those vloggers happens to be Makeupd0ll, who racked up hundreds upon thousands of views for this stunning half-face makeover tutorial.
Taupe-y lips, mile-long lashes, and hyper-sculpted cheekbones—yep, this is a Kylie Jenner makeup tutorial, all right. Blogger Kaushal Beauty transforms into the youngest Jenner with the help of a few key products (well, a lot of key products).
What do you think of these makeup transformations? Sound off below!