When it comes to online research, Pinterest has become a go-to for understanding the marketplace. The platform allows users to see what their peers are interested in or really loving. From rose-gold makeup and ash-brown hair shades to the most popular concealers and drugstore products, we've learned so much (and picked up our new favorite products) just from scanning the site. As such, they've let us in on a few of their secrets.
Below, find the most popular lipsticks on Pinterest this year and why everyone seems to love them.
Coming in at 157K saves, this high-impact liquid color offers precise application and comfortable wear. The super-saturated pigment is what this particular product is known for, but we're fans of the one-stroke swipe the tip allows.
Just behind L'Oréal's pick, with 145K saves, your favorite nostalgia-inducing brand ranks second on the list. The formula glides on like butter and—we can attest to this—won't budge. The berry shade is especially exciting for the season, with a pretty yet still vampy vibe.
Urban Decay's Vice Lipstick collection is known for its out-there color choices and finishes. This one, a deep mauve matte, racked up 126K saves on Pinterest, likely because of the shade and the formula's buttery, comfortable blend.
This sheer, shimmery glides on smoothly and stays even for hours. The Black Plum variety (with 56K saves on Pinterest) offers just a hint of dark purple-y tint with a soft, shiny glow.
The last lipstick to round out the popular bunch (with 47K saves on Pinterest) is Girlactik's. The richly pigmented lip paint dries down (give it about 60 seconds) to a no-smudge matte. Just one coat will give you a true-to-bottle color, and two will offer up a darker version.