Mascara: It’s one of the major players in our makeup routines, and for good reason. After all, when you only have a few minutes to get ready, a few coats can take you from tired to bright-eyed in a matter of seconds. What other product can do that? However, not all formulas are created equal. They may all promise to give you stronger, longer, more volumized lashes sans smudging, but only a select few have gotten us through the good, the bad, and the straight-up embarrassing times (read: sweating too much at the gym).
So when a new mascara launches at Ulta Beauty, we take notice, especially when it’s from a brand like Benefit. And its new BADgal BANG! Volumizing Mascara ($24) is no exception.
BADgal BANG! is a volumizing mascara formulated with aero-particles, one of the lightest known materials derived from space technology. Now, don’t roll your eyes. We were skeptical at first, too. “Aero-particles” sounds like marketing lingo for a mascara that needs an extra lift, but it’s the real deal. The formula actually does feel out-of-this-world light on your lashes.
Since the formula is feather-light, you can coat and coat your lashes without them feeling heavy or weighed down. The secret lies in those aeroparticles, which replace the heavier volumizing powders other mascaras contain. Another favorite feature—the ultra-slim wand that allows you to really get in there and coat lashes from root to tip for serious length. Plus, the formula is infused with ProVitamin B5, so with continued use, you’ll notice thicker, stronger lashes. Need we say more?
Benefit BADgal BANG! Volumizing Mascara ($24) is now available at Ulta Beauty.