We Just Previewed This K-Beauty Pop-Up Shop and Can Report That It's Epic


Soko Glam

Will we ever tire of the vast, magical world of Korean beauty? Not anytime soon, if recent events are any indication: Just this year, K-beauty staples have landed at Target, a temporary section at Nordstrom earned ample buzz, and now, a Korean beauty pop-up is landing at Bloomingdale's incredibly popular SoHo location in New York City.

Set to open its doors on June 10, the in-store experience is curated by none other than Charlotte Cho, the mastermind behind K-Beauty online destination Soko Glam. "After receiving many requests for a physical presence from our customers, we created a mini shop in Bloomingdale's SoHo so that we can create an intimate, personal space that embodies what we are all about: a highly curated selection of affordable K-beauty brands that our community is excited about," Cho tells us. "Products are displayed according to five steps (cleanse, exfoliate, treat, sheet masks, moisturize, and a makeup section) so you can build a routine based on your skin type, and it was also important to inject our knowledge and education into our mini shop. Multiple iPads are displayed prominently throughout the shop to explain how to use each product." Genius.

Editorial director Faith got a first glimpse of the pop-up this morning and can report that it's worth the hype. But those of you who won't be in NYC over the next several weeks needn't worry: You can still shop all the winning products found at the pop-up online at Soko Glam. And on that note, we asked Cho to select five K-beauty products that she can't get enough of right now. Keep scrolling to see her picks.