16 Indie Fragrance Brands That Are Going to Be Huge

Updated 04/21/19
Na Nin

We're calling it: Finding your own unique signature scent has never been easier, thanks to a boon of homegrown, under-the-radar fragrance brands with very talented noses behind them. And since we're just a tad fragrance-obsessed here at Byrdie, we have no problem hunting down the biggest stars on the rise. 

And here they are: a very special selection of brands that are collectively shattering the mold of what a "typical" perfume should smell like, not to mention how they should be formulated. Retailers are taking notice—their cult fandoms, on the other hand, are way ahead of the game.

Lake & Skye

Founded by an aromatherapist and Kundalini yoga instructor, Lake & Skye's MO is to create therapeutic essential oil blends that read like luxe perfumes. (Mission accomplished.)

Where to find it: Spring, Tenoversix, Lakeandskye.com

What to try: 11 11 ($48), a gorgeous, warm blend of musky ambers. This fragrance has a comfortable feel, like a weekend morning.

French Girl Organics

Kristeen Griffin-Grimes has seen her Seattle-based Etsy business completely explode—but it's just as well, since her natural formulas (and super-cool minimalist packaging) are top-notch.

Where to find it: Anthropologie, French Girl Organics

What to try: Madame Blond ($59), free-spirited, Mediterranean-inspired mixture of citrus, rose, thyme, patchouli, and vetiver. 


After getting quite the successful start on Etsy, Goest has since expanded to its own virtual storefront—as well as a few others. While the characteristically pretty fragrances are available in full-size atomizers and travel-friendly rollerballs, the teeny-tiny flacons (like the one seen above) have a particularly undeniable appeal.

Where to find it: Goest.us

What to try: Grand Tour ($48), a sporty cocktail of citrus, cedar, herbs, and leather. On the flipside, Jackal ($48) feels more raw and sensuous, with notes of chocolate, smoke, patchouli, and vanilla.


When you've found a fan in Madonna (for real!), it's safe to say you've made it. Crafted by industry veteran Julie Wray, Olivine's scents—not to mention bath and hair products—have an unabashedly girly vibe that can be appreciated by all.

Where to find it: EtsyShopOlivine.com

What to try: Amongst the Waves ($48), a dreamy interpretation of the beach with three kinds of lily, sandalwood, musk, and tonka bean. Consider Gigi ($48), the brand's best-selling scent as well: This more flirtatious fragrance has notes of fruit, ylang-ylang, gardenia, vanilla, sandalwood, and musk.

D.S. & Durga

Thanks to its impossibly nuanced, unique fragrances—not to mention votes of confidence from Barneys and Net-a-Porter—Brooklyn-based D.S. & Durga is poised to become a household name. (Psst: Check out its candles, too.)

What to try: El Cosmico ($260), a grassy, earthy concoction meant to evoke the atmospheric desert of Marfa, Texas.


We've been fans of this Brooklyn-based brand for some time, but the much-deserved buzz shows no signs of stopping—well beyond its NYC environs, we might add.

Where to find it: BirchboxMCMCfragrances.com

What to try: Hunter ($95), a slightly masculine mix of bourbon vanilla, tobacco, and balsam that's evocative of your coziest flannel. Another fave is Maine ($95), which epitomizes the salty-sweet air of the Northeastern coast with notes of clary sage, rose, seaweed, and myrrh.

Na Nin

In 2009, Richmond Virginia-based Kate Jennings started Na Nin as a vintage clothing line. In the years since, it has expanded into a full-fledged boutique—complete with its propriety fragrance collection. The scents, which are all inspired by songs of the '70s, have a definite hippie-rocker vibe. 

Where to find it: Shopnanin.com

What to try: Landslide ($38), because any perfume inspired by Stevie Nicks sounds like our speed. (And this seductively earthy blend of patchouli, cedarwood, rosewood, and sandalwood definitely does the icon justice.)


We were floored when we learned that Portland-based OLO founder Heather Sielaff is actually self-taught in the art of perfume—these scents are that good. (And they're free of all alcohol and aldehydes, to boot.)

Where to find it: The Line, Spartan ShopOloFragrance.com

What to try: Dark Wave ($45), a spicy, comforting combo of cardamom, vetiver, and wood that feels like warm respite on a cold and rainy day. (Which makes sense, since this was inspired by Portland's typical climate.)

Apoteker Tepe

We were admittedly first drawn to Apoteker Tepe when we noticed those gorgeous bottles popping up in some of our favorite boutiques. But believe it or not, the fragrances manage to even outdo that pretty, pretty packaging.

Where to find it: Apotekertepe.com

What to try: The Peradam ($130). With luscious notes of jasmine, butter, and sandalwood, this perfume has an addictive, uniquely beautiful depth to it.


Persephenie Lea handcrafts her line of fragrances, body oils, and aromatic candies—which are astonishingly addictive—in Los Angeles. Most of her offerings have an exotic, far-Eastern feel.

Where to find it: Persephenie.com

Laboratory Perfumes

Clean, simple, and nature-inspired, Laboratory's fragrances are also unisex.

Where to find it: Cult Beauty, LaboratoryPerfumes.com

What to try: Samphire ($88) has all the fresh greenness of early spring, thanks to notes of citrus, lavender, basil, rosemary, and slightly earthy notes of white amber and oakmoss.


Founded in Brooklyn by the Grasse-trained, very talented Julia Zangrilli, Nova is unique in that its focus is on painstakingly crafted, custom-made blends, as well as collaborations with brands like Opening Ceremony and jeweler Anna Sheffield. 

Where to find it: Catbird, Hello-Nova.com


Smoke was actually created in New Orleans entirely by accident, when founder Kathleen Currie was experimenting with different essential oils and was blown away by this blend. She knew she had something special on her hands, so to speak—and we think the perfume's cult fandom would agree.

Where to find it: Birchbox, SmokePerfume.com

What to try: Trinity Perfume Set ($75). Currie has since expanded beyond her original Smoke, which is heavy on vetiver and also includes notes of citrus and jasmine. The other two scents are warm, earthy Ritual (patchouli, rose, cinnamon, neroli) and Wellspring (amber, peppercorn, ylang-ylang, and cacao).

J.Hannah Co

Working out of her studio in San Francisco, Art and Olfaction Award winner Jessica Hannah specializes in natural, custom-blend fragrances—and passing on her wealth of knowledge through frequent workshops. (Look into it next time you're passing through the Bay area.)

Where to find it: Jhannahco.com

What to try: Sunset Blvd. ($30), evocative of the classic movie with dramatic notes of yuzu, patchouli, cinnamon, rose, and tonka bean. 


Los Angeles–based Dasein offers four seasonal scents that feel quite literal yet beautifully wearable.

Where to find it: BirdTwisted LilyDaseinFragrance.com

What to try: Winter ($125), which somehow manages to make the combination of spruce, cardamom, pine, and lavender feel like a luxe, everyday fragrance and not a car freshener. 

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