The Secret Places We Discover (and Buy) Under-the-Radar Beauty Products

Updated 04/24/19
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As you're well aware, we're in love with beauty meccas like Sephora, Ulta, and the like. But sometimes we find it even more special to do a little searching for our beauty treasure. As such, we've collected a few of our favorite lesser-known sites for a little indie beauty online shopping. They have fewer products, sure, but they sometimes offer a more special story.

Below, find the sites and products we love and know you will too. From all-natural lip balm and Japanese blush to fragrance and French serum, do a little digging to find your own shiny new gems.

The Detox Market

"I almost can't allow myself to go into Detox Market (or shop online) because I will, without a doubt, spend too much time and too much money. Mind you, that never stops me. It's the epicenter in terms of brick and mortar stores for natural beauty, and it carries some of my all-time favorite brands like Odacité, May Lindstrom, Tata Harper, and Maya Chia. If you don't know where to start, it has a nifty subscription box system (The Detox Box) which delivers the top natural beauty picks to your door each month." — Erin Jahns, assistant editor

Odacite Aventurine Kiss Lip Serum
Odacité Aventurine Kiss Lip Serum $44
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May Lindstrom The Honey Mud
May Lindstrom The Honey Mud $90
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Tata Harper Be Adored Lip Treatment
Tata Harper Be Adored Lip Treatment $32
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Maya Chia Highlight of the Day Illuminating Serum in The Golden Hour
Maya Chia Highlight of the Day Illuminating Serum in The Golden Hour $42
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Violet Grey

"Violet Grey is kind of like the Tesla of beauty destinations—brand- and product-wise, it offers the crème de la crème, and as someone who has a weakness for super-luxurious beauty products, it's no wonder Violet Grey is my kryptonite. Its obsession-worthy stock is all thanks to the Violet Code—an exclusive, highly talented grouping of the industry's top-tier professonials—from derms to celebs to makeup artists—and the products they love most." — Erin

Kosas Color & Light: Creme in Tropic Equinox ($34)
Kosås Color & Light Creme in Tropic Equinox $34
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Kevyn Aucoin Sensual Skin Enhancer
Kevyn Aucoin Sensual Skin Enhancer $48
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Angela Caglia Dream Exfoliant Mask
Angela Caglia Dream Exfoliant Mask $140
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Koh Gen Do Maifanshi Makeup Color Base in Yellow
Koh Gen Do Maifanshi Makeup Color Base in Yellow $52
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Need Supply Co

"Need Supply is known best as a clothing store with a sleek, fashionable, minimalist aesthetic. But the site also offers an incredibly curated beauty section. There, I find a few of my old favorites (RMS, Rodin, and Kypris) and even more brands I hadn't ever heard of. I especially love it for its collection of lesser-known candles and fragrances, the kind you can wear without someone whispering, 'Santal?' every time they walk by." — Hallie Gould, senior editor

Mondo Mondo Summer & Smoke Perfume
Mondo Mondo Summer & Smoke Perfume $160
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Goest Perfumes Way Out West Candle
Goest Perfumes Way Out West Candle $34
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19-69 Purple Haze Eau de Parfum
19-69 Purple Haze Eau de Parfum $175
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Yamibuy

Yamibuy

"Yamibuy is where I go to snag all the cool Japanese products I fell in love with on a trip to Tokyo earlier this year but that you can't get in the U.S., like my new favorite blush, Majolica Majorca's Puff de Cheek. Its selection of Asian beauty products from all over the continent is massive." — Amanda Montell, features editor

Majolica Majorca Puff de Cheek
Majolica Majorca Puff de Cheek $28
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iHerb

@amanda_montell

"I learned about iHerb from a vegan YouTuber I follow, and it is unwittingly such a treasure trove of natural beauty and wellness products. Basically, like a huge online health store. You can literally get anything on there, from cult-favorite products like Thayer's Toner to hard-to-find stuff like rare essential oils and supplements to vegan pantry staples like nutritional yeast." — Amanda

Now Foods 100% Pure Lavender Essential Oil
Now Foods 100% Pure Lavender Essential Oil $9
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For even more curated beauty picks, shop Byrdie's Beauty Lab on Amazon for the hair, skin, and makeup products we love.

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