As you're well aware, we're in love with beauty meccas like Sephora, Ulta, and the like. But sometimes we find it even more special to do a little searching for our beauty treasure. As such, we've collected a few of our favorite lesser-known sites for a little indie beauty online shopping. They have fewer products, sure, but they sometimes offer a more special story.
Below, find the sites and products we love and know you will too. From all-natural lip balm and Japanese blush to fragrance and French serum, do a little digging to find your own shiny new gems.
The Detox Market
"I almost can't allow myself to go into Detox Market (or shop online) because I will, without a doubt, spend too much time and too much money. Mind you, that never stops me. It's the epicenter in terms of brick and mortar stores for natural beauty, and it carries some of my all-time favorite brands like Odacité, May Lindstrom, Tata Harper, and Maya Chia. If you don't know where to start, it has a nifty subscription box system (The Detox Box) which delivers the top natural beauty picks to your door each month." — Erin Jahns, assistant editor
"Violet Grey is kind of like the Tesla of beauty destinations—brand- and product-wise, it offers the crème de la crème, and as someone who has a weakness for super-luxurious beauty products, it's no wonder Violet Grey is my kryptonite. Its obsession-worthy stock is all thanks to the Violet Code—an exclusive, highly talented grouping of the industry's top-tier professionals—from derms to celebs to makeup artists—and the products they love most." — Erin
Need Supply Co
"Need Supply is known best as a clothing store with a sleek, fashionable, minimalist aesthetic. But the site also offers an incredibly curated beauty section. There, I find a few of my old favorites (RMS, Rodin, and Kypris) and even more brands I hadn't ever heard of. I especially love it for its collection of lesser-known candles and fragrances, the kind you can wear without someone whispering, 'Santal?' every time they walk by." — Hallie Gould, senior editor
"Yamibuy is where I go to snag all the cool Japanese products I fell in love with on a trip to Tokyo earlier this year but that you can't get in the U.S., like my new favorite blush, Majolica Majorca's Puff de Cheek. Its selection of Asian beauty products from all over the continent is massive." — Amanda Montell, features editor
"I learned about iHerb from a vegan YouTuber I follow, and it is unwittingly such a treasure trove of natural beauty and wellness products. Basically, like a huge online health store. You can literally get anything on there, from cult-favorite products like Thayer's Toner to hard-to-find stuff like rare essential oils and supplements to vegan pantry staples like nutritional yeast." — Amanda