8 Beauty Brands Everyone Will Be Talking About Next Year

How is it that each new year brings a more impressive array of new beauty products than the last? Our hypothesis is that there are more brands to choose from than ever, as social media marketing has made it possible for rookie labels to get the spotlight they deserve. Couple that with the fact that many of them have highly innovative formulas to back up their Instagram-worthy packaging, and we've got hit after hit on our hands—er, vanities. 

So while plenty of new-to-us products have become mainstays in our regimens this year, we already have high hopes about what 2017 will do for our beauty routines. And if we had to guess, these eight up-and-coming labels will be leading the way.

Keep scrolling to meet the indie brands that you'll be obsessed with in the New Year.