How is it that each new year brings a more impressive array of new beauty products than the last? Our hypothesis is that there are more brands to choose from than ever, as social media marketing has made it possible for rookie labels to get the spotlight they deserve. Couple that with the fact that many of them have highly innovative formulas to back up their Instagram-worthy packaging, and we've got hit after hit on our hands—er, vanities.
So while plenty of new-to-us products have become mainstays in our regimens this year, we already have high hopes about what 2017 will do for our beauty routines. And if we had to guess, these eight up-and-coming labels will be leading the way.
Keep scrolling to meet the indie brands that you'll be obsessed with in the New Year.
We're definitely suckers for beautiful packaging, but Wildcare's thoughtfully crafted, highly effective plant-based formulas are what truly make it great.
NIOD has already picked up a ton of buzz and for good reason—the brand specializes in highly scientific formulas that mimic the results of invasive treatments. Case in point: A swipe of this lip-plumping serum rivals actual injections… in less than a minute.
Like green juice for your face, Youth to the People's veggie-centric, cold-pressed skincare formulas are packed with botanical nutrients, sans additives.
Moon Juice paved the way, and now exotic-sounding herbal blends are slowly hitting the mainstream. Sun Potion is another industry leader, thanks to its major emphasis on quality ingredients that actually work. (You can find a few of the label's concoctions stashed under just about every Byrdie editor's desk.)
While avoiding synthetic preservatives is ideal for your skin, it's also important to keep in mind that without them, other skincare ingredients have a shorter shelf life before they begin to lose their efficacy. Nuori has set out to address this catch-22 by crafting its small-batch formulas every 12 weeks to maintain optimal freshness—allowing your complexion to reap the benefits.
The K-beauty craze continues. This cheeky brand—which utilizes recognizable ingredients like egg and omega oils—is the latest Korean label to hit Sephora's shelves.
Farmacy's MO is right at the crossroads of plant philosophy and modern technology—allowing for truly effective formulas sourced straight from the earth.
Every one of this Hawaii-based brand's gorgeous products is a full-on sensory experience, from the spectacular packaging to the addictive scent and luscious texture. Oh, and they work just as beautifully as they look.
Next, see what happened when we asked dermatologists to predict 2017's biggest skincare trends.