Each new year rolls around and with it comes a slew of new hair products. The last few years have gone from messy beach waves and long layers to blunt, shiny bobs and back again. While 2019 feels more "do you" than anything else—a time when trends don't have as much control over our lives and we can choose to look however we please—there are still formulas we believe will start to sell out immediately. Some even already have. So, whether you have curly, thick, thin, straight, over-processed, or entirely virgin hair, there's definitely a new product you're going to love.
With that in mind, I tapped the rest of the editors at Byrdie HQ for their predictions on what the bestsellers of the year will be. Each one tapped into a different trend they've seen out in the streets or in the marketplace. Below, find our thoughts for the products worth looking into this year, from anti-yellowing shampoos to pearl-encrusted hair clips. But, do it fast, we can't guarantee how long it'll be before they sell out. Keep scrolling for what we believe will be the most popular products of 2019.
Faith Xue, editorial director
"In case you missed it, everyone’s talking about scalp in the hair world right now. It makes sense: A healthy scalp leads to healthier hair. I’ve seen a slew of new scalp products come by my desk, from scrubs to masks to serums. I’ll always love Christophe Robin’s OG Sea Salt Scrub, but I think people will be experimenting with other scalp products this year. This scalp mask from Kristin Ess not only smells amazing, but is made with soothing botanicals to rebalance your scalp and leave it feeling clean (but not too clean)."
"Most people have tried a clarifying shampoo at least once in their life. You know, the one that makes your hair feel so squeaky-clean right afterwards…until the oiliness comes back in full force. Living Proof’s new detox shampoo is like a gentler version of your favorite clarifying shampoo, where it removes buildup on your hair and scalp (including gross hard water buildup, which can dull your hair), but with a much gentler formula. The sulfate-free formula gently gets rid of pollution buildup and more, while the activated charcoal absorbs excess oil from your scalp. People who love traditional clarifying shampoos will flock to this product."
Hallie Gould, senior editor
"The recent comeback of all things kitschy, quirky, and whimsical in the hair accessories department is the stuff of legend. You can't walk down the street in New York without running into someone wearing these hair clips. I predict they'll continue to sell out over and over through the end of 2019, allowing for all of us to get a little inventive when it comes to our hairstyles. Whether it's rhinestones (all thanks to Justine Marjan's sassy set), pearls, pastels, or anything in between, we're here for it. And we suspect you will be too."
"For those dealing with dryness, thinning, split ends, and breakage (which, to be honest, feels like the majority of us), Briogeo has launched one of the most exciting multi-use products in a while. While there are a ton of new, shiny, innovative products on the market, I feel like 2019 is calling for a shift back to basics. That, and investing in products and companies that help those in need. This 100% organic, cold-pressed castor oil—the benefits of which we've researched in detail—is certified fair-trade and Fair For Life, meaning their profits help fund community programs in India's Kutch district. The formula offers a cushiony, humectant-rich blend of vitamin E and omega fatty acids to protect and help grow your hair while nurturing your skin. Briogeo’s method of cold-pressing the castor seeds preserves its nutrients and makes it all the more effective. So, whether you're trying to grow out your hair, eyebrows, lashes, or just nourish all of the above, its effectiveness (and simplicity) is paramount."
Lindsey Metrus, senior editor
"Ouai fanatics were already outspokenly thrilled with the results of the brand's best-selling treatment mask (once sold in a single-use packet), but the packaging meant little product and poor ease of use. In response, founder Jen Atkin took to her Instagram to get a pulse on a preferred delivery method, and ultimately decided on a tube, which makes so much more sense, especially for those with coarse, curly hair that use the mask as they would a regular conditioner."
"Silver hair is trending (again), though it requires quite a bit of upkeep to avoid brassy, yellow tones. Given that consumers are steering more toward clean beauty, I think this shampoo from Klorane will be a hit, especially since the brand already has such a huge cult following."