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At the risk of sounding obnoxious, unless you’ve been living under a rock, you more than likely have heard of Glossier. Heck, even if you are living under a rock you probably have. In the mere five years since it launched, the brand has skyrocketed from underground indie start-up to full-on beauty powerhouse, one of the biggest, and fastest, success stories in the industry. With products touting quippy names and signature pink bubble-wrap packaging, it’s also one of the most recognizable brands out there.
Once available online-only, they now have brick-and-mortar stores on both coasts, as well as pop-ups throughout the country that spawn lengthy lines of devoted fans. (To that point, their Instagram account had a cool 2.4 million followers, last we checked.) The brainchild of founder and CEO Emily Weiss of Into the Gloss blogger fame, Glossier was started as a direct, more tangible extension of that blog community, with products that emphasize naturally gorgeous skin. What started as four initial products has now grown into a wide array of skincare and makeup offerings, as well as fragrance and body products, so if you’re looking for a Glossier cheat sheet, consider starting with any (or all) of our favorites.
What To Look For in Best Glossier Products
One area in which Glossier really shines it its lineup of skincare-makeup products. They add a little color where you need it plus a host of hydrating, skin-loving benefits to boot. A great place to start is with their two-in-one lip balm, Balm Dotcom.
The Right Shade For You
Glossier's products come in an array of shades that enhance your natural look. Make sure to sift through the brand's many hues for ones that look best against your skin tone. (The IRL store fronts and pop-ups are the perfect places to find your perfect match.)
Many of Glossier’s top-selling skincare products take a “If everybody else is doing it this way, why don’t we take it a step up?” approach. From a multi-acid toner to an oil-serum that also triples as primer and highlighter, Glossier demands you expect more from your skincare—and delivers.
Read on for our picks of the best Glossier products out there.
Glossier Balm Dotcom
One of the four OG Glossier products, this remains one of the brand’s overall best-sellers. So, is it makeup or skincare? Answer: A little bit of both. Dubbed a ‘universal skin salve,’ it’s dense and ultra-hydrating, packed with ingredients such as beeswax and lanolin that make it a savior for chapped lips. There’s the original, untinted, unflavored variant, though, per the makeup point, it also comes in several tinted shades that add a sheer wash of color to lips or cheeks.
Glossier Boy Brow
At one point this brow pomade racked up a waitlist of over 10,000 people, and we totally understand why. Another top-seller, the creamy wax thickens, shapes and grooms arches…all in the most subtle and natural way possible. Available in three shades, plus a clear version, it easily makes it onto our list of desert island makeup must-haves.
Glossier Cloud Paint
Talk about cream blush made easy. All you need is your fingertips to apply this gel formula—no tools or mirror required. It goes on sheer (i.e. mistake-proof), though it is easily buildable if you want to amp up the intensity of any of the six shades, all made to flatter a wide variety of skin tones. Either way, it delivers the healthy, freshly flushed cheek color everyone craves.
Given the company’s focus on gorgeous, glowing skin, it makes sense that this daily exfoliant is one of the skincare hero products. Touting three different types of acids—AHAs, BHAs, and PHAs—it effectively helps minimize blemishes, dryness, and other complexion imperfections, though is still gentle enough to use daily. But don’t just take our word for it; it’s beloved and often recommended by derms, too.
What Our Testers Say
"Spots that felt rough or bumpy were smoother, and the blackheads around my nose started to disappear. By the end of the four weeks, my complexion was a lot less dull and looked overall much healthier and radiant." — Jenna Igneri, Product Tester
Glossier Lash Slick
It took 248 different formulations to come up with the final version of this mascara, an effort we feel confident saying was well worth it. Itty-bitty fibers—we’re talking just one to two millimeters long—attach to each lash for a naturally lengthened look, while the shiny pigment makes lashes look extra lush and glossy (no pun intended). We especially love the short-bristled blush, which Byrdie editors found made clumps a thing of the past. And while it’s water-resistant enough to last all day without smudges or smears, it still comes off easily with soap and water.
The latest addition to the brand, this new launch is quickly racking up legions of fans; consider it a one-stop-shop for the glowy skin selfie dreams are made of, or what the brand calls ‘Glossier skin in a bottle.’ An oil-serum hybrid, it touts four different oils plus squalane to help lock in moisture, along with light-reflecting minerals to further up the glow factor. Byrdie editors are big fans, and like using it in lieu of makeup, pre-foundation, or even in place of a highlighter.
Another standout example of a skincare-makeup hybrid, you can, quite literally, see how the two come together in this highlighter. The white core is a moisturizing base, filled with coconut, castor seed, and sweet almond oils to deliver a hit of hydration. The outside ring of pigment uses actual crystals to capitalize on this dewiness with just the right amount of sheen and luminescence, without ever veering into garish glitter territory.
Eyeshadow minimalists will appreciate that this cream color delivers just the sheerest wash of color, enhancing your eyes without ever being in your face. Still, you can build it up, should you want more impact. Silky and easy to apply, once it dries it stays in place sans creasing, so there’s no need for a primer, either. Oh, and did we mention that Beyoncé once wore it to the Grammys?
Glossier Brow Flick
While yes, Boy Brow may get a lot of attention in the brow space, this arch enhancer is well worthy of some love, too. A fine, marker-like felt tip adds ultra-precise color; use it to draw hair-like strokes on sparse spots on the tail of your brow or to more clearly define the arch. And while it works great on its own, it also layers beautifully under Boy Brow.
Glossier Milky Jelly Cleanser
Rounding out the list of three best-sellers, this face wash is practically perfect in every way, as Mary Poppins might say. It’s extremely gentle (case in point: it uses the same cleansing agent as is found in contact lens solution), and has skin conditioners so that your complexion always feels clean, but never tight. And while it’s great for every day, the creamy gel is also powerful enough to take off even stubborn makeup.
Inspired by the brand’s signature packaging, this eye and lip cream is specially formulated to target these two spots, both of which often need a little extra TLC (and moisture). The oil-in-water emulsion is super hydrating, though still featherweight and silky, thanks to hyaluronic acid, squalane, and avocado oil. It’s one of the Glossier products Byrdie editors use on the reg.
What Our Testers Say
"My skin instantly felt more hydrated, and I loved how it subtly cooled and refreshed the area as it melted into my skin." — Jenna Igneri, Product Tester
Glossier Generation G
People are obsessed with this line of sheer matte lipsticks because they deposit just the right amount of color for a casual day look, but are also buildable for a more eye-catching effect. There are six shades to choose from and we wish you lots of luck with the difficult decision of picking a favorite—you'll need it.
True to its name, this personalized perfume—which has racked up countless of awards and rave reviews—is meant to work with the body chemistry of whoever is wearing it, making you smell like a better version of yourself. Sounds strange, but trust us, it works; Byrdie editors are hooked.
Does Glossier have good skincare?
What is the most popular Glossier product?
Depends on who you ask at any given time, considering the popularity of the brand; however, historically, two products that tie for “most popular” would definitely be Balm Dotcom and Boy Brow.
What is the best Glossier serum?
As with any skincare product, the “best” one is that which works best for you and your individual skincare concerns. Glossier offers a variety of serum products, from hydrating to glow-boosting to pore-reducing, all of which garner their fair share of praise.