We know what you're thinking: Is eyebrow primer really a thing? Yes, in fact, it is. We're not here to stress you out with yet another product to add to your extensive beauty routine, but as beauty editors, we consider it our due diligence to fill you in on the incredible benefits of eyebrow primers. So here we go: "Brow primers help to absorb oil in the skin and hair, so that's why your product will last longer. They act as a makeup magnet," explains Jared Bailey, Benefit Cosmetics' global brow expert. Hold on, there's more. "Brow primers help magnify and give true color payoff to your brow products. If you find the right primer, it can really benefit your eyebrows. You want to be sure to buy products that are designed to stimulate brow hairs, so look for products that have ingredients to promote healthy hair growth."
As someone who is admittedly obsessed with brows, I've been devoted to brow primer for about a year now and can attest to its magic. Bailey told Byrdie, "Brows are no longer considered a trend but an industry focus, becoming a major category in makeup. According to FCB Research, it is estimated that 50% of consumers will take care of their brows in their daily beauty routine versus 28% in 2015." If you're included in that 50%, you've stumbled upon the right article to keep your brows even more in check. Below are the brow primers experts vouch for.
"For anyone looking to invest in the health and beauty of their eyebrows, a conditioning serum, such as RevitaBrow Advanced, will help enhance brow hair for a naturally fuller look," says Michael Brinkenhoff, MD, founder of RevitaLash Cosmetics. "As an ophthalmologist, I developed this product as a comprehensive formula, utilizing my unique BioPeptin Complex, a scientifically advanced blend of biotin, green tea extract, and peptides to help condition, strengthen, and soften brows. These natural botanicals and ingredients improve flexibility, moisture, and shine for a bolder look. Regularly incorporating an eyebrow primer or conditioner into your daily routine can also help defend from breakage, brittleness, and sparseness, allowing brows to look and feel their very best.”
"Benefit Browvo Conditioning Brow Primer contains both soy and keratin proteins, which is designed specifically to promote healthier looking hair," confirms Bailey.
"Brow Primer is not only helpful in locking in non-waterproof brow products all day, but it also helps to achieve an even, opaque application of product," explains Anastasia Beverly Hills artistry and creative marketing manager Alyssa Anderson. "We recommend applying brow primer prior to the application of a brow product as it provides the perfect base for a longer-lasting and even application."
For a budget-friendly yet equally trusted primer, we recommend Nyx Proof It Eyebrow Primer. Simply apply this primer to bare brows and let it absorb for about a minute. Follow this up with your brow product of choice and you'll notice your formula will lock in place much easier and faster, outlasting humidity and other environmental stressors.
Grab one of these and watch your brows flourish.