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I don’t know who needs to hear this, but your brows are a very important facial feature. A pair of well-groomed, defined brows not only shape the face but also complete your makeup look. “Brows frame the eyes,” says celebrity eyebrow expert Joey Healy. “So they shouldn’t be overlooked.”
When it comes to different brow products, pomades are in a league of their own. “Pomades allow you to be more artistic,” says Healy. If your eyebrows tend to be sparse, pomades are ideal to create new lines as the formula doesn’t rely on existing hairs. Pomade formulas are typically waterproof, which means they’re perfect for the warmer climate and long affairs. “They can also be a bit richer,” says Healy. Although there’s a lot of flexibility when it comes to using a pomade—you can go anywhere between natural and dramatic—it can require special tools, like an angled brow brush, and a ton of patience and practice.
But it’s all worth it. “When paired with a thin brush, you can literally mimic the look of hair with hair-like flicks and strokes,” says Healy. His biggest tip? Start with a small amount of product and then build from there.
Below, our list of the best eyebrow pomades for your best-looking brows yet.
Best Overall: Anastasia Beverly Hills Dipbrow Pomade
It’s been heralded as a cult-favorite and a cult-classic. We love it for three reasons: it’s smudge-proof, waterproof, and transfer-proof—which means it looks just as good at 5 PM as it does when you first apply it.
Best Budget: NYX Professional Makeup Tame & Frame Brow Pomade
Don’t let the price tag fool you. This budget-friendly pomade packs as much power as it’s pricier counterparts. With a super-pigmented cream formula, this pomade is meant to be applied little by little until you get your desired look. Reviewers highly recommend coupling this with an angled brow brush for a defined finish.
Best Waterproof: Benefit Cosmetics Ka-BROW! Eyebrow Gel Color
Aside from the cream-gel formula, one of the best things about this product is that the brush can be found in the lid—which makes them super convenient to pop into your bag or carry-on. Apply on-the-go or touch-up whenever you need to—reviewers rave that it’s that easy.
Best Long-Wear: KVD Vegan Beauty Super Pomade Vegan Eyeliner
A weightless formula that doesn’t budge—even in extreme weather? We’re here for it. Give your brows the shape you’ve always desired with this flexible pomade. Reviewers agree that the 24-hour promise truly delivers, even after a tough session at the gym.
Best for Sparse Brows: Milani Cosmetics Stay Put Brow Color
Thin brows? No problem. This pomade makes it easy to create a thicker, but believable, brow that lasts for almost 16 hours. One user reports that the thinner brush helps to draw hair-like strokes.
Best Drugstore: Maybelline New York TattooStudio Long-Lasting Brow Pomade
If full, sculpted brows are more your speed, this buildable cream formula is perfect for you. With a variety of shades, it’s simple to color match. Plus, it comes with a dual-ended tool that has an angled brush on one side and a spoolie on the other.
Best Matte: Joey Healy Brow Whip
Reviewers rave that this pomade is magic in a jar. To add a look of thickness, apply this velvety texture onto brows in small strokes, matching the direction of your natural brow hairs. “Avoid outlining your entire brow and then filling it in,” says Healy. This could result in an ultra-bold look that could skew clownish. The best part? The formula dries super matte for a modern, natural finish.
Best Spoolie Brush: Glossier Boy Brow
This spoolie wand takes the guesswork out of pomades. However, compared to other pomades, this product delivers more of a natural look for those that want that thick, yet tamed result. For groomed brows, simply swipe on the product in upward strokes.
Best Pencil: Hard Candy Gel Pomade Brow Pencil + Buffer Brush
The unique gel pomade formula is housed in a handy, easy-to-use pencil. The teardrop-shaped end glides onto the brow smoothly, filling in blank spots while blending in. Go in with the buffer brush to blend and fluff.
Best for Brown Hair: L'Oréal Paris Brow Stylist Frame & Set Eyebrow Pomade Makeup
A lightweight, but pigmented, formula paired with an angled brush and spoolie? Match made in heaven. To apply, just dip the brush into the pomade, dab away the excess, and stroke in an upwards motion.
Best for Blonde Hair: Tarte Cosmetics Frameworker Brow Pomade
With ingredients like vitamin E and babassu, this pomade not only defines your brows, but nourishes, conditions, and stays put. Draw soft strokes in sparse areas to thicken the look of your brows. “Finish with a bit of highlight under the brow with a similar brush to clean up your look,” says Healy.
Best for Red Hair: Morph Brow Cream
This silky pomade applies like a dream. Reviewers love that this formula is both non-drying and non-greasy. Because the color is so pigmented, we recommend starting with just a touch of product, else you’ll end up with really dark eyebrows.
Best Splurge: Plume Hair & Lash Science Nourish & Define Brow Pomade
This rich pomade not only thickens the look of brows but also helps to promote the growth of your brow hairs as well, thanks to actives from their Lash & Brow Enhancing serum. Reviewers report that it’s buildable, easy to apply, and a perfect color match.