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Our obsession with eyebrows knows no bounds. In fact, we spend multiple hours a day looking, fluffing, filling, and setting our own—all in an attempt to hit Cara Delevigne's arch-angle status. But of course, not all of us are genetically blessed with the same fullness, so that’s where brow products come in.
Eyebrow pomades especially are excellent when it comes to creating shape, depth, and volume. According to makeup artist Melissa Hurkman, pomades are thick in viscosity, so they will make your brows appear fuller (in comparison to something like a brow gel). Hurkman explains that you can either opt for a tinted pomade to create tiny hair-like strokes or a clear pomade, which is intended to hold your brows in place. What you choose will be dependent on your brows and your desired makeup look, but either way, there’s a pomade product out there sure to change your brows (and quite possibly your life).
Keep scrolling to shop for the best eyebrow pomades on the market.
Best Overall: Anastasia Beverly Hills Dipbrow Pomade
This is the stuff of eyebrow legend, and we can understand why. It’s smudge-proof, long-wearing, comes in a range of colors, and strikes the perfect balance in terms of pigment, making it a great choice for makeup professionals and novices alike. The comprehensive shade range is unbeatable, too.
Best Budget: NYX Professional Makeup Tame & Frame Brow Pomade
This matte cream works just as hard as its pricier counterparts. Try using an angled brush to build it up, working in tiny strokes along the length of the brow. Because it’s waxy, it will give your brow some hold as well.
Best for Sparse Brows: Milani Cosmetics Stay Put Brow Color
Fake it ‘til you make it applies to many areas of life, but it rings especially true when it comes to brows. This pomade from Milani is excellent when it comes to turning a barely-there brow into something beautiful. Simply apply with the angled brush and comb through with a clean spoolie.
Best Spoolie Brush: Glossier Boy Brow
Of course, it was Emily Weiss who thought to take thicker pomades and repurpose them into a tube-and-spoolie format. The result was Boy Brow, and it’s the gold standard when it comes to creating a full, natural, cool-girl brow look. Simply drag the tinted gel through your eyebrows, lifting them and allowing them to set.
Best Packaging: Benefit Cosmetics Ka-BROW! Eyebrow Gel Color
If the gel-cream formula of this product doesn’t win you over, the packaging will. It comes equipped with a tiny, dense angled brush that’s just the right size for painting in hair-like strokes. If you’re new to pomades, this is a nice place to start.
Best for Statement Brows: KVD Vegan Beauty Super Pomade Vegan Eyeliner
Leave it to Kat Von D to give us brow pomade in red, green, and purple colorways. The waterproof formula works equally as well on lids and as a liner, making it a great multipurpose product for a stack of makeup looks. And for the minimalists, there are your regular taupes, blondes, ambers, and deep brown shades as well.
Best for Natural Hold: Patrick Ta Major Brow Shaping Wax
Looking to fluff and tint the brows but not fill them in? This shaping wax from Partick Ta is seriously good stuff. Simply wet the product with a little setting mist before going in with the spoolie and combing through, lifting the brows up and out. Not only will you get a feathered finish, but some nourishment by way of glycerin, olive oil, and peptides.
Best for Oily Skin: Tarte Cosmetics Frameworker Brow Pomade
This pomade from Tarte contains Amazonian clay, making it an ideal choice for oily skin types that find their brows seems to disappear after lunch. It’s waterproof, comes in eight versatile shades, and really grips the skin.
Best for Fair Brows: Billion Dollar Brows Brow Butter Pomade
This stuff comes in two versatile shades—Blonde and Taupe—making it an ideal pick for fair skin types or those with light brows. It’s emollient and creamy, so it applies easily, and because it’s not rich in pigment, your brows won’t ever look penciled in.
Best Shade Range: Morphe Brow Creme
This affordable pomade is a really great all-rounder. The consistency is silky but pigmented, so you can build up as soft or strong a brow as you wish. But the real selling point is the shade range. There are 10 hues in total that cover every brow shade and skin tone under the sun. And to keep things simple, each shade is marked as a cool, neutral, or warm undertone.
Best for Dark Brows: e.l.f. Cosmetics Lock on Liner and Brow Cream
Cheap and cheerful e.l.f Cosmetics always get it right, this creamy brow pomade included. It’s quite malleable, so it is ace when it comes to a softer, more natural look. In fact, it even works on the eyelids for a uniform, polished finish. Available in three shades, this one is geared towards medium to deeper brows.
Best for Microbladed Brows: MAC Fluidline Brow Gel Creme
This waterproof gel seems to dry down and grip the skin as opposed to actual hair, so it’s a really useful option for thin or tattooed/microbladed eyebrows. Like all MAC products, it packs in the pigment, so you only need a tiny bit to get a full, defined-but-natural finish. And the shades are all really cool in tone, so you won’t get that warm-ish fade out.
Given our obsession with brows, choosing a favorite here was no mean feat, but we’d be lying if we said we weren’t completely infatuated with the legend that is Anastasia Beverly Hills. Her Dip Brow Pomade (view at Ulta) is second to none and works across all skin types, makeup aesthetics, and brow hues. But after ABH comes Glossier's Boy Brow because it's foolproof, followed closely by Benefit's Ka-BROW! Eyebrow Gel Color (view at QVC) because it’s natural and difficult to stuff up!
What to Look for When Buying an Eyebrow Pomade
This is a big one, as the wrong shade will look unnatural (and nobody wants that). Hurkman’s advice is to go one shade lighter than your actual brow hair color: “This will keep the appearance of your brows soft and not too heavy or bulky.” She notes that picking a slightly lighter shade is also beneficial for getting used to using the product.
A Brow Routine
Are you a one-and-done pomade kinda’ person, or should you be looking to create more of a brow routine? Hurkman loves the idea of a tinted option for shape, definition, and filling in any gaps, and a clear for fluffing them up. If you’re after a little bit of both, definitely try out a combo of the two.
While not a major factor, consider your skin type and look out for ingredients that might align. Glycerin, oils, and butters do well on really dry skin types, whereas clays are great for mopping up excess shine around the brow area.
Why Trust Byrdie?
Saying that Emily Algar is heavily invested in her eyebrows would be a massive understatement. She has also checked in with makeup artist (and soap brow guru) Melissa Hurkman to chat us through all things eyebrow pomade, from shades to application tips.
Meet the Expert
Melissa Hurkman is a makeup artist that works in LA, Chicago, and New York. Plus, she's a soap brow guru.
According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find any eyebrow pomades from a Black-owned and/or Black-founded business. If you know of one we should consider, please email us at email@example.com and we will evaluate the product ASAP.