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I don’t know who needs to hear this, but your brows are a very important facial feature. A pair of well-groomed, defined brows not only shape the face but also complete your makeup look. “Brows frame the eyes,” says celebrity eyebrow expert Joey Healy. “So they shouldn’t be overlooked.”
When it comes to different brow products, pomades are in a league of their own. “Pomades allow you to be more artistic,” says Healy. If your eyebrows tend to be sparse, pomades are ideal to create new lines as the formula doesn’t rely on existing hairs. Pomade formulas are typically waterproof, which means they’re perfect for the warmer climate and long affairs. “They can also be a bit richer,” says Healy. Although there’s a lot of flexibility when it comes to using a pomade—you can go anywhere between natural and dramatic—it can require special tools, like an angled brow brush, and a ton of patience and practice.
But it’s all worth it. “When paired with a thin brush, you can literally mimic the look of hair with hair-like flicks and strokes,” says Healy. His biggest tip? Start with a small amount of product and then build from there.
Below, our list of the best eyebrow pomades for your best-looking brows yet.
Best Budget: NYX Professional Makeup Tame & Frame Pomade
Don’t let the price tag fool you. This budget-friendly pomade packs as much power as it’s pricier counterparts. With a super-pigmented cream formula, this pomade is meant to be applied little by little until you get your desired look. Reviewers highly recommend coupling this with an angled brow brush for a defined finish.
Best Waterproof: Benefit Cosmetics ka-BROW! Cream-Gel Eyebrow Color
Aside from the cream-gel formula, one of the best things about this product is that the brush can be found in the lid—which makes them super convenient to pop into your bag or carry-on. Apply on-the-go or touch-up whenever you need to—reviewers rave that it’s that easy.
Best Long-Wear: Kat Von D 24-Hour Super Brow Long-Wear Pomade
A weightless formula that doesn’t budge—even in extreme weather? We’re here for it. Give your brows the shape you’ve always desired with this flexible pomade. Reviewers agree that the 24-hour promise truly delivers, even after a tough session at the gym.
Best Drugstore: Maybelline TattooStudio Brow Pomade
If full, sculpted brows are more your speed, this buildable cream formula is perfect for you. With a variety of shades, it’s simple to color match. Plus, it comes with a dual-ended tool that has an angled brush on one side and a spoolie on the other.
Best Matte: Joey Healy Brow Whip
Reviewers rave that this pomade is magic in a jar. To add a look of thickness, apply this velvety texture onto brows in small strokes, matching the direction of your natural brow hairs. “Avoid outlining your entire brow and then filling it in,” says Healy. This could result in an ultra-bold look that could skew clownish. The best part? The formula dries super matte for a modern, natural finish.
Best Spoolie Brush: Glossier Boy Brow
This spoolie wand takes the guesswork out of pomades. However, compared to other pomades, this product delivers more of a natural look for those that want that thick, yet tamed result. For groomed brows, simply swipe on the product in upward strokes.
Best for Blonde Hair: Tarte Big Ego Frameworker Brow Pomade
With ingredients like vitamin E and babassu, this pomade not only defines your brows, but nourishes, conditions, and stays put. Draw soft strokes in sparse areas to thicken the look of your brows. “Finish with a bit of highlight under the brow with a similar brush to clean up your look,” says Healy.
Best Splurge: Plume Nourish & Define Brow Pomade
This rich pomade not only thickens the look of brows but also helps to promote the growth of your brow hairs as well, thanks to actives from their Lash & Brow Enhancing serum. Reviewers report that it’s buildable, easy to apply, and a perfect color match.