Up Your Brow Game With These 12 Eyebrow Pomades

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Byrdie / Danie Drankwalter

Our obsession with eyebrows knows no bounds. In fact, we spend multiple hours a day looking, fluffing, filling, and setting our own—all in an attempt to hit Cara Delevigne's arch-angle status. But of course, not all of us are genetically blessed with the same fullness, so that’s where brow products come in.

Eyebrow pomades especially are excellent when it comes to creating shape, depth, and volume. According to makeup artist Melissa Hurkman, pomades are thick in viscosity, so they will make your brows appear fuller (in comparison to something like a brow gel). Hurkman explains that you can either opt for a tinted pomade to create tiny hair-like strokes or a clear pomade, which is intended to hold your brows in place. What you choose will be dependent on your brows and your desired makeup look, but either way, there’s a pomade product out there sure to change your brows (and quite possibly your life). 

Keep scrolling to shop for the best eyebrow pomades on the market.

Best Overall: Anastasia Beverly Hills Dipbrow Pomade

Anastasia Beverly Hills Dipbrow Pomade


What We Like
  • Natural-looking

  • Mimics hairlike texture

  • Waterproof

  • Long-lasting

What We Don't Like
  • Hard to remove

Who else recommends it? Elite Daily, Bustle, and StyleCraze all picked the Anastasia Beverly Hills Dipbrow Pomade.

What do buyers say? 27,900+ Ulta reviewers rated this product 4.7 stars or above.

This is the stuff of eyebrow legend, and we can understand why. It’s smudge-proof, long-wearing, comes in a range of colors, and strikes the perfect balance in terms of pigment, making it a great choice for makeup professionals and novices alike. The comprehensive shade range is unbeatable, too.

Finish: Textured, Matte | Shades: 11 | Size: 0.14 oz. | Cruelty-Free: Yes | Byrdie Clean: Yes

Best Budget: NYX Tame & Frame Brow Pomade

NYX Tame & Frame Tinted Brow Pomade


What We Like
  • Smooth look

  • Good pigmentation

  • Affordable

What We Don't Like
  • Wears off easily

This matte cream works just as hard as its pricier counterparts. Try using an angled brush to build it up, working in tiny strokes along the length of the brow. Because it’s waxy, it will give your brow some hold as well.

Finish: Matte | Shades: 5 | Size: 0.18 oz. | Cruelty-Free: Yes | Byrdie Clean: No

Best for Sparse Brows: Milani Cosmetics Stay Put Brow Color

Milani Stay Put Brow Color


What We Like
  • 16 hours of wear

  • Vegan

  • Has staying power

What We Don't Like
  • Can be a bit clumpy

Fake it ‘til you make it applies to many areas of life, but it rings especially true when it comes to brows. This pomade from Milani is excellent when it comes to turning a barely-there brow into something beautiful. Simply apply with the angled brush and comb through with a clean spoolie.

Finish: Natural | Shades: 8 | Size: 0.09 oz. | Cruelty-Free: Yes | Byrdie Clean: No

Best Spoolie Brush: Glossier Boy Brow

Glossier Boy Brow

Courtesy of Glossier

What We Like
  • Flexible hold

  • Moisturizing

  • Thickens the brows

What We Don't Like
  • Can be a bit sticky

Of course, it was Emily Weiss who thought to take thicker pomades and repurpose them into a tube-and-spoolie format. The result was Boy Brow, and it’s the gold standard when it comes to creating a full, natural, cool-girl brow look. Simply drag the tinted gel through your eyebrows, lifting them and allowing them to set.

Finish: Matte | Shades: 5 | Size: 0.11 oz. | Cruelty-Free: Yes | Byrdie Clean: No

Glossier Boy Brow

Byrdie / Bianca Lambert

Best Packaging: Benefit Cosmetics Ka-BROW! Eyebrow Gel Color

Benefit Cosmetics ka-BROW! Cream-Gel Eyebrow Color with Brush

 Courtesy of Sephora

What We Like
  • Buildable

  • Rich color

  • Built-in hard-angled brush

What We Don't Like
  • Small size given its price

If the gel-cream formula of this product doesn’t win you over, the packaging will. It comes equipped with a tiny, dense angled brush that’s just the right size for painting in hair-like strokes. If you’re new to pomades, this is a nice place to start.

Finish: Matte | Shades: 1 | Size: 0.05 oz. | Cruelty-Free: No | Byrdie Clean: No

Best for Statement Brows: KVD Vegan Beauty Super Pomade Vegan Eyeliner

KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment
What We Like
  • Many shades to choose from

  • Creamy

  • Instantly bold pigment payoff

What We Don't Like
  • Dries quickly

Leave it to Kat Von D to give us brow pomade in red, green, and purple colorways. The waterproof formula works equally as well on lids and as a liner, making it a great multipurpose product for a stack of makeup looks. And for the minimalists, there are your regular taupes, blondes, ambers, and deep brown shades as well.

Finish: Textured | Shades: 16 | Size: 0.18 oz. | Cruelty-Free: Yes | Byrdie Clean: No

Best for Natural Hold: Patrick Ta Major Brow Shaping Wax

Patrick Ta Major Brow Shaping Wax
What We Like
  • Rich in peptides

  • Conditioning

  • Protective

What We Don't Like
  • Leaves residue

Looking to fluff and tint the brows but not fill them in? This shaping wax from Partick Ta is seriously good stuff. Simply wet the product with a little setting mist before going in with the spoolie and combing through, lifting the brows up and out. Not only will you get a feathered finish, but some nourishment by way of glycerin, olive oil, and peptides.

Finish: Natural | Shades: 2 | Size: 0.17 oz. | Cruelty-Free: Yes | Byrdie Clean: Yes

Best for Oily Skin: Tarte Cosmetics Frameworker Brow Pomade

Tarte Big Ego Frameworker Brow Pomade

 Courtesy of Sephora

What We Like
  • Glides on

  • 24-hour wear

  • Minimizes oil

What We Don't Like
  • Not completely true-to-color

This pomade from Tarte contains Amazonian clay, making it an ideal choice for oily skin types that find their brows seems to disappear after lunch. It’s waterproof, comes in eight versatile shades, and really grips the skin.

Finish: Natural | Shades: 8 | Size: 0.14 oz. | Cruelty-Free: Yes | Byrdie Clean: Yes

Best for Fair Brows: Billion Dollar Brows Brow Butter Pomade

Billion Dollar Brows Brow Butter Pomade
What We Like
  • Vegan

  • Smooth and buttery

  • Brows don't look penciled in

What We Don't Like
  • A bit sticky to some

This stuff comes in two versatile shades—Blonde and Taupe—making it an ideal pick for fair skin types or those with light brows. It’s emollient and creamy, so it applies easily, and because it’s not rich in pigment, your brows won’t ever look penciled in.

Finish: Natural | Shades: 2 | Size: 0.15 oz. | Cruelty-Free: Yes | Byrdie Clean: Unknown

Best Shade Range: Morphe Brow Creme

Morphe Brow Creme
What We Like
  • Super blendable

  • Silky feel

  • Buildable

What We Don't Like
  • Has a gray undertone to some

This affordable pomade is a really great all-rounder. The consistency is silky but pigmented, so you can build up as soft or strong a brow as you wish. But the real selling point is the shade range. There are 10 hues in total that cover every brow shade and skin tone under the sun. And to keep things simple, each shade is marked as a cool, neutral, or warm undertone.

Finish: Matte | Shades: 10 | Size: 0.12 oz. | Cruelty-Free: No | Byrdie Clean: Yes

Best for Dark Brows: e.l.f. Cosmetics Lock on Liner and Brow Cream

e.l.f. Cosmetics Lock on Liner and Brow Cream
What We Like
  • Multi-functional

  • Easy-match shades

  • Waterproof

What We Don't Like
  • Hard to apply

Cheap and cheerful e.l.f Cosmetics always get it right, this creamy brow pomade included. It’s quite malleable, so it is ace when it comes to a softer, more natural look. In fact, it even works on the eyelids for a uniform, polished finish. Available in three shades, this one is geared towards medium to deeper brows.

Finish: Matte | Shades: 3 | Size: 0.19 oz. | Cruelty-Free: Yes | Byrdie Clean: Yes

Best for Microbladed Brows: MAC Fluidline Brow Gel Creme

MAC Cosmetics Fluidline Brow Gel Creme
What We Like
  • Dermatologist-tested

  • Bold color

  • Long-wearing

What We Don't Like
  • Very watery to some

This waterproof gel seems to dry down and grip the skin as opposed to actual hair, so it’s a really useful option for thin or tattooed/microbladed eyebrows. Like all MAC products, it packs in the pigment, so you only need a tiny bit to get a full, defined-but-natural finish. And the shades are all really cool in tone, so you won’t get that warm-ish fade out.

Finish: Matte | Shades: 5 | Size: 0.1 oz. | Cruelty-Free: No | Byrdie Clean: Yes

Final Verdict

Given our obsession with brows, choosing a favorite here was no mean feat, but we’d be lying if we said we weren’t completely infatuated with the legend that is Anastasia Beverly Hills. Her Dip Brow Pomade (view at Ulta) is second to none and works across all skin types, makeup aesthetics, and brow hues. But after ABH comes Glossier's Boy Brow because it's foolproof, followed closely by Benefit's Ka-BROW! Eyebrow Gel Color (view at QVC) because it’s natural and difficult to stuff up!

What to Look for When Buying an Eyebrow Pomade

Shade Range

This is a big one, as the wrong shade will look unnatural (and nobody wants that). Hurkman’s advice is to go one shade lighter than your actual brow hair color: “This will keep the appearance of your brows soft and not too heavy or bulky.” She notes that picking a slightly lighter shade is also beneficial for getting used to using the product. 

A Brow Routine

Are you a one-and-done pomade kinda’ person, or should you be looking to create more of a brow routine? Hurkman loves the idea of a tinted option for shape, definition, and filling in any gaps, and a clear for fluffing them up. If you’re after a little bit of both, definitely try out a combo of the two. 


While not a major factor, consider your skin type and look out for ingredients that might align. Glycerin, oils, and butters do well on really dry skin types, whereas clays are great for mopping up excess shine around the brow area. 

How We Researched & Tested

To compile this list, our team of editors and contributors spent hours researching the best products on the market in this category, evaluating their key features—like ingredients, shade range, or design—in addition to reviews from customers and other trusted sources. Our team also incorporated their own personal experiences testing products in their own lives. We then used these insights from our research and testing to assign a star rating from one to five (five being the best; one being the worst) to certain products on the list.

Why Trust Byrdie?

Saying that Emily Algar is heavily invested in her eyebrows would be a massive understatement. She has also checked in with makeup artist (and soap brow guru) Melissa Hurkman to chat us through all things eyebrow pomade, from shades to application tips. 

Meet the Expert

Melissa Hurkman is a makeup artist that works in LA, Chicago, and New York. Plus, she's a soap brow guru.

According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find any eyebrow pomades from a Black-owned and/or Black-founded business. If you know of one we should consider, please email us at contact@byrdie.com and we will evaluate the product ASAP.

Article Sources
Byrdie takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial guidelines to learn more about how we keep our content accurate, reliable and trustworthy.
  1. Define & shape your eyebrows with these pomades that last all day long. Elite Daily. https://www.elitedaily.com/p/the-4-best-eyebrow-pomades-58991788

  2. These brow pomades are so much easier to work with than pencils & powders. Bustle. https://www.bustle.com/style/best-brow-pomades

  3. 11 best eyebrow pomades that will give you the best-looking brows. StyleCraze. https://www.stylecraze.com/articles/best-eyebrow-pomades

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