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Science tells us our brows are the most important part of our faces. Beauty experts tell us that they're also the most challenging feature to get right. Oh, good. And while the array of products on the market solely for taming and perfecting our arches is certainly incredible, it really doesn't do much to alleviate the pressure.
Just discerning between the different kinds of eyebrow tools—no less figuring out what you're supposed to be using—is extremely overwhelming. We've got pencils, markers, powders, gels, tinted gels, pomades, waxes, brushes, combs, scissors, gardening shears… Kidding about that last one, but you catch my drift. So we thought it was high time to find the top products, once and for all.
Whether your arches are thick, sparse, light, dark, or anything in between, keep reading for the best brow grooming products and eyebrow fillers out there.
Best Overall: Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel
Benefit Cosmetics' Gimme Brow+ Volumizing Eyebrow Gel is a star. The tinted gel is made of tiny microfibers that cling to your eyebrow hairs and skin, giving the look of fullness while defining them. The tapered brush brings on major volume and its tiny size makes it easy to apply the gel exactly where you want it. In addition to faking fullness, it can also tame unruly brows. The formula is buildable so you can get the look you want, plus it’s water-resistant and long-wearing so it can last and last.
Best Budget: Revlon Brow Fantasy Pencil & Gel
Getting bold, beautiful brows doesn’t have to cost much at all. This gem from drugstore favorite Revlon works as well as its prestige peers. Use the pencil on one side to color in, define, and shape brows, then use the tinted gel on the spoolie end to set the look all day long. The duo is everything you need for great, groomed brows that are a cinch to perfect.
Best Multi-Use: Anastasia Beverly Hills Brow Definer
Anastasia Beverly Hills' Brow Definer is not your average brow pencil. A true triple threat, the retractable pencil has a special triangular tip that can be used in three different ways: The sharpest point makes a super fine line, the backside creates a medium line, and the side makes a thick line. The versatile shape means you can get the exact look you want with minimal effort—just one stroke delivers loads of color, and the spoolie is sized just right to groom brows into place. Available in 10 shades, there’s a hue for everyone.
Best Pomade: Glossier Boy Brow
Pomades are slightly different from gels in that they don't lock hairs in quite as firmly, but instead emphasize texture and definition as well as offer some hold. They help thick, dark brows look particularly striking without the help of other products, but they can also amp up lighter arches as well. (And tinted formulas like Glossier's Boy Brow take it a step further.)
Interested in learning more about this product? Check out our Boy Brow review.
Best Pencil: Dior Diorshow Brow Styler Ultra-Fine Precision Brow Pencil
You can use all kinds of products to fill your brows with color, but few offer the hair-like precision of a pencil, no matter what kind of arches you naturally have. This one is inspired by the energy backstage at Dior runway shows (where it is undoubtedly used) and can quickly and efficiently shape, fill, and define brows. Whether you're looking for a natural look or one that's more bold and eye-catching, this retractable brow pencil can make it happen.
Best Gel: Anastasia Clear Brow Gel
This brow gel isn't tinted but rather clear, working to comb existing brows into the shape of your choice. It delivers hold and definition (similar to a hairspray), making sure unruly brows stay in place all day. It's a must-have for those with thick brows, since it helps tame and lock hairs into place for a simple, groomed look. That being said, it can also be used as a final touch to lock in other products—and if you go the tinted route, it's just another wash of color and definition to existing hairs.
Want to take a look at some other options? We rounded up the best brow gels on the market.
Best Powder: Urban Decay Brow Box
Beefing up thin brows or filling in a bald patch can be tough when you want natural-looking results. Luckily, the Urban Decay Brow Box contains everything you could possibly need for perfect brows in one chic, compact kit that can be tossed in your purse.
Each box includes two silky shades of brow powder that can be mixed and matched to find your hue, a perfecting/setting wax to keep your brows in place, superb mini metal tweezers that can grab onto the smallest hairs, a mini angled brow brush, a mini spoolie, and two mirrors (one of which is magnifying). If you’re working with extremely sparse brows, use the pliable—but never sticky—wax first (it's packed with aloe, beeswax, and coconut to nourish) to shape brows and see where color is needed, then apply the powder to fake a full look.
Best Waterproof: Stila All Day Waterproof Brow Color
True to its name, this brow filler has impressive staying power. What makes it unique is its marker-esque brush tip—it’s essentially liquid eyeliner for your brows. The felt tip makes it easy to draw on faux fine hairs that won’t smudge, thanks to the waterproof formula. The applicator is especially great for sparse brows that need a little extra help.
Best for Light Hair: L'Oréal Brow Stylist Definer in Blonde
With this crazy-precise brow pencil from L'Oréal, blondes really can have more fun. Use the crayon tip to fill in uneven spots with a light stroke for a natural look, then use the spoolie on the other side to blend and comb into place. The pencil beautifully melts into the skin to define your arches, and the blonde shade makes the look seamless.
Best for Dark Hair: Maybelline Brow Precise Micro Eyebrow Pencil
No matter where you fall on the brunette spectrum, there’s a shade for you in this eye pencil, with options like Deep Brown, Soft Brown, Medium Brown, and Black Brown. Micro indeed, the mechanical eyebrow pencil is as skinny as it gets, with a 1.5mm tip, making it the perfect size to draw in tiny hairs and naturally fake fuller brows. The other side has a spoolie to blend and set brows in place.
Still can't find what you're looking for? Our roundup of the best brow products can help.