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Most of us were not blessed with the naturally big, bold, beautiful brows of Cara Delevingne or Lily Collins. Luckily, there are plenty of eyebrow products that can help us fake the on-trend look. Whether you have sparse brows from overplucking back in the day or your genes are at fault, unruly caterpillars that need to be tamed or something in between, there is a brow product out there for you.
Even if you prefer minimalist makeup, having “done” brows will elevate your look, even on the most basic jeans and tee days. The trick is finding the right formula for you, which include pencils, powders, pens, waxes, and gels, to name a few. Many come in a range of shades, so our blonde and redhead friends won’t be left out. Ready to have brows that are on fleek? These are the best brow grooming products and eyebrow fillers out there.
Best Overall: Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel
When it comes to brows, no one beats Benefit Cosmetics, and the Gimme Brow+ Volumizing Eyebrow Gel is their star. The tinted gel is made of tiny microfibers that cling to your eyebrow hairs and skin, giving the look of fullness while defining them. The tapered brush brings on major volume and its tiny size makes it easy to apply the gel exactly where you want it. In addition to faking fullness, it can also tame unruly brows. The formula is buildable so you can get the look you want, plus it’s water-resistant and long-wearing to last.
Best Budget: Revlon Brow Fantasy Pencil & Gel
Getting bold, beautiful brows doesn’t have to cost much at all. This gem from drugstore favorite Revlon works as well as its prestige peers. Use the pencil on one side to color in, define, and shape brows, then use the tinted gel on the spoolie on the other side to set the look all day long. The duo is everything you need for great, groomed brows that are a cinch to perfect. The Revlon Brow Fantasy Pencil & Gel comes in four natural shades.
Best Splurge: Anastasia Beverly Hills Brow Definer
Anastasia Beverly Hills is another brand that has brows on lockdown. The Brow Definer is not your average brow pencil. A true triple threat, the retractable pencil has a special triangular tip that can be used three different ways: The sharpest point makes a super fine line, the back side creates a medium line, and the side makes a thick line. The versatile shape means you can get the exact look you want with minimal effort—just one stroke delivers loads of color, and the spoolie is sized just right to groom brows into place. Available in 10 shades, there’s a hue for everyone.
Best for Sparse Eyebrows: Urban Decay Brow Box
Beefing up thin brows or filling in a bald patch can be tough when you want natural-looking results. Luckily, the Urban Decay Brow Box contains everything you could possibly need for perfect brows in one chic, compact kit that can be tossed in your purse. Each box includes two silky shades of brow powder that can be mixed and matched to find your hue, a perfecting/setting wax to keep your brows in place, superb mini metal tweezers that can grab onto the smallest hairs, a mini angled brow brush, a mini spoolie, and two mirrors (one of which is magnifying). If you’re working with extremely sparse brows, use the pliable—but never sticky—wax first (it's packed with aloe, beeswax, and coconut to nourish) to shape brows and see where color is needed, then apply the powder to fake a full look. We promise the results will look au naturel.
Best for Blondes: L'Oréal Paris Makeup Brow Stylist Definer in Blonde
With this crazy-precise brow pencil from L'Oréal Paris, blondes really can have more fun. Use the crayon tip to fill in uneven spots with a light stroke for a natural look, then use the spoolie on the other side to blend and comb into place. The pencil beautifully melts into skin to define your arches, and the blonde shade makes the look seamless.
Best for Dark Hair: Maybelline Brow Precise Micro Eyebrow Pencil
No matter where you fall on the brunette spectrum, there’s a shade for you in this eye pencil, with options like Deep Brown, Soft Brown, Medium Brown, and Black Brown. Micro indeed, the mechanical eyebrow pencil is as skinny as it gets, with a 1.5mm tip, making it the perfect size to draw in tiny hairs and naturally fake fuller brows. The other side has a spoolie to blend and set brows in place.
Best Waterproof: Stila All Day Waterproof Brow Color
True to its name, this brow filler has impressive staying power. What makes it unique is its marker-esque brush tip—it’s essentially liquid eyeliner for your brows. The felt tip makes it easy to draw on faux fine hairs that won’t smudge, thanks to the waterproof formula. The applicator is especially great for sparse brows that need a little extra help. The Stila All Day Waterproof Brow Color comes in six shades, including great options for blondes and redheads.
Our writers spent 4 hours researching the most popular eyebrow fillers on the market. Before making their final recommendations, they considered 35 different fillers overall, screened options from 25 different brands and manufacturers, read over 30 user reviews (both positive and negative) and tested 15 fillers themselves. All of this research adds up to recommendations you can trust.