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If you’re anything like us, you are always itching to try new products—especially from other parts of the world. And it's no secret Europe has some amazing options. France's reputation precedes it, of course, with tons of offerings recommended and revered far and wide across the internet. But, many other countries in Europe provide an array of notable skincare as well. Mixing age-old, traditional ingredients with ground-breaking ones, European skincare has something for everyone.
From anti-aging to sun care products, these are the brands and products that should be added in your beauty collection. They've amassed international followings and loyal customers—all the while harnessing the power of the ingredients found in their country of origin.
Keep scrolling for all the deets.
Germany: Augustinus Bader
The brand: Dr. Augustinus Bader is a German doctor who has managed to create a new hydrating cream that isn’t your typical moisturizer. The formula contains antioxidants, amino acids, vitamins, and shea butter (and a few other heavy-hitters). It promises to transform your skin texture in 27 days and they suggest cleansing and applying just the cream (and nothing else) day and night. Dr. Bader discovered the healing properties on burns and skin renewal and put together 40 different ingredients, naming it ‘Trigger Factor Complex’ or TFC-8, the key focus of his brand.
The hero product: The brand has only two products, The Cream, and The Rich Cream. They both contain the same ingredients of shea butter, squalane, and his signature TFC-8, in different concentrations. If you’ve been in the sun, you’re likely to benefit from the thicker version, and the original is best for combination skin.
The brand: Influencer Negin Mirsalehi created her products using honey and propolis produced by her family’s bees in the outskirts of Amsterdam. Beekeeping has been in Mirsalehi’s family for six generations, so they really know all about the healing and soothing properties of honey.
The hero product: The first product Gisou came out with is still their most popular—the hair oil. This product was inspired by a homemade recipe Negin’s mother has been making for years, using the honey from the family bees years before Gisou was launched. It can be used on dry ends, wet lengths, as an add-on to your favorite hair mask, or even as an overnight treatment for extra hydration. Honey is a natural humectant, meaning it retains moisture.
The brand: At the forefront of beauty technology, this innovative Swedish company helps you simplify your skincare routine with their cleansing brushes, as well as toothbrushes for the whole family. The silicone is super hygienic and can be used with any cleanser while removing grime, pollution, and makeup from your face.
The hero product: Their cleansing brush, Luna, is the perfect pairing for your daily cleansing sesh, morning or night. The silicone bristles are super kind to the skin, and the newly launched version (Luna 3) also includes new facial massage settings. There are three massage programs available ranging from eye, neck, and contour. The new bristles are longer and softer than before, to deliver a deeper and gentler cleanse.
The brand: This Finnish skincare brand is all about enhancing your natural skin with ingredients found in the Arctic landscape. They use pure Arctic spring water and harvest berries, birch sap, plants, and seeds to add glow to your skin.
The hero product: Gentle and respectful of the skin barrier and epidermis, this mask has a unique lightweight gel consistency that’s a dream to apply. The Arctic spring water paired with birch sap delivers minerals and hydration to your skin for 24 hours. Pro tip: Put it in the fridge overnight before using to make it even more refreshing. It can also be left on overnight as a hydrating mask.
The brand: Science-backed skincare has been synonymous with Swiss brands for years. The creation of luxury haircare range Kerluxe follows the same idea, with a collection inspired by skincare-type products for your hair. The range is split up in different categories according to your needs—with a shampoo, conditioner, mask, and treatment in each. They believe a four-step routine should be followed on wash days to promote healthy hair and a healthy scalp.
The hero product: If you’ve got damaged hair (let’s be honest, who doesn’t), Kerluxe's Leave-In Treatment is a must-try. Dry and color-treated hair will particularly benefit from their product, which contains a mix of hyaluronic acid, phytoceramides from sunflower, and marine collagen. Apply from roots to ends and dry as normal for a more hydrated hair and scalp.
Italy: Santa Maria Novella
The brand: Santa Maria Novella has a wide offering of face, body, and even pet products. The brand’s messaging and packaging has remained the same since its founding in 1200 as a traditional pharmacy in Florence. Now they have shops all over the world including New York, London, Australia, and Korea.
The hero product: The range is huge and even includes special water to aid in digestion, but their rose water is most popular (and versatile). Our favorite? Use it as a toner, post-cleanse, to calm and rebalance your skin. Plus, it smells divine. Pro tip: If you're into clay powder masks, mix in this rose water instead of regular tap—it will amp up hydration and deeply nourish your skin.
United Kingdom: Emma Hardie
The brand: Founded by facialist to the stars Emma Hardie, her namesake brand takes a holistic approach to skincare with anti-aging and healing products. According to Hardie, the product line is a natural continuation of the work she does with her clients.
The hero product: Moringa Cleansing Balm is a cult favorite. It is our go-to balm, as it makes cleansing effortless and enjoyable. Use a small amount on dry skin, massage it in until the balm turns to an oil, and remove it with the double-sided muslin cloth that’s included with the balm. Work in short motions upwards to lift your face while cleansing.
Austria: Susanne Kaufmann
The brand: Susanne Kaufmann creates products for face, bath, and body to enhance both your skin and soul. Kaufmann started making her own products after experiencing the potency of natural ingredients while growing up in the Bregenz Forest Mountains in Austria. She uses rich oils and active plant ingredients like sage and St. John’s Wort to make the experience pleasurable and the formulations effective.
The hero product: The bath oil is probably the easiest way to experience the wonderful Susanne Kaufmann range. It's both uplifting and calming at the same time, as lavender and ylang-ylang are combined to soothe your body and mind—and leave your skin incredibly soft and nourished.
Spain: Natura Bissé
The brand: Founded by Ricardo Fisas in 1979, Natura Bissé is a luxury brand from Barcelona (and it remains a family business to this day). It began with just five products for five different skin concerns, and, today, Natura Bissé is available in 35 countries.
Their hero product: To celebrate their 40th anniversary, the brand has come out with the Icons Collection to showcase their most popular products. A massive favorite, Diamond Glyco Extreme Peel, is an incredibly powerful at-home acid treatment that works to remove dead skin cells and firm your skin.
The brand: The brand was founded by Stephen and Margaret de Heinrich de Omorovicza and was inspired by the 19th-century Rácz spa. The mineral-rich healing bath waters paired with some modern science and technology makes for super lovely products that work.
The hero product? Neroli and rose sound like a perfect combination, right? This was the first recorded perfume combination created for Queen Elizabeth of Hungary in the 14th century—hence the name of this cult favorite. Their mist isn’t just any spray water, as the apple pectin will give long-lasting hydration, and sage helps to purify.
The brand: Collosol has many dedicated followers. Karl Lagerfeld reportedly used a whole bottle in his bath every night for silky-soft skin. Apart from a bath soak, it can be used as a makeup remover, cleanser, and body milk. Eau de Lait was created in the 1950s by a French pharmacist as a gentle makeup remover (the others at the time were far too harsh for safe daily use).
The hero product: The unique texture of Eau de Lait means the half-milk, half-water hybrid is gentle enough to cleanse your skin from head to toe (and its no-rinse formula means it’s perfect for on-the-go use).
The brand: Don’t be misled by the basic appearance and simple packaging of Frezyderm—it works. The brand, which was founded in 1986, started with just four holistic creams. The intention was to bridge the gap between traditional pharmaceutical and luxury skincare products.
The hero product: Greece has year-round sunshine, so the sunscreens by Frezyderm are a must. This transparent velvet textured broad-spectrum SPF won't leave a white cast and absorbs into your skin in seconds—with a matte finish. Plus, it regulates sebum production.
Denmark: Rudolph Care
The brand: This Cosmos-certified skincare brand is powered by açai berry, one of the most popular (and powerful) antioxidants and superfoods. In fact, Andrea Elisabeth Rudolph was the first to include açai in beauty products when she launched her brand in 2009.
The hero product: The anti-aging facial oil will give your skin the ultimate glow and keep it hydrated all day long. Use between a half and a full pump, day and night, and rest assured it doesn’t feel greasy on the skin. The açai will keep your skin smooth and tackle dark spots and hyperpigmentation.