Original Illustration by Kimmie Perl
Ask almost any beauty editor what product you should be using, and the answer is often a serum. These magical little potions of skin-benefitting ingredients are applied after cleansing but before moisturizing. Serums are skincare powerhouses because they are made up of smaller molecules that can more easily penetrate the skin's barrier, thus resulting in a more potent and effective product for when your skin needs a boost. But since they're so concentrated and potent, the price tag is often pretty high. What's a girl on a budget to do?
Enter our friends over at Rank & Style. They've compiled a very comprehensive list of the best drugstore serums money can buy. The best part is that they're all under $35, so your skin and your wallet will thank you. Keep reading to find out what the top choice is!
This countdown begins with one of the most trusted drugstore brands out there: L'Oréal Paris. With eight essential oils, this serum is lightweight and hydrating—plus a great value. "You’ll only need four or five drops each day, and it can be applied five different ways," explains Rank & Style.
At just $16, this serum promises firmer and more radiant skin in just a month, plus dissipation of crow's feet within two months. This is the serum that keeps on giving.
Five days is all it takes for this serum to start working its magic. With the ability to combat a loss of skin elasticity and fine lines, it's no wonder that this serum takes the third place spot on Rank & Style's list.
Rank & Style reports that over 80% of women who tried this serum said that it gave them best anti-aging results they've ever had. Even though this is the most expensive product on the list, stats like that make it seem well worth it. No7 even has a corresponding body serum that will deliver the same effects from the neck down.
Here it is—the best of the best. This serum (another from Olay) can penetrate 10 layers deep into the skin in order to deliver powerful results that are visible in as little as four weeks. We especially like that it works particularly well under moisturizer, so skin will be completely revitalized in no time.