These Drugstore Mascaras Give Expensive Picks a Run For Their Money

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We’re huge believers that some of the best beauty things in life don’t have to cost you an entire month’s rent. And because mascara is such a personal product—there really isn’t one size fits all—we like to lay out all the options that are both effective and economical (#frugalbeauty). Short, stubby lashes require different wands and formulas than long, thin ones do, and even though the drugstore provides plenty of options to get you to falsie status, there’s the whole “no trying” part that makes it harder to select the right one for you.

To help you make the right decision, we shared some of the best drugstore mascaras on the market. Keep scrolling to find your mascara match.

Best Overall: L’Oréal Voluminous Lash Paradise Washable Mascara

This L’Oreal mascara is considered the holy grail of mascaras by makeup artists and editors alike. As its name suggests, it delivers voluminous lashes thanks to a fiber wand that grabs and dispenses a lot of product to the lash. This formula does come in a waterproof version, but this one stays on so well that there’s barely a difference between the two.

Best for Drama: Essence Lash Princess False Lash Effect Mascara

Plenty of mascaras claim to leave you with falsie-like lashes, but this Essence mascara actually lives up to that promise. The formula sweeps on to lashes and creates volume and length. It also manages to keep lashes curled throughout the day. The wand-like applicator is easy to maneuver into inner corners and can even reach bottom lashes with ease.

One reviewer said that after trying this Essence Lash Princess mascara, she'll never buy higher-priced mascaras ever again. Sold.

Best Waterproof: Maybelline Great Lash Mascara

This pink-and-green classic from Maybelline is your basic standby waterproof mascara. The neon packaging hasn’t changed, and neither has its old-school mascara wand. The formula can help lashes to appear more curly, even without an eyelash curler.

Perhaps this mascara's greatest strength is its imperviousness to weather conditions and tears alike. The Great Lash mascara stays on through rain, humidity, sweat, an entire day at the beach, and even a crying session. If you use eye drops regularly, this mascara will stay on through that, too. The slim wand works for both upper and lower lashes and layers well with other mascara formulas.

Best for Short Lashes: Maybelline Lash Discovery Waterproof Mascara

This mascara boasts an exclusive mini brush that makes it easy to coat tiny lashes on top, bottom, and in the hard-to-reach inner corners. It's also waterproof, hypoallergenic, and promises not to clump or glob onto your lashes.

Best for Length: L’Oreal Telescopic Original Lengthening Mascara

This pick works best for those who want longer, natural-looking lashes. It features a skinny wand that extends and darkens your lashes, helping to brush out lashes evenly. Some reviewers said it even helped keep their eyelashes curled, and didn’t transfer to their under eyes, a problem with many mascaras.

Best for Thin Lashes: Almay One Coat Get Up & Grow Extreme Length Mascara

almay extreme length mascara

Courtesy of Walmart

As you age, your eyelashes can become sparse, thin out, and overall, not look as lush as they once were. That being said, you may want to swap your regular old tube for a version that does more than add color and temporary volume to your fringe. That’s where this mascara from Almay comes in. The anti-breakage, vitamin-infused formula combined with super soft bristle brush work together to coat lashes in a nourishing formula.

The strengthening yet shiny formula defends against damage, so you don’t have to worry about losing lashes when removing or applying the mascara, and your lashes become visibly longer and stronger over time.

Best for Sensitive Eyes: Neutrogena Healthy Lengths Mascara

Mascaras tend to antagonize sensitive eyes, but if you can’t give them up, this mascara from Neutrogena is your best bet. The Healthy Lengths mascara contains lash conditioning ingredients that lengthen and define eyelashes for a natural, fuss-free look. You'll be left with a more soft, pretty fringe instead of dramatic lashes, but the mascara won’t irritate your eyes. The wand is small enough to apply the mascara exactly where you want it, whether it's your bottom lashes or inner corner lashes, without getting mascara everywhere.

Best Tubing: No7 Stay Perfect Mascara

No7 Mascara Stay Perfect Waterproof Long Wear Tubular

Courtesy of Target

For a mascara that separates lashes without clumps or flakes, reviewers love this tubing mascara. Tube mascaras work to define lashes by wrapping the mascara formula around each individual lash for ultimate coverage.

This formula is labeled as water-resistant, but multiple reviewers said it lasted just as long as other waterproof mascaras. The mascara does dry quickly but is easy to remove. With warm water and/or micellar water, it comes off without tugging at your lashes. One reviewer said the mascara wand also catches corner lashes, flaring them out for a cat-eye look.

Best for Volume: Maybelline The Falsies Push Up Drama Waterproof Mascara

When searching for a mascara that volumizes lashes it’s not always as easy as grabbing one that has volumizing claims on the packaging. Many formulas and brushes fall short when it comes to delivering that perfect dose of long-lasting thickness and volume that stays put from morning ‘til night.

Enter this mascara from Maybelline, which features innovative cup-shaped bristles that latch onto your lashes coating them in an inky black formula. The creamy, wet formula glides over lashes smoothly and evenly without clumping or flaking. Another plus is that you can layer this mascara to achieve your own desired level of volume without it turning messy or flaking off.

Best Smudge-Proof: CoverGirl Lash Blast Volume Mascara

CoverGirl Lash Blast Volume Mascara

People everywhere swear by this cult-classic volumizing option from CoverGirl, and for good reason: It adds volume without any clumpiness and makes thin lashes look thick and full. Plus, it never smudges or flakes—even on lower lashes.

Final Verdict

Mascara is such a personal product—there really isn’t one size fits all—so we like to lay out all the options that are both effective and economical (#frugalbeauty). L'Oreal Voluminous Lash Paradise Washable Mascara (see at Amazon) is loved by editors and makeup artists alike for delivering serious volume, thanks to a fiber wand that coats lashes. If you have short lashes, give Maybelline Lash Discovery Waterpoof Mascara a try (see at Amazon). It has an exclusive mini brush that makes reaching even the tiniest lashes a breeze. For smudge-proof mascara that lasts all day long, we recommend CoverGirl Lash Blast Volume Mascara (see at Ulta). This cult classic adds volume without clumping, and makes thin lashes look full.

According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find any drugstore mascaras from a Black-owned and/or Black-founded business. If you know of one we should consider, please email us at and we will evaluate the product ASAP. 

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