In an oversaturated landscape where the many shades of dark skin tones have only been accounted for in beauty world post-Fenty's arrival of 40 shades, the support of black-owned brands is critical. It can't be said enough how important is it shop brands made for us, by us. Oftentimes, formulations made without our input end up looking too chalky or ashy on dark skin tones. There's something to be said about products made by people of color, who understand what enhances our skin tones the best.
Kudos to these black-owned brands for fighting the fight and making it into mass drugstores worldwide. To receive the funding and support of drugstores is not easy, which is why the founder of the majority of black-owned beauty brands are considered independent business owners. Although this list isn't close to enough, below are the 15 best black-owned beauty brands you can find in your local drugstores made especially for dark skin tones. I rally for more in 2018 and beyond. Who's with me?
Give your skin a sun-kissed glow-up with this gold dust that'll shine especially bright on dark complexions.
The beauty of dark skin tones is that every color of the rainbow looks good on our lips, especially bright berry. This creamy matte delivers in the color category.
These foundation sticks are the hero product of the line because the shades are made especially for darker skin tones and can be used in multiple ways: all-over foundation, concealer, contour stick, the list goes on. Plus, they're packed with SPF to provide extra sun protection for melanin.
EveryHue Beauty has an impressive shade range of tinted moisturizers made for those who like formulas that feel like a second skin. Infused with nourishing vitamins, this will cloak your skin with just enough coverage, but it'll feel barely there.
This buttery pressed powder is a pot of glow. This champagne-colored hue will sit gorgeously against medium to dark skin tones.
Along with its gorgeous highlighter, the brand is known for the staying power of its liquid lipsticks. This maroon hue is such a mood.
If you're more into vibrant hues, try this cranberry red shade instead.
Meet my favorite matte shade from this female-run, vegan, cruelty-free brand. It's the most vibrant purple hue that seriously looks stunning in selfies.
The line also has a collection of metallic shades that look like they were made just for brown beauties. Imagine how glamorous this gold pearlescent hue will look on you.
Using intelligent technology to match a wide range of skin tones, this foundation is what you call inclusive. It has a powder-matte finish that'll feel so comfortable you'll forget it's there.
What's easier than applying eye shadow than with a crayon? In one quick glide this creamy formula will coat your lid with a bold dash of color.
To avoid that cakey feeling at all costs, swirl this velvety powder on your face for a no-makeup makeup look.
Foundation sticks are game-changing because you can repurpose them into concealers and contour sticks. Iman's award-winning formula will cover any blemish like magic.
Twelve shades for literally half the price? A steal. Thes neutral to deep tones are the ideal transitional day-to-night shades.
Highlight, correct, and conceal in one with this three-pot wonder that essentially does it all!
This is a good start but far more indie, black-run brands need to be occupying space on drugstore shelves. Head to your local drugstore to support these brands so we can rally for more in mass drugstores worldwide.