The One Drugstore Product Every Makeup Artist Buys

Updated 04/15/19
Best drugstore makeup: woman having makeup applied to her face
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Unsurprisingly, with access to the most gorgeous and famous faces on the planet, makeup artists know a thing or two about buying the right products. It’s natural to assume they only use the most expensive offerings on the market, but contrary to popular belief, even the most sought-after makeup artists always keep a few drugstore formulas on hand at all times, because it doesn’t have to be expensive to be effective.

With that in mind, we thought it necessary to make like a makeup artist and purchase the wallet-friendly brands they always keep in their kits. We tracked down a couple of our favourites and asked them for the lowdown on an inexpensive product haul. Astoundingly, every single one mentioned L’Oréal’s Voluminous Original Mascara (£8), citing its volume-building and thickening properties as absolutely magnificent. Keep scrolling to see some of the other drugstore products makeup artists recommend. 

Best drugstore makeup: L’Oréal Voluminous Original Mascara
L’Oréal Voluminous Original Mascara $8
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“I’m such a huge fan of this product. It does it all, everything from curl, volume, separation—the works! What I love most is the darkest shade is super pigmented and gives that look of false lashes, except they are all yours.” — Kira Nasrat, celebrity makeup artist and Violet Grey brand ambassador

Best drugstore makeup: Ardell False Lashes in Invisiband Lashes
Ardell Invisiband Lashes $4
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“The Demi Wispies might be my favourite go-to, but they make tons of options. These lashes look beautiful on the red carpet or for anyone wanting a little more lash in their daily life.” — Brittany Spyksma, celebrity makeup artist

Best drugstore makeup: Avène Thermal Spring Water
Avène Thermal Spring Water $7
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“It’s amazing for those who have eczema or skin irritations. It’s great to spray on throughout the day to freshen makeup, and it keeps skin hydrated. I love dampening my beauty blender with this and applying makeup.” — Kira Nasrat

Best drugstore makeup: Burt's Bees Tinted Lip Balm
Burt’s Bees Tinted Lip Balm $6
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“Burt’s Bees is great because you can get a hint of colour while keeping lips moisturised. It’s perfect for all year but especially summertime.” — Kira Nasrat

Best drugstore makeup: Maybelline Eye Studio Color Tattoo 24HR Cream Gel Shadow
Maybelline Eye Studio Color Tattoo 24HR Cream Gel Shadow $5
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“This shadow can be used as a base, neutral tone or as a nice pop of colour. It blends well with other products and doesn’t crease or fade. My favourite colour is Bad to the Bronze. This is a must-have in my kit as well as my own makeup bag!” — Brittany Spyksma

Best drugstore makeup: Klorane Make-Up Remover Biodegradable Wipes With Soothing Cornflower
Klorane Make-Up Remover Biodegradable Wipes $8
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“Klorane makeup wipes are essentials in my kit. It removes makeup gently, doesn’t leave anything behind and also doesn’t have a strong scent. You don’t need any water—just a wipe! The cornflower is super soothing so skin doesn’t get irritated.” — Kira Nasrat

Best drugstore makeup: L'Oréal Infallible Gel Lacquer Liner 24 Hour
L'Oréal Infallible Gel Lacquer Liner 24 Hour $7
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“This is always in my kit! For those who want a lacquered finish, L’Oréal gel liners are the way to go. You can use these to create a smoky effect by defusing it close to the lash line. Plus, the staying power is great—it doesn’t crease or migrate all over the eye area.” — Kira Nasrat

Want more? Check out our guide to the best drugstore foundations.

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