The Secret to Longer-Lasting Lipstick Has Been Hiding at the Drugstore

Updated 05/04/19
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When it comes to lipstick, we would spend just about anything on a product if it meant fewer touchups and more color. Lucky for us, we don’t have to break the bank; the best drugstore lip primers are both affordable and effective.

If you’re a lover of a classic red lip, or any statement lip for that matter, lip primer should become your new best friend. Curious about what lip primer actually does? Much like the primer we use (or forget to use) before smearing on our foundation, lip primer creates a smooth canvas for flawless coverage. And if chosen correctly, lip primer has the ability to nourish lips, prevent feathering, provide long-lasting lip color, and add dimension to your shade of choice. Brighter lips and fewer touchups? Count us in.

So whether you’re a lipstick aficionado or someone who dabbles in the art of a statement lip, we’ve compiled the best drugstore lip primers because everybody deserves a bright, bold, beautiful lip. Keep reading for our favorites.

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Nyx Lip Primer $7
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Unlike other primers that tend to be drying, this primer preps lips for long-lasting, enhanced lip color while also moisturizing chapped lips. At least, so says Target reviewer Jay17, who wrote, "I love wearing this under all of my lipsticks especially matte ones or just liners, it keeps them from being dry."

best-drugstore-lip-primers
Gabriel Cosmetics Lip Primer $15
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While a bit more expensive than other drugstore lip primers, this creamy matte primer keeps lipstick in place, preventing both feathering and fading. And according to Target reviewer MaddensQueen, it makes "lipstick last all day."

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E.l.f. Studio Lip Primer and Plumper $3
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If you like a little plump in your pout, try E.l.f.'s dual lip primer, which creates a base for smudge-proof lipstick while also plumping the lips thanks to cinnamon, a natural lip plumper. While the lip plumper may "tingle," Target reviewer, m8kupfix says, "the primer works awesome as a lip base."

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Rimmel Lasting Finish by Kate Lip Conditioning Balm $6
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According to Ulta reviewer Elizabeth, Rimmel's lip conditioner can be used alone or under lipstick, as it leaves lips "soft, smooth and feeling conditioned." The perfect primer for a drying matte lippie, no?

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Aquaphor Healing Ointment Tube $3
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While not technically a primer, Aquaphor is a multipurpose product that I personally use to prime my lips before applying lipstick. Simply dab a thin layer of the ointment onto the lip area, let soak in for a few minutes, and by the time you are ready to apply your lipstick, you'll have a smooth, moisturized pout.

HD Picture Perfect Lip Primer
Cargo HD Picture Perfect Lip Primer $19
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To avoid having to reapply your lipstick over and over again, glide this moisturizing formula over them first. It comfortably clings on to your lips, which essentially creates a magnetic-like shield on top to keep your product in place for extended wear. It also contains peptides to amp up its pumping powers.

Irene Gari Anti-Feathering Lip Base $6
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Prevent your lipstick from bleeding outside the lines with this hydrating formula made to stop feathering. 

Covergirl Outlast Longwear Lipstick 500 Clear Coat $4
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This translucent top coat can be worn alone or paired with lipstick for added moisture. For those with especially dry lips, this hydration booster will leave your lips feeling soft and supple.

Maybelline Lip Studio Master Glaze Lip Scrub Stick $8
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This mini scrub stick is a great way to prime for smoother lips ahead. Simply swipe this stick onto your lips, and then use your fingers to massage it in and get all the gunk off. You can use this with or without water, and then use a tissue to wipe it away.

Maybelline Lip Studio Prime It Up Multi-Benefit Lip Primer $8
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If you love long-lasting lipstick, this one's for you. This brush-on pencil will maximize your wear. Just sweep this on before applying your lip product. 

Avon Beyond Color Lip Conditioner $8
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Drying lipsticks are upsetting because you may love the look of the color but hate the way it makes your lips feel. This is where this hydrating lip conditioner comes into play—its moisturizing formula will instantly replenish thirsty lips and create a smoother canvas for a comfortable application. 

Irene Gari Vitamin-C Lip Conditioner $6
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This vitamin C–infused lip conditioner replenishes your lips to look and feel younger. It also has a balm-like texture, so it's perfect for brightening up dry, dull lips. 

So pick up a few of these inexpensive buys on your next drugstore run for a major payoff. 

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