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There is no reason to put yourself in the red zone over an expensive eyeliner. Believe it or not, many makeup artists have found their favorite liners in the drugstore beauty aisle. But let’s face it: Whether you’re going for a sharp wing, grunge look, or trendy graphic lines, the options are overwhelming.
When choosing a drugstore eyeliner, it's important to consider how precise you want your lines to be, if you want to smudge or smoke out your liner, and whether or not you need a waterproof formula. What's more, eyeliners come in all sorts of colorways that can blend in with your eye makeup look or make a stand-out statement.
To find the best drugstore eyeliners for your needs, we polled the industry’s most in-demand makeup artists, and they all came back with glowing reviews for the drugstore liners they count on to stay put through red carpets, photoshoots, and more.
Read on for the best drugstore eyeliners.
This felt tip eyeliner has built a strong cult following and with good reason—the combination of its precise felt tip, true black ink, and versatility has proved itself to be simply unbeatable when it comes to drugstore eyeliners.
There’s no need to go digging through your makeup bag for several products. This one trusty liner can take your look from subtle to bold all on its own. Depending on the pressure you apply, you can create anything from a super fine line to a dramatic wing thanks to its flexible felt tip. And unlike other liners that dull down or fray, this one stays intact so no product goes wasted.
Looking for an overall stellar eyeliner that won’t have you cashing in a large portion of your paycheck? If the answer is yes, then this one from NYX Professional Makeup is the perfect one for you. Featuring a slim, smooth brush tip, it disperses the pigment onto your lids with ease—basically, there’s no tugging, dragging, or skipping. Due to the nature of the applicator, you can control the thickness of the line, so it’s super versatile depending on whether you want a fine, more natural look or if you’re feeling something a bit more bold.
Drawing the perfect line can be daunting, especially if you don't do it on the regular. Enter this unique, water gun-like applicator that fits into the contours of your palm. Now you can put away your protractor (and that awkward clawish grip) and count on this ergonomic tool for fool-proof application. One swipe and you’re done. Plus, the rich black paint glides right on and really stays put from day-to-night.
“For the ultimate cat eye, this is my go-to every time," says makeup artist Desirae Cherman. "It’s a super-rich black that has the most precise fine point for getting the shape exactly how you want.”
We know what you’re probably thinking: Hooded eyes and eyeliner don’t always see eye to eye. While hooded eyes are seriously sultry, and of course, gorgeous, more often than not your eyeliner smudges, flakes off, or disappears as the day goes on. We thought so too until we discovered this budget-friendly option from L’Oreal.
This mechanical pencil dispenses a rich, creamy color that doesn’t flake or fade throughout the day. With a tested 16-hour wear time, you don’t have to worry about the formula coming off during your morning meeting or before your post-work dinner date. It also has a built-in smudger allowing you to create a variety of looks, ranging from a feline flick to a smudgy smoky look to a subtly defined line.
“These are great for a smudgy rock-and-roll feeling or to layer under your shadow for an easy smoky eye," says celebrity makeup artist Adam Breuchaud. "Draw directly on using as a pencil and smudge with your finger for a darker messier smoke or apply with a liner or cream shadow brush for a more subtle, precise look. Both brown and black are a must-have.”
Tightlining—when you apply eyeliner to the spaces between your lashes—can make your eyes seriously pop, but it is also totally tricky to master. Sigh. Luckily, this liner from Wet n Wild features a tip thin enough to make the tightlining game feel seamless. The micro point allows you to get all up in the little spaces, making your lashes look voluminous and eyes appear wider. Now you can achieve fluttery fullness whether you’re a pro or beginner.
If you need a drugstore eyeliner with intense pigment and staying power, try a gel formula like this Maybelline one. Gel eyeliners might look intimidating (maybe it has something to do with using a separate brush to apply), but in reality, they’re super easy to use and often recommended for eyeliner beginners. The surprisingly creamy consistency (it’s not actually gel-like at all) paints lids with a smooth and even trace, not leaving a skid or skip on lines. Just a dip of this jet-black ink is all you need.
The gel pot comes with a thin pointed brush that we love because a) it makes the long-wearing formula glide on like butter, and b) there’s no need to shell out cash on another item. Even better, it’s super gentle and won’t irritate even the most sensitive eyes.
“This eyeliner is great because it has a super-smooth, inky formula to create the perfect cat eye that won’t ever smudge or bleed," says New York-based makeup artist Tinna Empera. "I love this product for the red carpet because I know the liner will be flawless all day and night.”
A good ol' pencil eyeliner is without a doubt a makeup bag essential. Yeah, sure, you can use it to rim your waterlines, but it also plays a key role in crafting a smokey eye and making your lashes look fuller.
With a pencil’s many uses, it’s important that it delivers on a few points. One, it must be creamy enough to smudge. Two, blending is important, but it also has to be powerful enough to stay put. Three, rich pigment is a must. This “perfect blend” truly lives up to its name and offers all of the above.
“I love Master Precise Skinny Pencil eyeliner," says makeup artist Erin Ayanian Monroe. "The formulation is like silk with a ton of pigment and stays put as long as you want it to.”
“I’m super impressed with this liner, and I would say that it definitely gives the department store versions a real run for their money," says makeup artist Andre Sarmiento. "It’s so fine that you can create a cat-eye with it, and it layers really beautifully. It doesn’t move around when you’re trying to really deposit the product. For smoky eyes, I think it’s all about getting that lash line completely saturated in color, and this liner lets me reach all the little areas in between lashes that can be almost impossible to get with other pencils.”
As the delicate skin around your eyes mature, the last thing you want is a pencil that tugs and pulls — but this eye definer glides smoothly. It's formulated with soothing aloe vera and chamomile extracts, making it safe for sensitive eyes and easy to apply. It's also soft enough to smudge out for smokey looks.
Rain, sweat, tears—there are times in life when you need your look to stay put no matter what slippery situation comes your way. That’s why we suggest going for this waterproof option for the person that likes to be prepared at all times.
Not to worry, this one hangs tight no matter the wave. Whether you’re watching a tearjerker Netflix movie or heading to a pool party, you can always count on this long-lasting color to be locked in until you’re ready to take it off. Just grab yourself a good makeup remover...you’ll need it.
There's nothing wrong with a classic black or brown eyeliner, but reach for this slightly shimmering pencil when you want something a little extra. The creamy formula glides on smoothly without streaking or smearing. The slight shimmer will liven up your makeup look, whether you're getting ready for a Monday full of meetings, or a holiday party.
“It’s super long-lasting, smudge-proof, and waterproof," says makeup artist Kindra Mann. "I like that it’s in self-sharpening packaging, so it’s always the perfect point.”
We could go on and on about the uses of a white liner, but let’s pause for a minute to discuss how it’s the ultimate quick fix to one of the worst, life-sucking feelings—hangovers. If you’ve ever had to go to work the morning after a late-night, you can understand that barely-there, bloodshot look. So, next time you’re stumbling into the office, fake awake by lining your waterlines with a trace of white.
On the artistry side, a white liner helps amp up other colors. Let’s say you want to take on the daring green liner trend. Before applying your emerald, rim your eyes with white. Creating a blank canvas will make any color you layer on top seriously pop.
According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find enough drugstore eyeliners from Black-owned and/or Black-founded businesses to meet this percentage. If you know of one we should consider, please email us at email@example.com and we will evaluate the product ASAP.