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Byrdie / Sabrina Jiang
Formulas don’t have to be high-end to be effective. Many of our favorite beauty products can be found at the drugstore, including some of the best eyeshadow primers you’ll ever use.
But first things first: Are eyeshadow primers a must in your beauty routine? “Most people don’t typically use eyeshadow primer every day,” says Latisha Rankin, a celebrity makeup artist based in New York. “However, they're helpful for those with lifestyles where its benefits are needed.” This means that if you’re a cycling fanatic, work long hours, or are hustling 24/7, an eyeshadow primer could be the extra ammunition you need to help your makeup last all day long.
With all these tips in mind, explore the best eyeshadow primers you can find at the drugstore.
Best Overall
NYX Professional Makeup Proof It! Waterproof Eyeshadow Primer
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Amazon
Enhances eyeshadow color
Stays put all day
Resists creasing
May show up on deeper skin tones
Looking for an eyeshadow primer that stays put? Here it is. Not only is it waterproof—perfect for long days or working out—but it’s also transparent and amplifies the color that sits on top of it. And a plethora of reviewers agree; they call this primer a holy grail product with a long-lasting formula.
Key Ingredients: Vp/Hexadecene copolymer, silicone blend | Skin Type: All | Size: 0.2 fl. oz | Cruelty-Free: Yes
Best Budget
Essence I Love Stage Eyeshadow Base
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Amazon
Glides on
Evens out lids
Can be worn on its own
Not transparent
This Essence primer is a great base at a truly great price. With this product, you’ll get all the benefits of its counterparts—it glides on and makes eyeshadow pop—without going over budget. Reviewers rave that it doesn’t crease and keeps your color vibrant for hours.
Skin Type: All | Size: 0.1 fl. oz | Cruelty-Free: Yes
When picking the right primer, Rankin suggests choosing a translucent or flesh-tone shade, so it doesn’t affect the final color payoff. Going for an even bolder look? Opt for a white eyeshadow primer to really make the color on top really pop.
Best for Oily Lids
Maybelline New York Master Prime Long-Lasting Eyeshadow Base, Prime + Smooth
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Amazon
Available in three varieties
Creates a smooth canvas
Enhances eyeshadow color
Pricey
Whether you had a late night or early morning, one swipe of this luminescent formula will instantly perk up tired eyes. The pinky-champagne hue is super flattering, with just the right amount of radiance to brighten your eyes without veering into full-on glitter territory. It’s so pretty that you can totally get away with using it solo, no shadow topper required.
Key Ingredients: Isododecane, silica | Skin Type: All | Size: 0.2 fl. oz | Cruelty-Free: No
Best for Dry Lids
No7 Stay Perfect Eye Primer
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Silky feel
Hydrates and smooths
Helps eyeshadow last longer
The silky texture of this primer does a great job of keeping dryness at bay and prepping the lid for eyeshadow. Shake the tube well so the formula disperses evenly.
Key Ingredients: Mica, microcrystalline wax | Skin Type: Dry | Size: 0.3 fl. oz | Cruelty-Free: Yes
Best for Sensitive Lids
Physicians Formula #InstaReady Eye Primer Duo
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Walmart
Comes in two finishes
Won't flake into eyes
Glides on
Can be worn on its own
Could be longer lasting
There’s nothing quite like a two-in-one. Included in this kit are two primers: One with a matte finish and the other with a shimmery finish. Depending on the occasion—or your mood—you get to choose. Plus, it’s paraben-free, gluten-free, and dermatologist-approved.
Price at time of publish: $16
Key Ingredients: Talc, isododecane | Skin Type: Sensitive | Cruelty-Free: Yes
As far as applying, Rankin prefers to use her fingers to warm up the product, making it easier and smoother to blend. “I also find it helps the product really penetrate the skin,” she adds.
Best Clear
Milani Eyeshadow Primer
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Ulta
Goes on clear
Glides on
Lightweight
A little on the oily side
While this goes on nude (in a shade that’s surprisingly flattering on a wide array of skin tones), it dries down completely clear, ideal for anyone who wants their primer not to be so prominent. Dab it on with your fingertip or a small, flat brush; either way, it glides on seamlessly without tugging or pulling on delicate skin.
Price at time of publish: $8
Key Ingredients: Talc, mica | Skin Type: All | Size: 0.3 fl. oz | Cruelty-Free: Yes
Best Multi-Use
Revlon Eye Primer & Brightening Stick
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Amazon
Multipurpose product
Lightweight
Brightens eyes
Pricey
Now’s the time to give your eyes that soft-focus look. Infused with photochromatic pigments, this brightening primer reflects light in all the right places. Reviewers love the lightweight gel texture—which would feel great if left in the fridge overnight—and how the formula reduces the appearance of fine lines. Use under eyeshadow or alone for a vibrant, minimalistic look.
Price at time of publish: $10
Key Ingredients: Dimethicone, isododecane | Skin Type: All | Size: 0.1 fl. oz | Cruelty-Free: No
Best Vegan
Wet n Wild Photo Focus Eyeshadow Primer
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Walmart
Brightens eyes
Glides on
Could be longer lasting
Oily lids can be a recipe for shadow disaster, almost instantly causing any formula, powder or cream, to cake and crease. But not with this mattifying option, which acts as a buffer between lids and color, ensuring shadow stays put without budging. While it dries clear, it also has a subtle brightening effect. And we’ll never say no to that.
Price at time of publish: $10
Key Ingredients: Talc, silicone blend | Skin Type: All | Size: 0.3 fl. oz | Cruelty-Free: No
Best Quick Drying
e.l.f. Cosmetics Putty Eye Primer
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Ulta
Dries quickly
Creamy texture
Easy to blend
Clear and tinted option available
Doesn't prevent creasing
“I absolutely love this primer,” says Rankin. “It reminds me of the NARS Soft Cream Primer, except this one is reasonably priced.” Apart from being super easy to blend—thanks to the creamy consistency—it can also be applied with your fingers for a quick and simple routine.
Price at time of publish: $10
Key Ingredients: Isododecane, dimethicone | Skin Type: All | Size: 0.2 fl. oz | Cruelty-Free: Yes
Best Long-Lasting
NYX Professional Makeup Eyeshadow Base
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Amazon
Stays put all day
Enhances eyeshadow color
Comes in multiple shades
To amp up the intensity of your favorite shadow hue, apply the white version of this creamy primer beforehand; it promises to boost the color up to 100 times. Or, use either the white pearl or skin-tone options solo to subtly even out and enhance the skin around your eyes. There’s even a black shade to layer under dark shadow colors.
Price at time of publish: $7
Key Ingredients: Acrylates copolymer | Skin Type: All | Size: 0.3 fl. oz | Cruelty-Free: Yes
Best for Glitter
Covergirl Lid Lock Up Eyeshadow Primer
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Amazon
Dries quickly
Stays put all day
Resists creasing
Can feel a little sticky
When you’re in a rush, reach for this affordable option. It dries and sets within seconds, ideal when you need a super speedy eye makeup routine. It lasts and resists creases all day, and the formula also happens to be cruelty-free, too.
Price at time of publish: $9
Key Ingredients: Trimethylsiloxysilicate, isododecane | Skin Type: All | Size: 0.2 fl. oz | Cruelty-Free: Yes
Final Verdict
We’ve got to give it to NYX's Professional Makeup Proof It! Waterproof Eyeshadow Primer, a waterproof formula that lasts and lasts, followed by the mighty CoverGirl Lid Lock Up Eyeshadow Primer that continues to keep your eyeshadow looking vibrant. If you're looking for a super-quick application, snag e.l.f. Cosmetics' Putty Eye Primer—its creamy texture helps with optimal blending and also dries in a snap.
What to Look For in an Eyeshadow Primer
Longevity
Much of an eyeshadow’s primer lies in its ability to stay on without slipping or cracking. When choosing an eyeshadow primer, take note of the length of wear. “I like to look for primers with 24-hour wear,” says Rankin. The longer the wear, the tougher it might be to remove, so always keep your cleansing oil handy.
Blendability
“An eyeshadow primer that's easily blendable is important,” says Rankin. If you can use the product with a tool or your fingers in a way that’s effortless, you’ve got a winner. Just keep in mind that most heavy-duty eyeshadow primers have a timeframe after application—after a few seconds, the formula can set, so make sure to apply your color immediately after.
How We Researched
To compile this list, our team of editors and contributors spent hours researching the best products on the market in this category, evaluating their key features—like ingredients, shade range, or design—in addition to reviews from customers and other trusted sources. We then used this research to assign a star rating from one to five (five being the best; one being the worst) to certain products on the list.
Why Trust Us
Byrdie contributor Syden Abrenica has years of experience in the editorial beauty industry. She’s written for magazines like Health, Good Housekeeping, Family Circle, and more. When she’s not raving about an eyeshadow primer’s staying power, she’s renovating her century-old home and watching Disney movies with her husband, son, and three rescue dogs.
According to our Diversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find any eyeshadow primers from a Black-owned and/or Black-founded business. If you know of one we should consider, please email us at contact@byrdie.com and we will evaluate the product ASAP.
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