My taste in makeup products leans the way of high-impact pigments that take the least amount of effort to apply. So cream eye shadows that give my lids an instant shock of matte or shimmery product just with the flick of a finger are right up my alley. The best cream eye shadows are ones that offer tons of color payoff, don't easily crease, stay put all day, and come in a range of unique colors that you might not find in your average eye shadow palette.
As a beauty editor, I've tried my fair share of cream eye shadows (this job can be terribly hard that way). But all in all, there are really only six of them that meet the above requirements well enough to have earned a spot in my regular rotation. If you're in the market for cream eye shadow, you've come to the right place: This is the shortlist of cream eye shadows worth buying, according to a beauty editor who's tried a ton of them.
Milk's shimmery liquid eye pigment wins the award for coolest color range and longest staying power (this stuff dries fast and stays put forever, so apply with caution!). My favorite shades are After Party, a light pink, and Mermaid Parade, a light shamrock green.
An L.A. makeup artist was the first to recommend this drugstore pick to me, and it's continued to be a staple. It's crease-free, easy to build up or layer, and comes in a slew of wearable shades, from deep purple to ballet pink to gold.
Tom Ford's cream eye shadow may give you sticker shock ($46?!?), but it's quite simply my favorite one on the market. Its lightweight blendable texture makes it effortless to apply, it stays put for hours (but doesn't completely dry down), and comes in shades I literally want to wear every day, like Opale, a bright white, and Sphinx, a multidimensional rosy orange. (Whenever I wear the latter, compliments literally flood in.)
I feel in love with this unique potted eye shadow thanks to our wellness editor Victoria. The texture is like a powder-cream hybrid that adheres beautifully to your lids, creating a sultry, smoldering effect, especially in the brand's cool purple-y Nightshade and Serpent de Mer hues.
I first heard about Jillian Dempsey's beautifully formulated and packaged eye tints from Mandy Moore of all people. The actress has good taste: The vegan, nontoxic formula uses a combo of organic plant oils and cornstarch to make the finish perfectly sheer and glossy, but also budge-free.
When I want a super-subtle no-makeup makeup effect, I reach for RMS's all-natural cream shadow, whose workable formula takes two seconds to apply, blends out nicely, and in the golden-bronze shade Utopia looks just like your natural eyelids but better.