This $20 Concealer Is Selling Out on Amazon (and You've Never Heard of It)

Finding the best affordable concealers that provide stellar coverage, don't crease, stay put all day, and, at the same time, look like your natural skin is a surprisingly tall order. To find that product for $20 or less is a near impossibility. But according to a new report from Fashionista, the 11 best-selling concealers on Amazon—products that the retailer's choosy reviewers say are 100% worth buying—are all $20 or less.

The list contains some tried-and-true drugstore favorites, like Nyx HD Concealer ($4) and Maybelline New York Instant Age Rewind ($7), which every beauty editor and blogger has talked about ever since they launched. The most interesting part about this list of best sellers, however, is the concealers you never hear about, including one full-coverage coverup that we had literally never seen before but has over 150 five-star reviews.