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Coloring you hair is a major investment—we’re talking time and money here. And like any good investment, you want to keep it safe and protect it. That starts in the shower. Using a color-safe shampoo is crucial for keeping your hair color as bright and vibrant as the day you walked out of the salon. Many things can wreak havoc on your hair color, from the sun bleaching it out to hard water to overusing your hair dryer and heat styling tools. Those can all lead to color fade in only a few washes. Switching to a shampoo especially made for color-treated hair will prolong your hue and keep your hair healthier. These are the top color safe shampoos.
Best Overall: Rita Hazan True Color Shampoo
No one knows hair color like celebrity colorist Rita Hazan. After all, she’s the woman who made Beyonce blonde and gave Jennifer Lopez those famous honey highlights. So, of course she has the product line for colored hair to back up her cred. Her True Color Shampoo keeps color looking fresh and vibrant while delivering the moisture and nourishment it needs to keep it healthy. The shampoo works for every hair, from fine to thick and straight to coily. It contains coconut and botanical surfactants to gently wash away build up, shea butter and rice bran oil to hydrate and add shine, and moringa seed extract to bring on the antioxidants that offer protection from damage and drying.
Best Budget: Love Beauty & Planet Blooming Color Shampoo
In case you didn’t guess from its name, Love Beauty & Planet’s Blooming Color Shampoo is good for the earth and your hair. It’s infused with organic coconut oil to nourish, Amazonian murumuru butter to preserve color, and ethically sourced Bulgarian Rose Petals to moisturize, add shine and provide the beautiful fragrance. As for the planet, the brand is committed to having the smallest carbon footprint possible—all of their bottles are made from 100% recycled materials and are recyclable.
Best Drugstore Option: Redken Color Extend Magnetics Shampoo
If you’re wondering where Redken’s Color Extend Magnetics Shampoo name comes from, it’s because it essentially does have magnets in it! The formula has amino ions that cling onto hair like magnets to keep in color while simultaneously strengthening your strands. The award-winner keeps your color brighter for longer, but it still very gentle.
Best Sulfate-Free: Biolage R.A.W. Color Care Shampoo
There is no need to worry about icky ingredients—including sulfates—with Biolage’s R.A.W. Color Care Shampoo that is made with 98 percent naturally-derived goodness. The vegan formula is also free of silicones, artificial colorants, and parabens. Instead, it contains coconut milk and antioxidant-packed meadowfoam, which help to deliver its promise of delivering five times more shine and three times more moisture. Though gentle, the formula is strong enough to tackle build up, leaving you with light, soft strands.
Best for Curly Hair: Amika Velveteen Dream Shampoo
Thanks to its structure, curly hair is naturally prone to being dry. Add in harsh hair dyes and it quickly goes from dry to parched. That’s where Amika’s Velveteen Dream Shampoo comes in. The color-safe shampoo is dedicated to restoring moisture, which keeps frizz in check and prevents additional damage, including split ends and breakage. It even has time-released humidity protection to keep strands smooth in any weather. The shampoo includes Amika's signature ingredient, sea buckthorn, an antioxidant that is packed with high concentrations of hard-to-find omega-7, which promotes collagen and fights free radicals, as well as vitamins A, C, and E.
Best for Fine Hair: Sachajuan Colour Protect Shampoo
Fine hair often means flat hair, but Sachajuan’s Colour Protect Shampoo can bring some bounce to your locks without stripping your color. That comes courtesy of the brand’s ocean silk technology, which is all about delivering loads of glossy shine, volume, and strength without adding any weight to hair. The shampoo also includes UV protection, micro emulsion technology, and fewer cleaning actives to prevent color fade. Plus, the multitasker helps damage and minimizes split ends.
Best for Damaged Hair: Virtue Recovery Shampoo
Virtue’s Recovery Shampoo doesn’t just condition damaged hair—it rebuilds it every time you lather up. To keep hair shiny and healthy, and color vibrant, it gently washes away buildup and leaves crucial nutrients behind. The entire Virtue line contains its signature Alpha Keratin 60ku, which is an exact copy of the keratin that naturally makes up hair. Essentially, this shampoo is hair rehab in a bottle—locks are left incredibly silky and soft.
Our writers spent 3 hours researching the most popular color safe shampoos on the market. Before making their final recommendations, they considered 35 different color safe shampoos overall, screened options from 33 different brands and manufacturers, read over 35 user reviews (both positive and negative) and tested 9 of the color safe shampoos themselves. All of this research adds up to recommendations you can trust.