Once upon a time, non-toxic beauty products were only available at health food stores and obscure farmers markets. Fast-forward to now, and clean beauty is a billion dollar business that's disrupting the industry. All you have to do is peep the shelves of your nearest retailer to notice that brands like RMS, Tata Harper, and Kora Organics are making waves (and rightly so—they're seriously good).
I love seeking out beautiful, natural brands to add to my arsenal and I have recently made a conscious decision to cut back on my personal use of chemically-heavy beauty products. So when I was introduced to organic makeup artist Cathy Tolpigin, I knew I'd struck gold in the area of natural product recommendations. My first question? Natural dupes for some of my favourite cult makeup buys. And while not everyone wants to give up their Luminous Silk, for those that are willing to test the *natural* waters, here is a great place to start.
Below, Cathy shares some of her favourite clean beauty product swaps—and while not all of them are completely certified organic—they're cleaner options with limited toxins. Keep scrolling to shop.
If You Love Giorgio Armani Luminous Silk, Try..
"A little goes a long way when it comes to this foundation. It can be applied sparingly for sheer coverage, or heavier if you prefer full coverage. It also gives a flawless finish that lasts all day. The finish is slightly matte, but still glowy."
If You Love Nars Orgasm Blush, Try..
"To create the perfect pinky, peachy, golden shimmer cheek colour, dust Inika Organic Blush in Pink Tickle onto the apples of cheeks, followed by the Inika Dewdrop Illuminisor. Blend upwards."
If You Love MAC Nude Lipstick, Try..
"Lük Beautifood Lip Nourish in Chai Shimmer is a 100% percent natural lip tint that leaves lips hydrated with a sheer stain of colour. This shade is a perfect understated nude with a subtle golden shimmer."
Note: If you want to get into natural beauty (including this lippie), try the Healthy Life Natural Beauty Starter Kit, $60.
If You Love Too Faced Better Than Sex Mascara, Try..
"My search for the perfect natural mascara ended when I first tried Inika Vegan Long Lash Mascara. It's hands down the best clean formula I've come across. The mascara wand is the perfect size and shape to get right to the root of the lash line, and the formula lengthens and thickens so well. Use one coat for a natural look and three coats for super long, fluffy lashes. When adding several coats, reapply while lashes are slightly damp."
If You Love Hourglass Ambient Lighting Powder, Try..
"The Inika powder highlighters are so unique as they are baked on terracotta tiles in Tuscany, Italy. In most instances, chemicals are added to traditional blush products in order for them to become a pressed powder. But this Inika beauty is 100% natural, feel lightweight on the skin and make you seriously glow."
If You Love Nars radiant Creamy Concealer, Try..
"This creamy, heavy-duty concealer is perfect for covering up spots, dark circles, rosacea, scars, and tattoos. It can even be mixed with face oil to create a tinted serum."