Nothin puts a pep in our step quite like checking out new beauty products. And when those beauty products are affordable? We're skipping all over the place. We could spend hours in Target's beauty department, browsing the latest palettes, face masks, and conditioners—and to be real, we have quite a few times. But, one thing that hasn’t previously been easy for Target shoppers like us is quickly identifying clean formulas out of the masses stocked in each aisle.
Luckily, Target has just made shopping clean much easier. The retailer has added a "Target Clean" badge to nearly 4000 products, including favorites like Harry’s, Pacifica, and Versed. Those adorned with the bright green sticker are formulated without propyl-parabens, butyl-parabens, phthalates, formaldehyde, formaldehyde-donors, nonylphenol ethoxylates (NPEs), Oxybenzone, SLES, retinyl palmitate, hydroquinone, triclosan, triclocarban, BHA or BHT. Additionally, deodorants with the green seal are free of aluminum and oral care products do not contain artificial sweeteners.
This news comes at a time when several brands are taking a stand to be more ingredient-conscious. At Byrdie, we made a pledge this year to clear up vague messaging surrounding clean beauty through our editorial coverage. Earlier this month, Sephora updated its clean beauty standards to include over 50 ingredients on its "formulated without” list. And Whole Foods has continued to add to the list of now 100+ ingredients that aren’t allowed in their personal care products. If you’re ready to clean up your beauty routine, shop some of our favorite products that have earned Target’s seal of approval.
No joke, this balm is actually super. Infused with organic rosehip and a blend of moisturizers (shea butter, as well as sweet almond and jojoba oils), the all-over body product soothes and hydrates your skin. You can apply the balm daily as a spot treatment to any dry patches or really go for it from from neck to toe.
Formulated with a potent blend of coconut water, sea algae, and antioxidants, this cleanser works to remove all traces of makeup in just a few seconds. Massage it in, towel it off, and apply your serums and moisturizers as usual.
In this oil, avocado works to moisturize your hair while argan oil smooths and nourishes. Work it in from your mid-lengths to ends and it'll leave you with visibly softer, more hydrated hair.
It goes without saying we love Jessica Alba and Honest Beauty. And as expected, Honest Beauty's Organic Beauty Facial Oil ($25) is the truth. Made with pure seed and fruit oils, this facial oil delivers smoothing, illuminating, and deeply hydrating results—all you need to do is pat on a few drops.
There's arguably nothing better than a rich, super hydrating eye cream. Applying this product feels like a sign of relief for your skin. The formula, which boasts algae extract, peptides, olive oil, and a sheer peach tint (to neutralize darkness), fills in lines, firms along your lids and under-eyes, and offers up ingredients that are clean and ethically sourced. This one's a keeper.
From shimmery blue to matte brown shades, you can create endless eye looks with this palette from Color Story. Plus, they're all buildable and can be applied wet or dry.
The Lip Bar is a vegan, cruelty-free brand that has made inclusivity in beauty their mission. Their signature matte liquid lipsticks are enriched with shea butter, avocado oil, and jojoba oil to moisturize, but they still have some serious staying power. The Lip Bar’s products are a favorite amongst celebrity makeup artists including Taraji P. Henson’s makeup artist Ashunta Sheriff and Yvonne Orji’s makeup artist Camara Aunique.
Primer can determine whether your makeup lasts all day or melts right off, so it’s important to pick a good one. This oil-free option blurs and adds an instant boost of glowy radiance to your skin. The best part? It can also be worn over your makeup to give even more highlight and pop.
Achieve those ever-elusive voluminous, lengthy lashes courtesy of this all-natural botanical blend that works to hydrate and nourish lashes while it coats them. The unique cascade-shape wand makes it easy to curl and lengthen even your thinnest, shortest lashes with intense pigment.