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We’re not all born with full, thick eyebrows. Most of us have some brow flaw we try to cover up. Between thin, wispy arches to over-plucked ones, we are thankful for brow products that can completely transform our brows or lack thereof. The most fool-proof of brow products is hands down, the brow gel. From adding definition and holding hairs in place, to amping up color and bulking up volume, there’s a gel for whatever need you have. Below, the top brow gels to date.
Best Overall: Glossier Boy Brow
This tiny little tube of brow gel has completely taken over the internet. Thanks to the social-first cosmetic brand, Glossier, you’ve probably seen or heard of this cult-favorite product a few dozen times over the past few years. It may look like an ordinary brow gel from the outside, but the formula inside is why this brow perfector is flying off shelves.
It’s a tinted brow gel that mimics the hold and sheen of hair pomade. It gives arches a flexible hold while filling them in and adding deep, rich color. As for the brush, it’s tiny but powerful. With only six rows of bristles, it’s practically fool-proof so you can swipe on with precision. We predict this fan-favorite will be on top for many years to come.
Best Budget: e.l.f. Beautifully Bare Sheer Tint Brow Gel
e.l.f. never fails to impress with pigment-rich products at super affordable prices and this brow gel is no different. It’s a semi-sheer tinted formula so it’s best if natural-looking color is what you’re after. It smooths flyaway strands and tops brows with a lightweight gel that shapes and defines. The brush has super fine bristles to get in the nooks and crannies of even the tiniest of hairs.
Best Drugstore Option: Maybelline Brow Drama Sculpting Eyebrow Gel
If you’re new to brow mascaras, try this drugstore formula without breaking the bank. It’s the solution to groomed-but-not-overdone arches for those who prefer a more natural brow look. The unique ball brush sculpts and grooms brows while the gel-mousse formula gives hairs a natural tint and touchable-soft hold. The formula is also buildable so you can swipe on for deeper color or opt for one coat for a barely-there tint.
Best Clear Formula: Urban Decay Brow Finish Gel
For those who prefer to fill in brows with a pencil or powder formula, a clear brow gel is like a top coat for your arches. While this option won’t coat hairs with any color, it holds hairs in place for a polished finish. It’s also a great solution for those unruly hairs that won’t lay flat, this gel sets hairs in place for up to 16 hours.
Best Fiber Formula: Benefit Gimme Brow + Volumizing Eyebrow Gel
If fuller brows are what you’re after, this volumizer is for you. This tinted gel is formulated with tiny microfibers that stick to hairs and skin making brows appear thicker and fuller. It's available in eight shades from cool blonde to warm black-brown.
Our writers spent 1 hours researching the most popular brow gels on the market. Before making their final recommendations, they considered 10 different brow gels overall, screened options from 6 different brands and manufacturers, read over 9 user reviews (both positive and negative) and tested 2 of the brow gels themselves. All of this research adds up to recommendations you can trust.