The Best Black-Owned Beauty and Wellness Products to Buy Right Now

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Shopping is a love language. (Or, at least it is for me!) However, finding the right products, whether it's for you or a friend, can be a challenge—which is where we come in. To help you find the perfect beauty must-haves, we've compiled a list of beauty and wellness products from Black-owned businesses. From items your favorite person can pop into their bag for a midday pick-me-up to self-care staples they can integrate into their daily routines, there's something for absolutely everyone.

Read on for the best Black-owned beauty and wellness products to shop right now.

Gilded Body the Marble Body Brush

gilded body brush

Making time to care for your body isn't always on everyone's checklist, but we think gifting a handmade marble body brush could entice them to take an extra five minutes to reap the exfoliating, nervous system-soothing benefits associated with dry brushing. Plus, it comes in six gorgeous marble colors.

BFree Organics Calafia Hair + Body Oil


Never underestimate gifting a multi-tasking beauty product. For those with eczema or sensitive skin, this plant-based, organic oil can be used on the scalp, hair, and body.

Pat McGrath Labs Mothership VIII Eyeshadow Palette

Pat McGrath MothershipVIII Artistry Eyeshadow Palette Divine Rose II

If your loved one is into eyeshadow, you literally can't go wrong with a Pat McGrath palette. This one comes with 10 buildable, high-impact shades that sculpt, highlight, and transform the eyes. 

Bread Beauty Supply Hair Oil Bread Beauty Supply Hair Oil

Bread Beauty Supply Hair Oil

Gifting hair products can be tricky. However, this three-blend oil works for even my dryness-prone 4c curls. If you snag this for a curly-haired person in your life, tell them we recommend this oil as a pre-poo. It's truly a game-changer (and the packaging is beautiful).

Peak and Valley Balance My Stress Adaptogen Blend Herbal Supplement

Peak and Valley Balance My Stress Adaptogen Blend Herbal Supplement

Supplements may not seem giftable, but for those who already take them daily or have mentioned wanting to integrate supplements into their routine, starting with a balancing blend is a nice place to start. The mixture is made with medicinal mushroom extracts and herbs that decrease fatigue, protect the immune system, and improve blood flow. Plus, this supplement pairs well with coffee, milk, and teas. 

Ebi Postpartum The Bath Soak


New moms don't typically have much free time, but that doesn't mean you can't prepare them for a moment when they have 20 minutes to spare. Formulated with new moms in mind, this herbal blend repairs and cleanses perineal tissues post-birth.

Golde Matcha Turmeric Latte Blend

Golde Matcha Turmeric Latte Blend

For the avid matcha drinker, this multi-tasking powder superfood blend serves up a guaranteed boost of energy. At the same time, your body soaks up the anti-inflammatory benefits and antioxidants, giving you healthier skin from the inside out. Try it in a smoothie or as a latte!

Brown Girl Jane Rest Daily Drops

Brown Girl Jane Rest Daily Drops

Resting isn't something that needs to be earned. This mantra might be difficult to get your hard-working best friend to understand fully, but CBD could be just what they need to help them feel relaxed. Made with a blend of 1500mg of broad-spectrum CBD, this tincture is designed to be used nightly without any morning grogginess.

Epi.Logic Daily Dose Vitamin C + Multivitamin Defense Serum

Epi.Logic Daily Dose Vitamin C + Multivitamin Defense Serum

Giving the gift of skincare is one thing that never goes out of style. Formulated by board-certified oculofacial plastic surgeon Dr. Chaneve Jeanniton, this vitamin C serum comes highly recommended. Even if your friend doesn't send a thank you note, their skin will show its gratitude.

This toothpaste from Twice, an oral care brand co-founded by Lenny Kravitz, is designed to help you start your day off right. It contains refreshing wintergreen and peppermint and is formulated to whiten teeth, decrease sensitivity, and strengthen enamel. Also nice: It's vegan, non-GMO, and cruelty-free. (The brand also offers a flavor designed for nighttime, with calming vanilla and lavender.)

UOMA Beauty Black Magic Metallic Shine Lipstick

UOMA Beauty Black Magic Metallic Shine Lipstick

Lipstick wearers typically have a signature shade. However, some are open to trying new formulas or striking new hues. UOMA Beauty's metallic lipstick offers six shades in a bold red tube. Whichever hue you decide to gift, we know it'll be a shimmering winner.

Fenty Beauty Fenty Beauty Glossy Posse Mini Gloss Bomb Set: Holo'Daze Edition

Fenty Beauty Glossy Posse Mini Gloss Bomb Set: Holo'Daze Edition

Fenty Beauty's foundation is one of the brand's highlights, but can we take a moment to talk about the Gloss Bomb? The universal gloss works on bare lips, liners, and over matte lipsticks when you want a little hydration. This trio comes in a dainty mini-set, so you don't have to choose just one.

Chris Collins Discovery Set

Chris Collins Discovery Set

Buying a fragrance for someone can be hit-or-miss. With this seven-piece set, your loved one can take their time finding their new favorite scent.

Epara Skincare Eye Serum

Epara Skincare

Eye serums are a must to keep the most delicate part of our skin hydrated. However, they're still an overlooked beauty item, especially for those just building a skincare routine. Epara's eye serum fights dark circles and hyperpigmentation, as well as firms and hydrates the skin. All in all, it's an excellent gift skincare newbies and certified beauty vets alike.

Klur Elements Of Comfort Botanical Body Oil

Klur Elements Of Comfort Botanical Body Oil

Made with French lavender, Bulgarian rose, and Neroli orange blossom notes, the hempseed, avocado, and grapeseed mixture hydrates while providing a calming experience any time of the day. 

Glory Skincare Box

Glory Skincare Box

Building a skincare routine can be an overwhelming task, which is why the Glory Skincare Box wants to take all the guesswork out. To get your personalized box, you first take a skincare quiz. Then, a box is curated with seven full-size, cruelty-free, and non-toxic skincare items with your specific skincare needs in mind. If you're gifting this experience, you can purchase and send a gift card.

HomeBody Full Spectrum of Possibilities Pearlescent CBD Bath Soak

Homebody Full Spectrum Of Possibilities Bath Soak

CBD can be a huge help for those navigating anxiety. For bath lovers, consider this bath bomb packed with CBD, as well as grounding scents like sandalwood and jasmine. It also has an iridescent color that turns bath time into a full-on sensory experience.

Beneath Your Mask Heal Whipped Skin Soufflé

BYM Heal Whipped Skin Soufflé

Everyone needs a great body cream in their skincare routine, especially during the colder months. Made with shea butter, vitamin E, grapeseed oil, sweet almond oil, and avocado oil, this combination of ingredients deeply hydrates the skin and reduces the appearance of stretch marks.

Grace Eleyae All Silk Turban

Grace Eleyae All Silk Turban

Finding the perfect nighttime wrap for natural hair that stays put overnight can take a few tries. If you've ever heard a friend complain about this very thing, this adjustable silk turban is the answer—trust.

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