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Every day, it seems like there’s a new beauty launch. With so many new products hitting the market every month, it can be hard to keep up. That’s why beauty subscription boxes are the perfect solution. These curated boxes deliver the latest buzzworthy makeup, skincare, hair products, and beauty experiences right to your front door—making it easy to try them all. Though there are countless cosmetic subscription boxes available, many companies have long-ignored the needs of Black people—failing to place products in its boxes that are specifically made for our textured hair and melanin-rich skin.
That’s why it’s no surprise that several Black entrepreneurs have started subscription box companies made with our beauty habits and concerns in mind. From full-sized products made by Black-owned brands to personalized beauty picks, these boxes are carefully crafted with goodies that will completely revamp your routines.
The 6 Best Black-Owned Beauty Subscription Boxes of 2021
CURLBOX: Best Overall
If you have natural hair, you know that trying new products can get pricey. And you also know how disappointing it is when those costly products don’t work on your curls and coils.
CurlBox founder Myleik Teele experienced this dilemma all too often along her hair journey and launched her subscription box as a way for people with natural hair to test several products for about $20 a month.
With more than 400,000 followers on Instagram, it’s clear that CurlBox offers something special to the natural hair community. Each month, the box is filled with four or more hair care products from a single brand.
CurlBox opens its membership list to new subscribers each month, usually on the third Saturday at 9 a.m. EST. FYI: CurlBox membership spots fill up quickly (like, super quickly), so signing up for its waitlist is recommended.
But if you happen to miss out on the monthly box, don’t worry because you can still take part in the CurlBox magic. The brand’s shop keeps standalone products and limited-edition, non-subscription specialty boxes in stock—such as this Jane Carter Solutions bundle.
Cocotique: Best for Head-to-Toe Beauty Treatments
Cocotique is a deluxe beauty box subscription service for women of color packed with thoughtfully selected beauty, self-care, wellness and lifestyle products.
Cocotique’s founder Dana Hill started her career in fashion and entertainment, holding major positions like assistant fashion editor at Vogue and Harper’s Bazaar magazines and later vice president of marketing and PR for Phat Fashions, Rocawear, and Fetish. But Hill’s longtime love for beauty inspired her to switch gears and create the subscription service.
Each box is loaded with five to eight full-sized and deluxe-travel-sized items, from mascara to body wash to feminine wipes. Previous boxes have boasted items from brands like Eden BodyWorks, Dove, Rael, Miss Jessie’s, and Curology.
If you fall in love with the items you receive, you can purchase the full-sized items directly from Cocotique. The boxes also come with exclusive discount codes, so you can save a few extra dollars.
The box costs about $25 for a monthly subscription. If you want to opt for a longer membership, it’s roughly $70 for three months, $138 for six months, and $270 for 12 months.
Glory Skincare: Best for Skincare
If you’re looking to revamp your skincare routine with clean products, the Glory Skincare box is just for you. Founder Alisia Ford suffered from migraines for years until she switched her beauty routine to non-toxic products. Through this process, Ford realized that there was a significant lack of skin experts who treat melanated skin and non-toxic products for all skin tones. She decided to launch Glory Skincare to fill this void.
With Glory Skincare, you’ll receive a quarterly box with hand-selected, non-toxic products from women and minority-owned brands that will help you address your unique skincare concerns. Once you hop on its site, you’ll be prompted to take a skincare quiz. The information you provide then gets added to your skincare profile and helps the brand pick the best products for your box.
Glory Skincare offers three types of boxes: an Essentials Box (about $79), which includes a cleanser, exfoliant, and moisturizer; the Inaugural Box (roughly $99), which includes a cleanser, exfoliant, toner, moisturizer, and SPF; or the Premium Box (around $149), which includes the same items as the Inaugural Box, plus a treatment serum and facial tool.
Tribe Beauty Box: Best for Indie Products
In her circle, Bili Balogun was the friend who always filled her friends in on the newest, under-the-radar beauty brands. That’s what gave her the idea to start Tribe Beauty Box, a service that makes it possible to test out new makeup from established, indie, and up-and-coming female-owned brands.
Every box comes with five to eight items, and the lineup of products is hand-selected by Tribe Beauty’s team; the company curates the box with essentials, as well as trendy releases. Best of all, every product in the box is cruelty-free.
All Tribe Beauty Box subscribers are guaranteed to get products for their face, eyes, and lips, as well as some other beauty gems. Some of the brands that have previously landed a spot in the box include Dr. Botanicals, Maskeraide, LAROC Cosmetics, PÜR Cosmetics, and Rodial.
While each box is worth more than roughly $125, you can snag it for a little less than about $35. As it ships out every other month, you can expect to receive a box in February, April, June, August, October, and December.
Femailer: Best New
Launched in May 2020, Femailer is a new quarterly box that offers subscribers five to eight deluxe- or full-sized premium products (valued at around $120) for roughly $30 every season.
The brand is led by Ashlee Gomez, who previously worked on the multicultural marketing team at Revlon and attended cosmetology school at Paul Mitchell The School Atlanta. Gomez is also the visionary behind Impressions of Beauty, an organization that connects diverse college women with beauty experiences and programming. So, it’s safe to say Gomez knows a thing or two about beauty for women of color.
With vibrant packaging and must-have products, you’ll jump for joy when you receive your Femailer package in the mail. It will be stocked with hair care, skincare, makeup, wellness, and lifestyle products, crafted for Black and Brown people. Some of the brands that made the cut for the first mailer included Black Radiance, Creme of Nature, and Urban Skin Rx. Subscribing to Femailer also scores you exclusive access to incentives, tutorials, and its digital community.
Grind Pretty Box: Best Seasonal
Every quarter, the Grind Pretty Box delivers an array of Black- and woman-owned beauty products to your door. Founded by celebrity makeup artist Mimi J, the company provides you with an expert-approved lineup of makeup, hair, body, and wellness essentials.
Previous boxes have included widely known brands such as Black Girl Sunscreen, Curlkalon Hair, and Eden BodyWorks. You’ll also be able to test and try emerging brands like Skin Glass by Noorface and PNK Digger. The brand’s quarterly boxes are tailored to the season and typically include five to eight deluxe or full-sized products. The Grind Pretty subscription Holiday box includes six Lottabody Milk & Honey hair products and is priced at roughly $25 (over $100 retail value).
In addition to its seasonal boxes, Grind Pretty often teams up with influencers and beauty entrepreneurs for limited-edition bundles. Celebrities such as Angela Simmons, Amara La Negra, and Yandy Smith have previously curated their own Grind Pretty boxes. Maya Smith, the founder of hair care brand The Doux, has also partnered with the Grind Pretty Box in the past.
These specialty boxes typically ring in at about $50 and have a retail value of around $150.
How We Chose the Best Black-Owned Beauty Subscription Boxes
It’s incredibly beautiful to see how many small-owned and large-scale Black beauty subscription boxes exist today. So, you can imagine narrowing them down to our top picks was no easy task. To craft this list, we searched the internet and Instagram to help us round up an extensive list of Black-owned beauty subscription boxes—ranging from those focused on hair care to those that specialize in makeup.
Then, we did a deep dive into the brand’s DNA, looking at components like packaging, product offerings, customer response, and social media presence. There were a few immediately recognizable names (like CurlBox) that made the cut for consistently delivering a highly sought-after box with top-tier products. Others landed on the list due to the founder’s authority in the beauty space.
As mentioned, Grind Pretty is owned by veteran makeup artist Mimi J and Femailer’s Ashlee Gomez possesses a background in multicultural beauty marketing. We also included Black-owned boxes with a unique approach, like the personalized picks Glory Skincare offers its subscribers. Applying these filters helped us condense our list down to the top six Black-owned beauty subscription brands.
What Are Black-Owned Beauty Subscription Boxes?
Black beauty subscription boxes are curated and comprised of products made specifically for Black people, keeping their beauty habits and concerns in mind. That means the boxes will feature specific products catered to textured hair and melanin-rich skin. And the best part? The items are delivered directly to your doorstep.
What Types of Products Can Be Found in Black-Owned Beauty Subscription Boxes?
Black beauty subscription boxes can feature full- or sample-sized products and largely feature items from Black-owned companies. Many of the products will be new to the market or customer favorites. Depending on the subscription, items for makeup, skincare, hair, and beauty experiences can be included.
How Much Do Black-Owned Beauty Subscription Boxes Cost?
Prices for Black beauty subscription boxes vary depending on the company, how frequently you want delivery, and what type of package you choose. For about $50, you can get Grind Pretty Box and for roughly $35, you can get the Tribe Beauty Box.
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