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Every day, it seems like there’s a new beauty launch. With so many new products hitting the market every month, it can be hard to keep up. That’s why beauty subscription boxes are the perfect solution. These curated boxes deliver the latest buzzworthy makeup, skincare, hair products, and beauty experiences right to your front door—making it easy to try them all. Though there are countless cosmetic subscription boxes available, many companies have long-ignored the needs of Black people—failing to place products in its boxes that are specifically made for our textured hair and melanin-rich skin.
That’s why it’s no surprise that several Black entrepreneurs have started subscription box companies made with our beauty habits and concerns in mind. From full-sized products made by Black-owned brands to personalized beauty picks, these boxes are carefully crafted with goodies that will completely revamp your routines.
The 5 Best Black-Owned Beauty Subscription Boxes of 2022
Best Overall: CURLBOX
If you have natural hair, you know that trying new products can get pricey. And you also know how disappointing it is when those costly products don’t work on your curls and coils.
CURLBOX founder Myleik Teele experienced this dilemma all too often along her hair journey and launched her subscription box as a way for people with natural hair to test several products for about $25 a month.
With more than 400,000 followers on Instagram, it’s clear that CURLBOX offers something special to the natural hair community. Each month, the box is filled with four or more hair care products from a single brand.
CURLBOX opens its membership list to new subscribers each month, usually on the third Saturday at 9 a.m. EST. FYI: CURLBOX membership spots fill up quickly (like, super quickly), so signing up for its waitlist is recommended.
But if you happen to miss out on the monthly box, don’t worry because you can still take part in the CURLBOX magic. The brand’s shop keeps standalone products and limited-edition, non-subscription specialty boxes in stock.
Best for Head-to-Toe Beauty Treatments: COCOTIQUE
COCOTIQUE is a deluxe beauty box subscription service for women of color packed with thoughtfully selected beauty, self-care, wellness and lifestyle products.
COCOTIQUE's founder Dana Hill started her career in fashion and entertainment, holding major positions like assistant fashion editor at Vogue and Harper’s Bazaar magazines and later vice president of marketing and PR for Phat Fashions, and Rocawear. But Hill’s longtime love for beauty inspired her to switch gears and create the subscription service.
Each box is loaded with five to eight full-sized and deluxe-travel-sized items, from mascara to body wash to feminine wipes. Previous boxes have boasted items from brands like Eden BodyWorks, Rael, Miss Jessie’s, and Curology.
If you fall in love with the items you receive, you can purchase the full-sized items directly from COCOTIQUE. The boxes also come with exclusive discount codes, so you can save a few extra dollars.
The box costs about $31 for a monthly subscription. If you want to opt for a longer membership, it’s roughly $88 for three months, $171 for six months, and $341 for 12 months.
Best for Indie Products: Tribe Beauty Box
In her circle, Bili Balogun was the friend who always filled her friends in on the newest, under-the-radar beauty brands. That’s what gave her the idea to start Tribe Beauty Box, a service that makes it possible to test out new makeup from established, indie, and up-and-coming female-owned brands.
Every box comes with at least five items, and the lineup of products is hand-selected by Tribe Beauty’s team; the company curates the box with essentials, as well as trendy releases. Best of all, every product in the box is cruelty-free.
All Tribe Beauty Box subscribers are guaranteed to get products for their face, eyes, and lips, as well as some other beauty gems. Some of the brands that have previously landed a spot in the box include Dr. Botanicals, MaskerAide, LaRoc Cosmetics, PÜR, and Rodial.
While each box is worth more than roughly $125, you can snag it for a little less than about $40. As it ships out every other month, you can expect to receive a box in February, April, June, August, October, and December.
Best New: Femailer
Femailer is a quarterly box that offers subscribers five to eight deluxe- or full-sized premium products (valued at around $120) for roughly $30 every season.
The brand is led by Ashlee Gomez, who previously worked on the multicultural marketing team at Revlon and attended cosmetology school at Paul Mitchell The School Atlanta. Gomez is also the visionary behind Impressions of Beauty, an organization that connects diverse college women with beauty experiences and programming. So, it’s safe to say Gomez knows a thing or two about beauty for women of color.
With vibrant packaging and must-have products, you’ll jump for joy when you receive your Femailer package in the mail. It will be stocked with hair care, skincare, makeup, wellness, and lifestyle products, crafted for Black and Brown people. Some of the brands that made the cut for the first mailer included Black Radiance, Creme of Nature, and Urban Skin Rx. Subscribing to Femailer also scores you exclusive access to incentives, tutorials, and its digital community.
The Beem Box: Best for Women of Color
Founded by Nimilolu Fafowora, The Beem Box delivers beauty boxes filled with products made for deeper and darker shades. For Fafowora, it was important that celebrates the inner and outer beauty of brown-skin women.
The brand offers one price plan; you'll receive one box every two months and be billed $39.95. For that price, you can expect to receive five or six full-sized beauty items ranging from liquid lipsticks to body lotions every two months. In line with its mission to amplify diversity and inclusivity, The Beem Box prioritizes including BIPOC-owned and woman-owned brands in its boxes. In the box, you'll also find detailed information on why the brand selected the products and how to use them.
How We Chose the Best Black-Owned Beauty Subscription Boxes
It’s incredibly beautiful to see how many small-owned and large-scale Black beauty subscription boxes exist today. So, you can imagine narrowing them down to our top picks was no easy task. To craft this list, we searched the internet and Instagram to help us round up an extensive list of Black-owned beauty subscription boxes—ranging from those focused on hair care to those that specialize in makeup.
Then, we did a deep dive into the brand’s DNA, looking at components like packaging, product offerings, customer response, and social media presence. There were a few immediately recognizable names (like CURLBOX) that made the cut for consistently delivering a highly sought-after box with top-tier products. Others landed on the list due to the founder’s authority in the beauty space. Applying these filters helped us condense our list down to the top five Black-owned beauty subscription brands.
What Are Black-Owned Beauty Subscription Boxes?
Black beauty subscription boxes are curated and comprised of products made specifically for Black people, keeping their beauty habits and concerns in mind. That means the boxes will feature specific products catered to textured hair and melanin-rich skin. And the best part? The items are delivered directly to your doorstep.
What Types of Products Can Be Found in Black-Owned Beauty Subscription Boxes?
Black beauty subscription boxes can feature full- or sample-sized products and largely feature items from Black-owned companies. Many of the products will be new to the market or customer favorites. Depending on the subscription, items for makeup, skincare, hair, and beauty experiences can be included.
How Much Do Black-Owned Beauty Subscription Boxes Cost?
Prices for Black beauty subscription boxes vary depending on the company, how frequently you want delivery, and what type of package you choose. For about $31, you can get the COCOTIQUE Box and for roughly $40, you can get the Tribe Beauty Box.
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