Restock Your Beauty Bag With These Black Friday Deals from BIPOC-Owned Brands

Stock up on your favorite BIPOC-owned brands this Black Friday

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U Beauty / Oui / Shayde

When it comes to snagging the best Black Friday deals, major retailers can easily steal the spotlight, making it easy for our favorite BIPOC brands to get lost in the shuffle – but not this year. We’re dedicated to supporting BIPOC brands every day, and the major deals that the holiday season brings are even more reason to use our hard-earned money on brands that have become staples in our everyday routines and that deliver noteworthy products. From Fenty Beauty to Youth Foria we’ve found all of the Black Friday deals from BIPOC brands that you simply can’t miss.

Shop our top picks below.

Oui The People

Oui the People Rose Gold Sensitive Skin Razor

Oui the People

Sale: 25% Off Sitewide + Free Ground Shipping

Oui The People’s claim to fame is their revolutionary razor, but there’s plenty more where that came from. Their hydrating body gloss, cream body polish, and Melting Body Balm are just a few of their highly-rated fan favorites, and it’s all 25% off on Black Friday.


SeSpring So Rich Hydrating Gel


Sale: 40% off sitewide

SeSpring has dubbed itself “your skin’s new BFF,” and we think there may be some merit to that. Not only are their products met with raving reviews, like the best-selling hydrating gel moisturizer, but this Black Friday, they’re cutting your pockets some slack and offering 30% off sitewide, which does, in fact, sound like BFF behavior to us.

Pear Nova

Pear Nova Sorry I'm Late Classic Laquer

Pear Nova

Sale: ​​Up to 40% off sitewide 

Pear Nova is loved for their vegan, cruelty-free nail polishes that center on self-care and holistic beauty, but they offer much more. Whether you opt for the all-natural nail lacquer, press on faux nails, or any of their nail care products, you’ll snag a major deal at 40% off sitewide.

Prados Beauty

Prados Beauty Sagrado Esencia Lippie

Prados Beauty

Sale: 20% off sitewide

Prados Beauty is a brand steeping in the Indigenous roots of its founder and creating space where there was none. They offer an array of products with rich hues, like this full-coverage liquid lipstick, that are perfect for bold and soulful looks. They’re offering 20% off sitewide for their “Red Friday” event, and we want in.

Juvia’s Place

Juvia's Place The Coffee Shop Eyeshadow Palette

Juvia's Place

Sale: Up to 70% off sitewide, including skincare products

Juvia’s Place is all about bold, eye-catching makeup, and their Black Friday deals are no different. You can grab one of their high-rated earthy eye shadow palettes or velvety matte foundations for an impressive 70% off. And if you’re looking to try out (or restock) their skincare products, you can make that happen for 40% off.

The Lip Bar

The Lip Bar Nonstop Liquid Matte

The Lip Bar

Sale: 30% - 50% off sitewide

When they first hit the scene, The Lip Bar’s all-natural approach to beauty answered the industry's lack of diversity head-on. Their highly pigmented lip colors and tinted skin moisturizers are must-have beauty bag staples, so it only makes sense to stock up this Black Friday.

Shayde Beauty

Shayde Beauty Luxe Night Cream

Shayde Beauty

Sale: 20% off site wide with free shipping

AAPI-founded brand, Shayde was created with Black and Brown skin in mind, and their vegan, cruelty-free products offer real results for sensitive skin of color. This Black Friday, they’re offering 20% off sitewide with free shipping. And if that wasn’t enough, they’re having a BOGO sale on their Luxe Night Cream and giving a free gift with any purchase. Now that’s a BFCM sale.


Mented Gloss


Sale: 30% off sitewide

Mented Cosmetics made a name for themselves when they debuted nude lipstick shades for women of color in 2017, and they’ve been elevating ever since. During their Black Friday sale, you can grab anything from their 5-star rated lip gloss to their high brow pencil for 25% off.

Danessa Myricks

Danessa Myricks Yummy Skin Blurring Balm Powder

Danessa Myricks

Sale: 40% off sitewide

Danessa Myricks is a Byrdie favorite so imagine our pure joy when we discovered they’re offering 40% off their products this Black Friday. When it comes to this brand, there’s really nothing not to love. You can get that full face of makeup snatched with their best-selling blur powder or their Colorfix cream color at a major discount.


Namesake The Daily Moisturizer


Sale: 20% off The Daily Moisturizer

The mother-daughter duo behind Namesake created a buzz when they dropped their brand, billed as clinical skin care for melanin-rich skin. Their daily moisturizer has rave reviews, and this Black Friday they’re offering 20% off their hero product.

U Beauty

U Beauty Resurfacing Compound

U Beauty

Sale: 20% off sitewide with code SIREN

If you’re ready to take your beauty routine to the next level, U Beauty may just be the right move for you. The much-buzzed-about brand has an impressive reputation for good reason. Their Resurfacing Compound cream tackles several skin concerns at once for revitalized skin that many reviewers stand by. In addition to their 20% off sitewide sale, shoppers can get a free Index Set ($182 value) with a purchase of $300 or more now through November 28.

Fenty Beauty

Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation


Sale: 25% off sitewide

We all know and love Fenty not only because it’s the brainchild of everyone’s favorite bad gal, Rihanna, but because they offer up some astronomically good beauty products. Everything from their matte long-wear foundation (which boasts a whopping 59 shades) to their Gloss Bomb lip gloss has garnered cult followings, so it’s truly a holiday blessing that they’re offering 30% off sitewide.

Kulfi Beauty

Kulfi Kajal Eyeliner


Sale: 20% off all products with code KULFI20

Kulfi’s whimsical aesthetic is enough to pull you in, but it’s the products that make you stay. With proud South Asian roots, Kulfi (which is the name of a “colorful, delicious South Asian ice cream”) is known for its award-winning eyeliners. You can grab some new hues for your eyes or their highly-rated concealer for 20% off this Black Friday.


Superegg Sound Renewal Serum Cream

Superegg NYC

Sale: 25% off sitewide using code BF25

Created by NY-licensed esthetician Erica Choi, SuperEgg is a vegan beauty brand and a love letter of sorts to beauty rituals practiced across East Asia using the many benefits of eggs. They’ve had their fair share of viral moments and Instagram fame, and now you can snag their famous sound renewal serum cream and much more for 20% off.


Abbott Sequoia Eau de Parfum


Sale: 30% off sitewide using code BF2022

Hispanic-owned fragrance brand Abbott is delivering environmental and health-conscious scents that reviewers can’t seem to get enough of (especially their Sequoia scent, which has a 5-star rating.) The affordable yet elevated brand is offering 30% off sitewide using code BF2022 and 35% off sitewide with code BFABBOTT35 for those who spend over $75

Ami Cole

Ami Cole Lip Oil Treatment

Ami Cole

Sale: 20% off sitewide

Ami Cole’s famous lip treatment oil still has fans in a chokehold, and there are no signs of letting up. The brand debuted to massive acclaim in 2021, and they have managed to keep the momentum going in a major way. The brand, “inspired by Senegal and born in Harlem,” is offering its biggest sale of the year 20% off everything. Now’s the time to stock up!


Daybird Tinted Skincare


Sale: 30% off sitewide from

The genius of Daybird is that the brand, created by Whitney McElwain and Veena Krishnan, delivers makeup, skincare, and sunscreen hybrids like this 4-in-1 tinted moisturizer that work for a myriad of skin types. From 11/22 - 12/4, Daybird is offering up 30% off sitewide and donating 5% of sales on Giving Tuesday, creating a shopping experience that’s ultimately for the greater good.

Base Butter

Base Butter Radiate Face Jelly

Base Butter

Sale: Up to 40% off

Base Butter’s award-winning face jelly gel moisturizer is a God-send for all skin types, especially those with oily skin. If it’s time for you to replenish your stash, this Black Friday/Cyber Monday deal will tickle your fancy. The brand is offering 40% off when you buy 4 products, 30% for 3, and 20% for 2. With a deal like this, it makes sense to just throw a few in the bag.

Youth Foria

Youth Foria Pregame Primer


Sale: 20% off with code Thankful25

Youth Foria is all about makeup that feels like skincare, and that’s something we can definitely get behind. Their daily protective primer is a Byrdie favorite, and their entire selection is on sale for Black Friday with 20% off.

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