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Healthy hair not only looks good, but it feels good. Unfortunately, as we age, our hair can lose its density and luster, leaving us with lackluster strands that don’t perform the way we want it to. The best way to battle this is with biotin, also known as vitamin B7. This B-complex vitamin, found in foods like salmon and egg yolk, does everything from strengthening to plumping to encouraging hair growth. Although you can load up on biotin through your diet, there are specially-formulated shampoos that can boost your hair’s health, one shower at a time.
Below, discover the best biotin shampoos for thicker, glossier hair.
Best Overall: Briogeo Blossom & Bloom Ginseng + Biotin Volumizing Shampoo
This shampoo is equal parts cleansing and stimulating. Ginger and ginseng awaken your scalp and follicles, which helps to banish dandruff and to improve hair's manageability. Biotin reinforces hair by delivering essential nutrients that coat each strand. Plus, this formula is sulfate-free, making it ideal for every hair type and routine.
Best Budget: Renpure Biotin & Collagen Thicken + Strengthen Shampoo
The best thing about this plant-based shampoo is that it's free of "baddies"—sulfates, phthalates, parabens, and dyes. It's also a steal. With its combo of biotin and collagen, it improves hair's density by thickening the strands for a fuller look and feel. Another lovely treat is the scent; enjoy notes of jasmine, bergamot, and apple.
Best Drugstore: OGX Thick & Full Biotin & Collagen Shampoo
No texture? No problem. With this shampoo, the plump is real. Fuller, healthier hair is one wash away thanks to ingredients like wheat protein, biotin, and collagen. The creamy consistency wraps around each strand, thickening your hair with every application. It's also gentle enough to use on sensitive scalps.
Best for Damaged Hair: Jason Natural Restorative Biotin Shampoo
If you're a diehard devotee to your hair iron, then you're probably dealing with weak and brittle strands. Sadly, when we style our hair (especially daily), there is damage to be seen over time. That's where this natural biotin shampoo comes in. Ultra-gentle, it's infused with biotin and vitamin B5 that boosts hair's elasticity for thicker, glossier locks. Users love the botanical formula, which they find really nourishes their hair.
Best for Hair Loss: HairGenics Pronexa Hair Growth Shampoo with Biotin
One look at the reviews for this shampoo and you'll be totally convinced. Users discovered that with continued use, this biotin-laced cleanser has decreased the amount of hair loss and encourages new hair growth, thanks to clinically proven DHT blockers like saw palmetto extract. Aloe vera and seaweed extract work together to moisturize the scalp and hair while preventing shedding. It's recommended to be used for at least six months for desired results.
Best for Fine Hair: Avalon Organics B-Complex Biotin Thickening Shampoo
Made with a whopping 70% organic ingredients, this thickening shampoo is perfect for those who want to add body to their hair. Whether your hair is fine, thinning, or lifeless, the mix of vitamin E, wheat protein, and biotin brings back strength, volume, and softness. Users rave that hair fallout has lessened over time.
Best for Volume: R+Co Dallas Biotin Thickening Shampoo
Dubbed "Dallas"—everything’s bigger in Texas, right?—this shampoo gets you big, bouncy hair. Notable ingredients include strengthening biotin, conditioning coconut oil, and volumizing saw palmetto berry extract. The star? Pro-vitamin B5, a mega-moisturizer that penetrates and coats each hair strand for hydration and a glossy finish. In other words: flat hair, be gone!
Best for Breakage: Suave Professionals Strengthening Shampoo Biotin Infusion
This formula focuses more on combating the cause of breakage. In short, less breakage means less fallout. Biotin targets weak strands by fortifying them, which means decreased hair loss when doing everything from brushing, styling, and more. One user notes that this shampoo has effectively strengthened her double-processed hair.
Best for Colored Hair: Mill Creek Biotin Shampoo with Aloe Vera
Blond, platinum, ginger, or jet black—whatever your (not natural) color, this nourishing shampoo is your new BFF. Made with keratin, elastin, and jojoba, the lightweight texture lathers well all throughout the scalp and hair, distributing vitamins and nutrients for noticeable volume. Users note that while their hair felt stronger, they also noticed less thinning in general.
Best for Frizz: Schwarzkopf Essence Ultime Biotin Volume Shampoo
With unruly, brittle hair comes unwanted frizz and flyaways. Hair oil could only do so much. The best way to battle straggly strands is by getting to the source: your hair's health. This shampoo consists of pearl essence, refined proteins, and keratin—a unique combo that hydrates, smooths, and reinforces the hair strand. One user notes that after use, her hair not only felt silky but had great movement, even before styling.
Best for Regrowth: Paisle Botanics Biotin Shampoo for Hair Growth
After slowing down hair loss, the next step is to encourage hair growth. This therapy shampoo does both. A power-packed combo of rosemary, saw palmetto, aloe vera, and coconut stimulate the scalp for regrowth. Among its many benefits—adding volume, softness, and shine—users also found that their hair overall felt healthier and fuller. One even notes that she could finally run her fingers down her strands without breakage.
Best Luxury: Kevin Murphy Plumping Wash
While we love this product for its vanity-approved millennial pink bottle, the formula within definitely deserves some praise, too. Blended with oleanolic acid, derived from the lovely hemsleya root, and acai berry extract, this shampoo is a pro at reversing the signs of follicle aging. Silk amino acids offer hydration to thirsty hair, making strands bouncier and much more flexible. Apply the luxurious formula into wet hair, from root to tip, lather for a minute or two, then rinse.