What are the benefits of biotin shampoos?

“Biotin shampoos aren’t a miracle product for hair growth, but they can strengthen follicles, boost the keratin structure of the hair, combat dryness, and help increase the hair’s density,” says Kim.

How often should you use biotin shampoos?

Kim suggests using these every time you wash for maximum benefits. However, it's also a good idea to look at the instructions on the label for shampoo for the frequency of use just to be sure. If you find your hair feels brittle or dry, try using once or twice per week and alternating with a super moisturizing shampoo.

How long do biotin shampoos take to work?

Unfortunately, there’s no set answer here; Kim says it all depends on your hair type, how damaged your hair is, and the product you choose. Check the label and some of the product reviews to get an idea of what to expect.

The 14 Best Biotin Shampoos of 2023

In the world of haircare, biotin is arguably one of the most buzzed-about ingredients. Also known as vitamin B7, it gets a ton of play in the supplement world and is well-known for its ability to help promote stronger and healthier hair. (Seriously, good luck finding a hair supplement that doesn’t contain it.)

While you can get biotin orally via a supplement or through your diet (think salmon and egg yolks), it's also a staple in many topical hair products. Many shampoos contain biotin, which makes it easy to ensure you get stronger, thicker, and fuller hair with every wash. And really, who doesn’t want that?

We conducted hours of research on the best biotin shampoos for every hair type, considering formula, scent, other active ingredients, and if the formulas contain sulfates. After consulting with a hair stylist and colorist and considering dozens of options, we landed on the following picks.

Our Top Picks

Best Overall:

Briogeo Biotin Volumizing Shampoo at Amazon

Jump to Review

Best Budget:

RENPURE Biotin & Collagen Thicken + Strengthen Shampoo at Walmart

Jump to Review

Best Drugstore:

OGX Thick & Full + Biotin & Collagen Shampoo at Amazon

Jump to Review

Best Drugstore, Runner-Up:

Love Beauty Planet Vegan Biotin Shampoo at Walmart

Jump to Review

Best for Natural Hair:

Girl + Hair Biotin Hydrating Hair Milk at Amazon

Jump to Review

Best for Breakage:

Suave Biotin Infusion at Walmart

Jump to Review

Best for Regrowth:

Paisle Shampoo for Hair Growth at Amazon

Jump to Review

Best for Hair Loss:

Pronexa Hair Growth Shampoo at Amazon

Jump to Review

Best Splurge:

R+Co Thickening Shampoo at Amazon

Jump to Review

Best for Scalp Issues:

Maple Holistics Biotin Shampoo at Amazon

Jump to Review

In This Article

Our Picks
Final Verdict
How We Researched
What to Look For
FAQ
Why Trust Byrdie

4.8

Blossom & Bloom Ginseng + Biotin Volumizing Shampoo

Amazon

View On Amazon View On Sephora View On Ulta

What We Like

Helps make hair instantly look thicker
Works on all hair types
Hydrating

What We Don't Like

Can contribute to tangles

There’s a lot to like about this shampoo. First and foremost, the sulfate-free formula works on all textures, from fine and straight to thick and curly (and also won’t strip color). It’s 98 percent natural, relying on ginger and ginseng to deep clean the scalp—a good thing when it comes to promoting healthy hair growth. Meanwhile, biotin and vitamin B5 (panthenol) strengthen and thicken hair. It’s a top choice for Rubyna Kim: “This is probably my favorite biotin shampoo. It contains a natural thickener called maltodextrin that helps individual strands look thicker and fuller,” she says.

Price at time of publish: $28

Hair Type: All | Scent: Citrus | Size: 8 fluid ounces | Sulfate-Free: No | Cruelty-Free: Yes

Renpure-biotin--collagen-thicken---strengthen-shampoo

Walmart

View On Walmart

What We Like

Affordable
Free of parabens, phthalates, and dyes
Smells great

What We Don't Like

Can leave behind some residue

This shampoo pairs a laundry list of B vitamins—biotin included—with strengthening amino acids and collagen. It relies on plant-based cleansers instead of potentially harsh and drying sulfates and is paraben-free, phthalate-free, and dye-free too. The lovely scent features notes of jasmine, bergamot, and apple blossom. And yes, you get all of that for a wallet-friendly price.

Price at time of publish: $6

Hair Type: Fine, thin | Scent: Floral | Size: 16 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: Yes

OGX Thick & Full Biotin & Collagen Shampoo

Walgreens

View On Amazon View On Ulta View On Target

What We Like

Very hydrating
Affordable
Contains multiple proteins for hair

What We Don't Like

Strong fragrance

Rich and creamy, this formula coats every hair strand with a blend of biotin, collagen, and wheat proteins—a trio that effectively plumps and strengthens. It’s got an affordable price, gives a clean rinse, and delivers results in just one wash.

Price at time of publish: $14

Hair Type: Fine, thin | Scent: Floral | Size: 13 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: No

Kohls

View On Walmart View On CVS View On Kohls.com

What We Like

Affordable
Smells good
Vegan

What We Don’t Like

Can leave behind some residue

This sudser is affordable with a five-in-one formula providing deep cleansing, strengthening, hydration, fullness, and shine. Vegan-friendly sources of biotin fortify your hair, and the fresh, citrusy mandarin scent gives an instant mood boost.

Price at time of publish: $7

Hair Type: All | Scent: Citrus | Size: 13.5 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: Yes

Girl---hair-refresh--aloe-vera-biotin-hydrating-hair-milk

Amazon

View On Amazon View On Girlandhair.com

What We Like

Easy to use applicator tip
Great for natural hair
Helps with breakage

What We Don't Like

Doesn’t clean as well as traditional shampoo

While technically not a shampoo, this conditioning rinse is a choice option for freshening up natural hair. Coconut water and hemp seed oil impart plenty of hydration, tea tree oil refreshes the scalp, and biotin helps promote healthy hair growth. The no-rinse formula is easily dispensed right onto the scalp with a targeted applicator tip.

Price at time of publish: $15

Hair Type: Natural | Scent: Coconut | Size: 10 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: Unknown

Suave-professionals-strengthening-shampoo-biotin-infusion

Walmart

View On Walmart View On Instacart.com

What We Like

Affordable
Strengthens
Lightweight

What We Don't Like

Not sulfate-free

If your strands are suddenly snapping left and right, reach for this shampoo. It targets the cause of breakage, ultimately helping to minimize shedding. Biotin fortifies and bulks up hair, reducing the amount of fallout from daily habits such as brushing and styling. This formula also gets bonus points for its affordable price.

Price at time of publish: $5

Hair Type: Fine | Scent: Original | Size: 28 fluid ounces | Sulfate-Free: No | Cruelty-Free: Yes

Paisle-botanics-biotin-shampoo-for-hair-growth

Amazon

View On Amazon

What We Like

Great for thinning hair
Gentle
Creamy texture

What We Don't Like

Could be more hydrating

This sulfate-free shampoo cleanses super gently and contains plenty of botanicals that make it ideal an ideal choice for thinning hair. Saw palmetto extract is in the formula, as is rosemary, aloe vera, coconut, and, of course, biotin, to help both stimulate the scalp and help hair grow longer and fuller.

Price at time of publish: $25

Hair Type: All | Scent: Original | Size: 8 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: Yes

Amazon

View On Amazon

What We Like

Contains DHT blockers to address hair loss
Strengthens
Free of parabens

What We Don't Like

Three-month use recommended for best results

Technically speaking, minoxidil is the only FDA-approved ingredient that re-grows new hair. That being said, the anecdotal evidence from rave reviews of this product make it well worth a try for those dealing with excess shedding. There’s thickening biotin as well as DHT-blockers like saw palmetto extract. (DHT is a hormone known to be a major contributing factor toward hair loss.) FYI: You’ll need to use it regularly for at least three months to see results.

Price at time of publish: $30

Hair Type: Fine, thin | Scent: Aloe vera | Size: 8 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: Yes

Amazon

View On Amazon View On Dermstore View On Walmart

What We Like

Adds shine
Works on all hair types
Very hydrating

What We Don't Like

Can contribute to tangles

The biotin in this sudser helps boost the keratin structure of your hair, which increases strength and resilience. It also touts conditioning vitamin B5, shine-enhancing coconut oil, and saw palmetto extract, a naturally volumizing ingredient to make your hair look noticeably fuller with every wash. “It adds bounce to hair that’s flat or fine but is still hydrating enough to use on dry ends,” says Kim, who counts this as another one of her favorites.

Price at time of publish: $34

Hair Type: All | Scent: Wood/fruit | Size: 8.5 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: Yes

Amazon

View On Amazon View On Walmart

What We Like

Works well for both hair and scalp
Vegan
Affordable

What We Don't Like

Feels a little medicinal

If you want thicker and stronger hair, but you're also dealing with a flaky, itchy, irritated scalp, reach for this guy. It contains biotin, of course, but it’s also noteworthy for its addition of zinc, tea tree oil, jojoba oil, and argan oil to soothe your scalp and help fight flakes—all while improving the look and feel of your hair.

Price at time of publish: $12

Hair Type: Fine, thin | Scent: Sandalwood | Size: 8 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: Yes

Amazon

View On Amazon View On Ulta View On Walmart

What We Like

Strengthens
Gentle
Available in multiple sizes

What We Don’t Like

Could be more hydrating

Those with long hair may find a biotin-infused shampoo especially beneficial; it can help keep ends from snapping. More specifically, Kim likes this option, which she says is great for fortifying damaged hair and reducing the appearance of split ends. It helps reduce breakage when used with the accompanying conditioner and treatment.

Price at time of publish: $24

Hair-biology

View On Target View On Walmart View On Hairbiology.us

What We Like

Strengthens
Volumizes
Easy-to-dispense pump-top applicator

What We Don’t Like

Can leave behind some residue

Technically speaking, this brand is geared towards more mature users; their formulas tout ingredients that help keep hair strong and full of shine. That being said, this pick, chock full of biotin, works well to add volume and fullness to your hair, no matter how old you are. Reviewers rave about how well it boosts their hair and leaves them nice and soft, too.

Price at time of publish: $10

Hair Type: Aging | Scent: Original | Size: 6.4 fluid ounces | Sulfate-Free: No | Cruelty-Free: Unknown

Better-not-younger

View On Better-notyounger.com

What We Like

Sulfate-free
Defines curls
Moisturizes

What We Don't Like

Contains Polyquaternium 7

Curly hair types can benefit from using a biotin shampoo just as much as finer, straight hair. This shampoo strengthens and helps make curls more resilient while keeping them soft and hydrated. With argan, coconut, and buriti oils and cupuacu and kokum butters, curls stay nourished and defined without being too weighed down. Niacin and biotin work together in this strengthening formula.

Price at time of publish: $29

Hair Type: Curly, coily | Scent: Original | Size: 8.4 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: Yes

Pantene-nutrient-blends-illuminating-sulfate-free-biotin-shampoo

Target

View On Target View On Walmart View On Bed Bath & Beyond

What We Like

Affordable
Smells great
Boosts shine

What We Don't Like

Could be more hydrating

Pantene makes hair products for every need and concern at a great value, and this product is no exception. The gentle, sulfate-free formula contains biotin and won't strip or fade your color. The formula even helps boost your hair's shine, so color looks brighter and fresher. And the fresh jasmine scent is intoxicating, yet not too overpowering.

Price at time of publish: $9

Hair Type: Color-treated | Scent: Floral | Size: 9.6 fluid ounces | Sulfate-Free: Yes | Cruelty-Free: No

Final Verdict

While a biotin shampoo isn’t necessarily going to solve all of your hair woes, it can be a good way to help keep hair strong. The Briogeo Blossom & Bloom Ginseng + Biotin Hair Volumizing Shampoo is our overall favorite as a sulfate-free option that works on all hair types and textures. You can find great biotin shampoos at the drugstore, too; the RENPURE Biotin & Collagen Thicken + Strengthen Shampoo is a great option that also contains collagen.

How We Researched

To compile this list, our team of editors and contributors spent hours researching the best products on the market in this category, evaluating their key features—like ingredients, shade range, or design—in addition to reviews from customers and other trusted sources. We then used this research to assign a star rating from one to five (five being the best; one being the worst) to certain products on the list.

Meet the Expert

Rubyna Kim is a StyleSeat Hairstylist and Colorist based in Los Angeles. She’s also an extension specialist.

What to Look for in a Biotin Shampoo

Vitamin B7 or Vitamin H

If you don’t see biotin listed as such, Kim suggests looking for these ingredients—vitamin B7 or vitamin H—which are alternate names for biotin. You can also just search for any hair cleanser that says it boosts thickness and reduces breakage, and then look to the ingredients listings for biotin.

Strengthening Ingredients

Think fortifying proteins such as soy, silk, and keratin so that you get even more benefit from the formula. Saw palmetto also has been shown to help boost the strength of hair follicles. You'll often find a bevy of these ingredients along with biotin in strengthening shampoos. Other notable ingredients you'll find in these types of shampoos that help nourish your scalp and hair are caffeine, niacin, zinc, rosemary extract, and collagen. Better Not Younger Bounce Back Shampoo contains niacin, while Paisle Botanics Biotin Shampoo has rosemary extract.

Consider Your Hair Type

While many biotin shampoos are meant to address thinning or fine hair, there are equally many designed for thicker, curlier hair types. If your hair is curly or coily, you'll want to look for a hydrating option, as your hair typically needs more moisture than fine, straight types. And if your hair is chemically processed, you'll want to make sure your shampoo is labeled as being safe for color-treated hair, like the Pantene Nutrient Blends Illuminating Sulfate Free Biotin Shampoo.

FAQ

What are the benefits of biotin shampoos?

“Biotin shampoos aren’t a miracle product for hair growth, but they can strengthen follicles, boost the keratin structure of the hair, combat dryness, and help increase the hair’s density,” says Kim.
How often should you use biotin shampoos?

Kim suggests using these every time you wash for maximum benefits. However, it's also a good idea to look at the instructions on the label for shampoo for the frequency of use just to be sure. If you find your hair feels brittle or dry, try using once or twice per week and alternating with a super moisturizing shampoo.
How long do biotin shampoos take to work?

Unfortunately, there’s no set answer here; Kim says it all depends on your hair type, how damaged your hair is, and the product you choose. Check the label and some of the product reviews to get an idea of what to expect.

Why Trust Byrdie

Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. She has long, fine hair, so she’s always looking for good products that can help strengthen her hair—biotin shampoos included.

The 19 Best Conditioners of 2023

Article Sources

Byrdie takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial guidelines to learn more about how we keep our content accurate, reliable and trustworthy.

Patel DP, Swink SM, Castelo-Soccio L. A Review of the Use of Biotin for Hair Loss. Skin Appendage Disord. 2017 Aug;3(3):166-169. doi: 10.1159/000462981. Epub 2017 Apr 27. PMID: 28879195; PMCID: PMC5582478.
Evron E, Juhasz M, Babadjouni A, Mesinkovska NA. Natural Hair Supplement: Friend or Foe? Saw Palmetto, a Systematic Review in Alopecia. Skin Appendage Disord. 2020 Nov;6(6):329-337. doi: 10.1159/000509905.