IGTV is Instagram's new video-sharing platform, and it's worth a little peruse this weekend, as some of our favourite beauty influencers are starting to populate the channels with fun, informative and downright snackable videos for us to binge-watch. What's great about IGTV is that it lives within the Instagram app, so you don't need to move from your mobile.
There are a couple of ways to find people on IGTV. You can either go to your fave Instagrammer's account (if they're active on IGTV, it'll show up just before their Insta Stories highlights reel), or when you're in IGTV, you can search for people. You can also browse videos curated to your likes. If you weren't able to finish watching a video, you can go to the "continue watching" tab.
Then you can interact by liking, commenting or even by sending your fave videos to your friends via DM. Not sure who to watch first? These are our nine favourite beauty experts to watch.
There are tons of tips here covering a wide range of topics, from mastering a nude pout to a serious highlighter look that Nam Vo calls a "glowgasm."
Beautyblender's global pro artist shares plenty of tips and tricks on how to use this cult tool in her IGTV. Check out her Q&A, and take a moment to look at some of her more out-there looks.
Head to Lotstar's IGTV here.
Hairstylist Justine Marjan works with the likes of Olivia Culpo and Kristin Cavallari. Her IGTV is jam-packed with hair tutorials and sneak peeks inside her kit.
Summer Fridays co-founder Marianna Hewitt has shared a few videos on her IGTV. The most useful and informative has to be her evening skincare routine.
Head to Marianna Hewitt's IGTV here.
With a founder who's so active on social media, it's little wonder Kylie Cosmetics is leading the charge on IGTV. We're blown away by some of the highlighter videos (they definitely make us want to shop the looks).
We're big fans of Fenty Beauty here at Byrdie HQ. The IGTV has Rihanna-inspired makeup tutorials and even a makeup guide for men. Love.
Katie Jane Hughes
Ah, Katie Jane Hughes! This makeup artist is a friend of Byrdie, and she creates the kind of makeup looks you really want to wear. She inspires us every single day with her makeup looks. Check out her "glossy skin and bright red lip" video. You'll love it.
Dominic Skinner, a global senior artist for MAC, is a makeup force to be reckoned with. He's seriously talented.
Our editorial director is pretty active on IGTV, and she offers up everything from skincare guides to makeup tutorials.
Next up, this is how Jennifer Aniston keeps her skin looking so good.