The Snapchat Accounts to Follow If You’re a Beauty Junkie

Adrianna Barrionuevo

There are over 100 million active Snapchatters, a handful of silly face filters, and geotags galore, which means you'll want to carefully decide who to follow on the social media app. Sure, stories disappear in 24 hours, but that doesn't mean you should write off following some of the best beauty accounts on Snapchat. Whether it's a YouTube vlogger or a makeup brand, you'll get everything from unfiltered videos, mini tutorials, and hilarious moments captured on the platform that you won't want to miss. So whether you're part of the Snap-arazzi or are on the fence about firing off snaps of your own, you'll want to peep the list we've curated.

Check out seven of our favorite beauty Snapchat accounts to follow right now.

Colourpop Cosmetics, @colourpopco

Check out the makeup brand's account for all the latest launches (like when Dopey will be restocked), a behind-the-scenes look at the warehouse, and tons of swatching in action.

Katy DeGroot, @lusterlux


A photo posted by •L•U•X• (@lustrelux) on

Whether she's walking her cute pup, Zoe, or hitting up the Z Gallerie outlet with BFF Desi Perkins, Katy DeGroot gives followers a glimpse into her day-to-day activities, and it's always an adventure.

Ouai Haircare, @theouai


A photo posted by OUAI Haircare (@theouai) on

The new haircare brand's account is chock-full of daily hair tips, tutorials, and the occasional Jen Atkin takeover.

Felicia Walker Benson, @ThisThatBeauty

We can't get enough of Felicia (and her adorable daughter, Pheobe, who makes regular cameo) as she chronicles her daily beauty events and reviews skincare products.

Maybelline New York, @maybelline


A photo posted by Maybelline New York (@maybelline) on

Spend your days hopping around NYC with the Maybelline team on Snap, and pay extra-close attention on Tip Tuesday, the weekly series where the brand shares unique makeup tips and tricks.

Desi Perkins, @desiperkins

You can't follow Katy without following Desi—it's a fact. If she's not hanging out with her bestie, Desi is probably cuddling with her pups, Harper and Cannoli, or trying to figure out where she misplaced her falsies. Either way, she always makes time to crack jokes and update followers on her latest YouTube uploads.

Beautycon, @Beautyconsnaps


A photo posted by Beautycon (@beautycon) on

Beautycon is always either on the road, hosting takeovers, or giving us a peek at the next box. Whatever it does, we always want to make sure we're in on the action.

What's your favorite Snapchat account to follow? Tell us in the comments!

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