All the September Beauty Launches to Know About This Fall

Autumnal vibes ahead.

Woman with glossy lips


Hello, September! As the warmth of summer beginning to transition into the cooler days of autumn, we find no better time than now to ignite our self-care plan. Whether that means forecasting how we’ll maintain soft and glowing skin throughout the cold months or discovering new tools to help us unwind after a long day, the wisdom of winter preparation is at the forefront of our minds. 

Ahead, see our list of newly released must-haves that includes intoxicating scents, a fall-inspired lip balm (yes, it's pumpkin spice), and a colorful palette to help you switch over your beauty wardrobe and ultimately try new products to enhance your Fall beauty routine.

Bread Beauty Supply

Bread Scalp-Serum
Bread Beauty Supply Scalp-Serum $28

Bread, one of last year’s most talked about new beauty brands, is back with two brand new launches made for nourishing your scalp and curls. The Mud-Mask ($34) is exactly what it sounds like—a clay mask for your scalp that’s designed to detox and reset (just like a facial mud mask does). The Scalp-Serum ($28) provides a tingly reset for your scalp, with exfoliating, soothing, and cooling benefits. They’ll both make your wash day that much more productive and enjoyable.


MAC Studio Fix Mattifine Primer
MAC Studio Fix Mattifine Primer $34

Even though we’re ready for sweaters and cooler weather, we also know we’ll be dealing with humid, sweaty skin well into October. Thankfully, MAC’s latest launch—the Studio Fix Mattifine Primer ($34)—is a climate-proof formula that controls oil and shine for twelve hours. The product’s innovative gel-to-powder texture feels velvety soft on the skin, and delivers a soft-focus effect that lasts all day.


Ustawi Vitamin C Anti-Oxidant Serum
USTAWI Vitamin C Anti-Oxidant Serum $45

USTAWI is a new melanin-focused skincare brand founded by former refugee, model, and Miss Congo Natacha Paugam. The brand uses African botanicals (like the super fruit baobab) to develop formulas that are highly effective for melanin-rich skin tones and the unique issues that affect them. USTAWI’s first drop includes six products: a Vitamin C Serum ($45), Dark Spot Corrector ($55), Green Tea Moisturizer ($35), Detoxifying Toner ($30), Micellar Water Gel ($25), and a Protective Mist ($40).


Dyson Flyaway Attachment
Dyson Flyaway Attachment $40

If you’ve ever struggled blowing out your hair with a round brush, then Dyson’s latest launch is for you. The brand’s new Flyaway Attachment (which attaches to their cult-favorite Supersonic Hair Dryer) takes the guesswork out of getting a salon-quality blowout at home. The secret lies in the Coanda effect, which the brand describes as a phenomenon that occurs when air naturally follows an adjacent surface at the right speed and pressure. The result? Soft, smooth, flyaway-free hair every time.


Fenty Gloss Bomb Heat Universal Lip Luminizer + Plumper $22

By now we’re all aware that Rihanna understands the assignment, and her latest Fenty drop is no exception. From the fall-friendly Gloss Bomb Heat Universal Lip Luminizer + Plumper ($22) hues to the new satin chocolate brown Flyliner ($22) shade (aptly named In Big Truffle), she’s given us plenty to work with this season. RiRi even wore the new Gloss Bomb in Fussy to her much-discussed Met gala after-party.


Glossier Universal Pro-Retinol
Glossier Universal Pro-Retinol $35

Glossier’s first retinol product promises to “uncomplicate” your skincare routine. Made with ingredients like retinyl sunflowerate, stevia extract, and mondo grass root extract, it’s designed to be less irritating than other retinol formulas, but just as effective. The serum’s texture is super lightweight and leaves a silky finish, so it can easily be layered under other products.

Bath & Body Works

Bath & Body Works Sweet Cinnamon Pumpkin Candle
Bath & Body Works Sweet Cinnamon Pumpkin Candle $26

True story: it’s not officially fall until you buy a seasonal candle. Luckily, Bath & Body Works just released their new collection of fall-inspired scents, including Harvest Linen, Champagne Toast, and of course, plenty of pumpkin. We’ll take one of each.

Clean by endota

Clean by endota Pink Grapefruit & Lemon Aspen Hand & Body Wash
Clean by endota Pink Grapefruit & Lemon Aspen Hand & Body Wash $15

Endota, one of Australia’s best-selling clean beauty brands, is finally available stateside this month. The new collection, Clean by endota, features a selection of body washes and lotions in refreshing scents like Pink Grapefruit & Lemon, Rose & Tasmanian Lavender, and Wild Orange & Geranium. Plus, the Australian-made products are clean, organic, and housed in sustainable (and chic) packaging made from post-consumer plastics.

YSL Beauty

Yves Saint Laurent Black Opium Extreme Eau de Parfum
YSL Beauty Black Opium Eau de Parfum Extreme $130

YSL Beauty is taking its signature Black Opium fragrance to new heights. The scent beloved by ambassador Zoë Kravitz has recently gotten a makeover. The new Black Opium Eau de Parfum Extreme ($130) promises to be “edgier, bolder, and sexier than ever” with strong notes of black coffee, patchouli, and white jasmine. 


Forvr Mood Mini Candle Gift Set
FORVR Mood Mini Candle Gift Set $50

FORVR Mood, the lifestyle brand from mega influencer Jackie Aina, just launched a new limited-edition mini set of their core scents. Featuring fragrances like Caked Up, with notes of almond cream, honey, and vanilla bean, and Cuffing Season, with notes of iris and Douglas Fir, it’s the perfect collection to get your fall vibes on.


Morphe Make It Big Plumping Lip Gloss
Morphe Make It Big Plumping Lip Gloss $12

Morphe’s first ever plumping lip gloss is here, and now we’ll be sporting full, pouty lips all season long. The cooling formula is infused with hyaluronic acid and comes in ten glossy shades, from lowkey nudes to bold reds. Plus, it’s a steal at just $12.

The brand also launched its new collection with makeup artist Ashley Strong this month. Not only is the new Morphe X Ashley Strong Collection filled with stunning, fall-ready colorways, but it’s also designed to remind users how makeup can be therapeutic. In addition to being a self-taught MUA, Strong is also a passionate mental health advocate, and wanted her collection to celebrate "slowing down, letting go, and creating some magic."


Lancôme Drama Liqui-Pencil Waterproof Eyeliner
Lancôme Drama Liqui-Pencil Waterproof Eyeliner $22

If you’re looking for an eyeliner that can outlast a busy day (and then some), you may want to set your eyes on Lancôme’s new Drama Liqui-Pencil Waterproof Eyeliner ($22). The unique hybrid gel formula delivers dramatic and vibrant color in just one stroke of a pencil without smudging or fading for 24-hours.

The newness is available in matte, metallic, and glitter finishes.

Thrive Causemetics

Thrive Causemetics Pumpkin Spice Latte Liquid Lip Balm
Thrive Causemetics Pumpkin Spice Latte Liquid Lip Balm $26

Thrive Causemetics is relaunching its limited-edition Pumpkin Spice Latte Liquid Lip Balm ($26). The seasonal lip treatment—made with all-natural oils and sweet notes of creamy vanilla, warm cinnamon, ginger, cardamom, and spiced clove—promises to instantly revive and restore dry lips with the wonderful addition of vitamin B5.

Treslúce Beauty

Treslúce Beauty by Becky G Eterno Liquid Liner
Treslúce Beauty Eterno Liquid Liners $15

Treslúce Beauty by Becky G just launched its Eterno Liquid Liners ($15) to help you achieve everything from a classic wing to a bold reverse cat-eye look. The shades include deep black, espresso, and cobalt. Designed with a petite brush tip for quick and easy application, the vegan must-have is both waterproof and smudge-proof for a day of flawless wear. 

Urban Decay 

Urban Decay NAKED Cyber Palette
Urban Decay Naked Cyber Eyeshadow Palette $49

Urban Decay will release its vegan Naked Cyber Eyeshadow Palette ($49) on September 21. The new palette features a dozen versatile and ultra-blendable neutral shades. The "no-makeup makeup" look has just become that more achievable! 

Lunata Beauty

Lunata Beauty Cordless Styler PRO
Lunata Beauty Lunata Cordless Styler PRO $250

Lunata Beauty has just launched its most powerful styler yet. Designed with professional stylists in mind, the new Lunata Cordless Styler PRO ($250) is just what you need to maintain your radiant tresses on the go. Boasting larger titanium plates and precise adjustable temperature settings (200℉ to 450℉), the hair tool is a must-have for travel thanks to the lithium-ion batteries that provide up to 60 minutes of use time.

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