All the September Beauty Launches to Know About This Fall

Hello, September! As the warmth of summer beginning to transition into the cooler days of autumn, we find no better time than now to ignite our self-care plan. Whether that means forecasting how we’ll maintain soft and glowing skin throughout the cold months or discovering new tools to help us unwind after a long day, the wisdom of winter preparation is at the forefront of our minds. 

Ahead, see our list of newly released must-haves that includes intoxicating scents, a fall-inspired lip balm (yes, it's pumpkin spice), and a colorful palette to help you switch over your beauty wardrobe and ultimately try new products to enhance your Fall beauty routine.

LipLoveLine

Embody the look of fall in a single swipe! The Rooted Matte Liquid Lipstick ($15), made with jojoba seed oil, is everything you need to get that natural earth-toned look for a luscious lip. The lipstick also creates a barrier that locks in moisture and protects your skin for a velvety-soft finish.

Reverie

Every once in a while, your hair deserves a treat—so why not give it cake? Reverie’s recently reformulated Cake Restorative Scalp Tonic ($72) is a refreshing serum that protects, hydrates, and balances the pH of the hair and scalp with active ingredients. Indian senna locks in moisture, apple stem cells boost follicle health, and hydrolyzed protein from the sweet white lupine plant helps reduce hair fallout. 

Victoria’s Secret

Prepare to be wild and free with Victoria’s Secret Tease Candy Noir ($58). The dark gourmand scent has notes of delicious raspberry glaze, night-blooming Iris, and warm Tonka that envelopes the fragrance with an indulgent elegance. 

The scent is also available in a mist, lotion, body cream, and bath crystals. 

Topicals

The latest from Topicals is an all-purpose balm to moisturize and prevent dryness... pretty much anywhere. You can use Slick Salve ($16) for cuticles, lips, or wherever else you're feeling parched.

Anecdote Candles

Get into the new season with the Basic Candle ($26) which highlights the scent of fall. Featuring notes of pumpkin and cardamom on top of a rich base of clove leaf and harvest acorns, this candle embodies that autumnal feeling of warmth and coziness.

Glamcor

This is not your average beauty light. Glamcor just dropped a customizable and Foldable Ring Light ($395)—so you can say goodbye to storage woes. Plus, it offers a host of powerful light adjustments. Just think of all the selfie and TikTok video options.

Find Your Happy Place

Reclaim your bath time while warming your soul with Find Your Happy Place. The new Lazy Weekends Indulgent Bubble Bath And Shower Gel ($7) smells like fall with notes of toasted marshmallow, caramel drizzle, vanilla bean, almond blossom. 

This nourishing formula consists of a blend of shea butter, cocoa butter, and vitamin E to leave the skin feeling clean and refreshed. This body wash is best paired with the complete Lazy Weekends collection for an immersive sensory experience. 

LYS Beauty

Give your skin that lit-from-within glow with the new AIM HIGH Multi-Use Liquid Highlighter ($19) from LYS Beauty. The long-wearing, vegan formula utilizes Mango Fruit Extract and Hyaluronic Acid to refresh dull, dehydrated skin.

The product claims to visibly refine skin texture with the help of Myrciaria Dubia Fruit Extract.

Dr. Barbara Sturm

Reduce the appearance of dark shadows and puffiness with Dr. Barbara Sturm’s latest addition to the Super Anti-Aging Collection. The new Super Anti-Aging Eye Cream ($210) is a high-performance, advanced science formulation is specially developed with potent ingredients that target the visible signs of aging around the eyes. 

about-face

Invent your own futuristic vision with about-face. The brand recently released its Fractal Glitter Eye Paint Shimmering Mousse Eyeshadow ($21) that promises not to crease, crack, or transfer. 

This long-wear shimmer shadow goes on velvety smooth thanks to the super-fine glitter. It's also completely customizable without leaving any stickiness.

Fig.1

After launching its first collection of science-backed skincare products earlier this year, Fig.1 is back with a brand new retinol cream. The Retinol Renewal Cream No. 2 ($42) contains twice the amount of encapsulated retinol as the brand’s original Retinol Renewal Cream No. 1, so it’s ideal for anyone whose skin has already adjusted to the powerful ingredient. Once you’ve used the No.1 cream for 60 days, the brand recommends bumping up to the newly released formula for even better results (think: softer, smoother skin with less noticeable wrinkles and dark spots).

Keys Soulcare

Keys Soulcare, the wellness-focused skincare line from Alicia Keys, is expanding their Body Care collection with the launch of three new products. Kick off your routine by exfoliating with the Energizing Dry Body Brush ($22) to remove dead skin cells, and then follow up with the Body Polish ($25) for even smoother skin. The body scrub is infused with lactic acid and bamboo charcoal, so it both chemically and physically exfoliates. Finally, use the Melting Body Balm ($30)—a cross between an oil and a cream—for a dose of sage and oat milk-scented moisture.

LUXSB

LUXSB is bringing the fragrance capital to the comfort of our homes! The subscription service is welcoming Made In Pigalle to its roster of amazing scents. Get ready to be transported to Paris with two versatile perfumes including Marie In Le Marais ($16)—boasting the elegance of blackcurrant bud, petals of centifolia rose, and precious iris wood— and Elsa in Alesia ($16)—featuring delicate peonies mixed with the sweetness of watermelon.

Verb

Verb, the haircare brand known for its cult-favorite products like the Ghost Oil ($18) and Ghost Mask ($18), has officially entered the body care game with the launch of its latest collection. The new Body Wash ($18) and Body Lotion ($18) are both infused with fatty acid-rich moringa oil, and work to hydrate, moisturize, and soothe for soft, healthy skin. Plus, like all Verb products, they’ll look super chic on your shower shelf.

Reserveage

Reserveage is making its first foray into skincare with a new pro-collagen line. The debut collection includes four products that are all made with the brand’s proprietary microencapsulated copper peptides. The Firming Face Cream ($60) and Firming Neck Cream ($60) are designed to promote firmness and elasticity, while the Illuminating Eye Cream ($50) works to diminish the appearance of crow’s feet and under-eye bags. However, we’re most excited to start reaching for the new Hydrating Hand & Foot Cream ($45) as the weather gets colder and we’re in desperate need of some TLC.

Bread Beauty Supply

Bread, one of last year’s most talked about new beauty brands, is back with two brand new launches made for nourishing your scalp and curls. The Mud-Mask ($34) is exactly what it sounds like—a clay mask for your scalp that’s designed to detox and reset (just like a facial mud mask does). The Scalp-Serum ($28) provides a tingly reset for your scalp, with exfoliating, soothing, and cooling benefits. They’ll both make your wash day that much more productive and enjoyable.

MAC

Even though we’re ready for sweaters and cooler weather, we also know we’ll be dealing with humid, sweaty skin well into October. Thankfully, MAC’s latest launch—the Studio Fix Mattifine Primer ($34)—is a climate-proof formula that controls oil and shine for twelve hours. The product’s innovative gel-to-powder texture feels velvety soft on the skin, and delivers a soft-focus effect that lasts all day.

USTAWI

USTAWI is a new melanin-focused skincare brand founded by former refugee, model, and Miss Congo Natacha Paugam. The brand uses African botanicals (like the super fruit baobab) to develop formulas that are highly effective for melanin-rich skin tones and the unique issues that affect them. USTAWI’s first drop includes six products: a Vitamin C Serum ($45), Dark Spot Corrector ($55), Green Tea Moisturizer ($35), Detoxifying Toner ($30), Micellar Water Gel ($25), and a Protective Mist ($40).

Dyson

If you’ve ever struggled blowing out your hair with a round brush, then Dyson’s latest launch is for you. The brand’s new Flyaway Attachment (which attaches to their cult-favorite Supersonic Hair Dryer) takes the guesswork out of getting a salon-quality blowout at home. The secret lies in the Coanda effect, which the brand describes as a phenomenon that occurs when air naturally follows an adjacent surface at the right speed and pressure. The result? Soft, smooth, flyaway-free hair every time.

Fenty

By now we’re all aware that Rihanna understands the assignment, and her latest Fenty drop is no exception. From the fall-friendly Gloss Bomb Heat Universal Lip Luminizer + Plumper ($22) hues to the new satin chocolate brown Flyliner ($22) shade (aptly named In Big Truffle), she’s given us plenty to work with this season. RiRi even wore the new Gloss Bomb in Fussy to her much-discussed Met gala after-party.

Glossier

Glossier’s first retinol product promises to “uncomplicate” your skincare routine. Made with ingredients like retinyl sunflowerate, stevia extract, and mondo grass root extract, it’s designed to be less irritating than other retinol formulas, but just as effective. The serum’s texture is super lightweight and leaves a silky finish, so it can easily be layered under other products.

Bath & Body Works

True story: it’s not officially fall until you buy a seasonal candle. Luckily, Bath & Body Works just released their new collection of fall-inspired scents, including Harvest Linen, Champagne Toast, and of course, plenty of pumpkin. We’ll take one of each.

Clean by endota

Endota, one of Australia’s best-selling clean beauty brands, is finally available stateside this month. The new collection, Clean by endota, features a selection of body washes and lotions in refreshing scents like Pink Grapefruit & Lemon, Rose & Tasmanian Lavender, and Wild Orange & Geranium. Plus, the Australian-made products are clean, organic, and housed in sustainable (and chic) packaging made from post-consumer plastics.

YSL Beauty

YSL Beauty is taking its signature Black Opium fragrance to new heights. The scent beloved by ambassador Zoë Kravitz has recently gotten a makeover. The new Black Opium Eau de Parfum Extreme ($130) promises to be “edgier, bolder, and sexier than ever” with strong notes of black coffee, patchouli, and white jasmine. 

FORVR Mood

FORVR Mood, the lifestyle brand from mega influencer Jackie Aina, just launched a new limited-edition mini set of their core scents. Featuring fragrances like Caked Up, with notes of almond cream, honey, and vanilla bean, and Cuffing Season, with notes of iris and Douglas Fir, it’s the perfect collection to get your fall vibes on.

Morphe

Morphe’s first ever plumping lip gloss is here, and now we’ll be sporting full, pouty lips all season long. The cooling formula is infused with hyaluronic acid and comes in ten glossy shades, from lowkey nudes to bold reds. Plus, it’s a steal at just $12.

The brand also launched its new collection with makeup artist Ashley Strong this month. Not only is the new Morphe X Ashley Strong Collection filled with stunning, fall-ready colorways, but it’s also designed to remind users how makeup can be therapeutic. In addition to being a self-taught MUA, Strong is also a passionate mental health advocate, and wanted her collection to celebrate "slowing down, letting go, and creating some magic."

Lancôme

If you’re looking for an eyeliner that can outlast a busy day (and then some), you may want to set your eyes on Lancôme’s new Drama Liqui-Pencil Waterproof Eyeliner ($22). The unique hybrid gel formula delivers dramatic and vibrant color in just one stroke of a pencil without smudging or fading for 24-hours.

The newness is available in matte, metallic, and glitter finishes.

Thrive Causemetics

Thrive Causemetics is relaunching its limited-edition Pumpkin Spice Latte Liquid Lip Balm ($26). The seasonal lip treatment—made with all-natural oils and sweet notes of creamy vanilla, warm cinnamon, ginger, cardamom, and spiced clove—promises to instantly revive and restore dry lips with the wonderful addition of vitamin B5.

Treslúce Beauty

Treslúce Beauty by Becky G just launched its Eterno Liquid Liners ($15) to help you achieve everything from a classic wing to a bold reverse cat-eye look. The shades include deep black, espresso, and cobalt. Designed with a petite brush tip for quick and easy application, the vegan must-have is both waterproof and smudge-proof for a day of flawless wear. 

Urban Decay 

Urban Decay will release its vegan Naked Cyber Eyeshadow Palette ($49) on September 21. The new palette features a dozen versatile and ultra-blendable neutral shades. The "no-makeup makeup" look has just become that more achievable! 

Lunata Beauty

Lunata Beauty has just launched its most powerful styler yet. Designed with professional stylists in mind, the new Lunata Cordless Styler PRO ($250) is just what you need to maintain your radiant tresses on the go. Boasting larger titanium plates and precise adjustable temperature settings (200℉ to 450℉), the hair tool is a must-have for travel thanks to the lithium-ion batteries that provide up to 60 minutes of use time.