15 Incredible Beauty Brands You Didn't Know You Could Shop on ASOS

Updated 10/02/18

When it comes to beauty, ASOS has seriously upped its game, having recently rebranded its beauty section Face + Body and giving it a total overhaul. It seems like each week more and more of the most coveted beauty brands are dropping onto the site. With so much choice, it can get confusing, so I've pulled together a list of 15 brands worth seeking out. Well, that knit in your fashion haul would look great paired with a new lipstick or eye shadow palette, now wouldn't it?

Isle of Paradise

Isle of Paradise is seriously smart fake tan, it has color-correcting pigments inside to ensure a real looking tan, whether you choose the light, medium or dark shade. We love the Self Tanning Drops which can be added to any face or body moisturizer for a gradual glow. 

Isle of Paradise Self Tanning Drops in Medium
Isle of Paradise Self Tanning Drops in Medium $20
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Sanoflore

Sanoflore is an organic French pharmacy brand and this toner, which removes traces of dirt and makeup and tightens pores sells one every two minutes over the channel. Oh, and it's vegan-friendly too. 

Sanoflore Organic Aqua Magnifica Peppermint Skin-Perfecting Purifying Toner
Sanoflore Organic Aqua Magnifica Peppermint Skin-Perfecting Purifying Toner $33
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LAURA MERCIER

There's a reason why Laura Mercier is loved by every beauty editor and makeup artist I know. Because every single product delivers. Case in point? The Laura Mercier Secret Camouflage Concealer Duo might be an oldie, but it sure is a goodie. 

laura mercier secret camouflage concealer
Laura Mercier Secret Camouflage Concealer Duo $28
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SMASHBOX

From their long-wear foundations to their infinite lipstick shades, I don't think there's a Smashbox product I've tried and not loved. My all-time favorite though? This Photo Finish Radiance Primer that is not only packed with hyaluronic acid but has a lovely golden sheen that leaves your skin looking beyond glowy. 

Smashbox Photo Finish Foundation Radiance Primer
Smashbox Photo Finish Foundation Radiance Primer $30
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OUAI

We're glad to know Ouai, the brand founded by Jen Atkin (arguably the planet's coolest hairstylist), is stocked on ASOS. Not sure which product to start with? The Dry Shampoo Foam mops up grease with no powdery residue.

best beauty brands asos: Ouai Dry Shampoo Foam
Ouai Dry Shampoo Foam $24
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BOBBI BROWN

Cult beauty brand Bobbi Brown has just dropped on ASOS. Next time you're shopping, add the Eye Opening Mascara into your basket. It creates thick, fluttery lashes without any clumps.

best beauty brands asos: Bobbi Brown Eye Opening Mascara
Bobbi Brown Eye Opening Mascara $25
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TOO FACED

Late nights don't just make you feel rubbish; they don't exactly leave your complexion looking fresh either. This mist can be used before makeup to act as a primer, after application to set your face in place or as a midday refresher. Expect glowing skin that won't give your hangover away.

best beauty brands asos: Too Faced Hangover Spray
Too Faced Hangover Spray $27
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LIXIR

Lixir is the hot-right-now skincare brand, and it's new to ASOS. We love its Night Switch Retinol 1% (£28); retinol is the gold standard anti-aging ingredient because it tackles everything from skin tone and texture to fine lines and dullness. 

best beauty brands asos: Lixir Night Switch Retinol 1%
Lixir Night Switch Retinol 1% $28
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BYBI

BYBI is another of those cult online beauty brands, and its hero product is its Babe Balm. Clear and multipurpose, it can be used to hydrate dry cuticles, elbows or lips, or you can use it on your cheekbones and brow bones to impart a dewy highlight. Obsessed

best beauty brands asos: BYBI Babe Balm
BYBI Babe Balm $18
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NARS

We spied this liquid bronzer on The Anna Edit's Instagram feed and have been hooked ever since. ASOS stocks a ton of classic Nars products like the Creamy Matte Concealer. (£24)

best beauty brands asos: NARS Limited Edition Blush Palette - Wanted II
Nars Laguna Liquid Bronzer $27
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MAC

MAC has a whopping 615 products on ASOS, which means you're bound to find an old favorite or exciting new buy. We're big fans of the Matte Lipstick in Velvet Teddy (£18) and Eyeshadow in Omega (£14)—it's the perfect neutral everyday tone for all skin tones.

best beauty brands asos: MAC Matte Lipstick in Velvet Teddy
MAC Matte Lipstick in Velvet Teddy $18
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Sand & Sky

This Insta-famous brand hailing from Australia has over 226k followers. The new Australian Pink Clay Flash Perfection Exfoliating Treatment (£35) is a leave-on exfoliating mask that detoxifies and brightens the skin.

best beauty brands asos: Sand & Sky Australian Pink Clay Flash Perfection Exfoliating Treatment
Sand & Sky Australian Pink Clay Flash Perfection Exfoliating Treatment $35
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DR. DENNIS GROSS

Love exfoliating? This dual-phase peel contains one acid-packed wipe that wipes away dead skin cells and resurfaces your complexion, while the second one contains neutralizing and anti-aging ingredients. Team Byrdie are big fans of these.

best beauty brands asos: Dr Dennis Gross
Dr. Dennis Gross Alpha Beta Universal Daily Peel $17
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ELEMIS

If you're looking for an invigorating facial wash, this Elemis one is packed with three acids—succinic, lactic and ferulic—which help remove dirt and grime, clearing the way for your post-cleanse skincare to work even better. 

best beauty brands asos: Elemis Biotec Skin Energising Cleanser
Elemis Biotec Skin Energising Cleanser $40 $28
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COCO & EVE

Another Instagram favorite, Coco & Eve has almost 88k followers but just one product. The Like a Virgin Super Nourishing Coconut & Fig Hair Masque (£35) contains raw virgin coconut oil fig to clean the scalp and lock moisture into the strands. With just a five- to 10-minute use once or twice a week, it'll help prevent hair breakage and split ends. It comes with a detangling brush too.

best beauty brands asos: Coco & Eve Like A Virgin Super Nourishing Coconut & Fig Hair Masque
Coco & Eve Like a Virgin Super Nourishing Coconut & Fig Hair Masque $35
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