If you love using Australian beauty products as much as I do, you'll be familiar with the warm and fuzzy feeling that comes from supporting homegrown products. It's even sweeter when those brands are available at the drugstore. (Fact: Priceline's Sister Club vouchers are a must-have for beauty buffs on a budget.) Truly, there's nothing better than repping our fair nation while saving money and looking good while doing it.
It may come as a surprise that among international beauty editors, the want for Australian beauty products is very real. For Down Under natives, it's easy to think that being nestled away in a relatively remote corner of the world means missing out on all the cool stuff happening overseas. Happily thanks to Mecca and Sephora, both of whom continue to grant us access to more and more global brands, that's not the case. On the other hand, Australian-made products—even ones sold in the supermarket—have a global reputation for being both covetable and difficult to get your mitts on if you don't live in Oz. (Which is why brands like Lanolips continue to pop up on premium sites like Net-a-Porter—we really are leaving the dream, you guys.)
Earlier this year when the U.S. and UK Byrdie teams requested Aussie products for an international beauty swap story, they both specifically asked for drugstore buys. Admittedly, their wish lists inspired me to take another look at the brands born in my own backyard. And now that I'm feeling especially patriotic, I want to share the love. So to that end (and for your shopping pleasure), find an edit of the Aussie supermarket beauty brands cool girls love below.
A solid go-to line for affordable cosmetics that wears like stuff twice the price, Australis is about both makeup basics and trend offerings. This banana powder hit shelves around the time color-correcting went peak, allowing us to get in on the skin-perfecting action without going broke. Sweep it over concealer to brighten dark circles, or use it all over to cancel out redness.
Le Tan is up there as being one of my favorite tanning brands, and I'm proud to say I also hold a special place in my heart for the company's tropical-scented sunscreen. This coconut water-infused gradual tan delivers a beautiful hint of color without drying out the skin. Plus, it smells amazing. Don't think, just buy.
Great for sensitive types, this beauty brand eschews potential irritants such as alcohol, silicones, and fragrances and swaps them with skin-friendly ingredients like sweet almond oil and chamomile extract. This tinted mineral sunscreen is oil-based (in order for the formula to remain preservative-free), so give it a good shake before you apply.
Thursday Plantation is touted for their tea tree oil range (the antiseptic spray is great for treating minor scrapes), but this duo of fast-absorbing tea tree and witch hazel is a favorite for many. Designed to tone and tighten pores, it leaves skin looking and feeling clear of excess dirt and oil sans drying.
Nude By Nature
Every Aussie beauty editor knows Nude By Nature is the local brand to seek out for mineral makeup, and while their Mineral Cover Foundation is certainly deserving of its glowing reputation, we reckon this matte bronzer deserves just as much love. It sweeps on sheer, imparting skin with a healthy, natural-looking glow. (Read: 100% glitter-free.)
C Lab & Co
Also known as an underground Australian beauty brand, C Lab & Co makes a mean coffee scrub—which is why that's also all they make. Packed with cellulite-busting caffeine, this all-natural exfoliant improves the look of spongy thighs after a single use. Even better, it's rich in nourishing oils so it leaves skin feeling extra silky.
Australian Native Botanicals
From the ingredients they use to packaging sourced from renewable, planet-friendly sources, Australian Native Botanicals is big on sustainability. This nourishing conditioner in particular contains desert peach and Australian botanicals, and is just the thing to nurse fine or limp hair to volume.
Didn't know your favorite supplement company also makes skincare? They sure do. Aside from Swisse's hydrating mist toner, we suggest you throw the brand's micellar water into your next shopping basket. Unlike other makeup removers that can sting sensitive skin, this cucumber-infused formula is pleasantly soothing.
Milk & Co
You'll likely know Milk & Co as the Klim family's beauty lovechild and a brand based on simplicity, efficacy and ease. Although there isn't a dud product in the range, I'll never stop obsessing over these cleansing wipes. They're jumbo-sized, smell lovely, and one side is textured for easy exfoliation.
Cult-favorite Aussie brand ModelCo is a no-brainer when it comes to tanning, but their skincare offerings are equally as impressive. This three-in-one sheet mask comes cleverly packaged with single serves of cleanser and serum, effectively giving you everything you need for glowy skin in one convenient package.
Dry hands and nails get transformed with this rose-scented hand cream. Like the entire range, it relies on the nourishing powers of lanolin to soften skin. Plus, it's made with completely natural ingredients.
Natio's entire line (which covers skincare, sun protection, body products, haircare, and makeup) is plant-based and wallet-friendly. The skincare is gentle and effective, but the brand's makeup offering is also worth a look. These contouring powers are super-fine but not too dark, so even fair types can hop on board.