If you love using Australian beauty brands as much as I do, you'll be familiar with the warm and fuzzy feeling that comes from supporting homegrown products and companies. Know what's even better? When those brands are available at the drugstore. (Fact: Priceline's Sister Club vouchers are what life is all about for a beauty buff on a budget.) Truly, is there anything better than repping our fair nation while saving money AND looking good doing it? For me at least, the answer is a resounding and ocker NUP.
It might surprise you to hear that amongst international beauty editors, want for Australian beauty products is very real. It's easy to think that being nestled away in our relatively remote corner of the world means we miss out on all the cool stuff happening overseas. Happily thanks to Mecca and Sephora, both of whom continue to grant us access to more and more global brands, that's no longer really the case. On the other hand, Australian-made products—even ones sold in the supermarket—have a global reputation for being covetable AND are hard to get your mitts on if you don't live in Oz.
(Which is why brands like Lanolips continue to pop up on premium sites like Net-A-Porter—we really are leaving the dream, you guys.) Proof: Earlier this year when the U.S. and UK Byrdie teams requested Aussie products for an international beauty swap story, they both specifically asked for drugstore buys. I must admit their wish lists inspired me to take another look at the brands born in my own backyard. Now that I'm feeling especially patriotic, I want to share the love. So to that end, I've pulled together an edit of the Aussie supermarket beauty brands cool girls love for your shopping pleasure.
Throw a shrimp on the barbie (LOL) and start clearing out cupboard space.
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A solid go-to for affordable cosmetics that wear like stuff twice the price, Australis is about both makeup basics and trend offerings. This banana powder hit shelves around the time colour-correcting went peak, allowing us to get in on the skin-perfecting action without going broke. Sweep it over concealer to brighten dark circles, or use it all over to cancel out redness.
Le Tan is up there with my favourite tanning brands, and I'm proud to say I also hold a special place in my heart for the company's tropical-scented sunscreen. This coconut water-infused gradual tan delivers a beautiful hint of colour without drying out skin. Also? It smells amazing. Don't think, just buy.
PEOPLE FOR PLANTS
This certified organic range of skincare is SO well priced. With a comprehensive range of products split into different skin types, there's something for everyone. This mist is a favourite—it's made with antioxidant-rich native botanicals to brighten and refresh.
Great for sensitive types, this beauty brand eschews potential irritants such as alcohol, silicones and fragrances for skin-friendly ingredients like sweet almond oil and chamomile extract. This tinted mineral sunscreens is oil-based (so the formula can remain preservative-free), so you'll need to give it a good shake before you apply.
I live for Thursday Plantation's tea tree oil range (the antiseptic spray is great for treating minor scrapes), but this blend of fast-absorbing plant oils is my favourite. Designed to both soften stretch marks and protect against UV rays, it comes in a spray bottle which makes application quick and easy.
nude by nature
Every Aussie beauty editor knows Nude By Nature is *the* local brand to seek out for mineral makeup, but while Mineral Cover is certainly deserving of its glowing reputation, we reckon this matte bronzer deserves as much love. It sweeps on sheer, imparting skin with a healthy, natural-looking glow. (Read: 100% glitter-free.)
c lab & co
Also known as the underground Australian beauty brand that went to this year's Oscars, C Lab & Co make a mean coffee scrub. (Which is why that's also all they make.) Packed with cellulite-busting caffeine, this all-natural exfoliant improves the look of spongy thighs after a single use. Even better, it's rich in nourishing oils so it leaves skin feeling silky AF.
australian native botanicals
Australian Native Botanicals is big on sustainability, with everything from the brand's ingredients to packaging sourced from renewable, planet-friendly sources. This nourishing conditioner in particular is bomb, and just the thing to nurse dye-damaged strands back to health.
Didn't know your favourite supplement company also makes skincare? They sure do. Aside from Swisse's hydrating face mist, we suggest you throw the brand's micellar water into your next shopping basket. Unlike other makeup removers that can sting sensitive skin, this cucumber-infused formula is pleasantly soothing.
milk & co
You'll likely know Milk & Co as the Klim family's beauty lovechild, a brand based on simplicity, efficacy and ease. Although there isn't a dud product in the range, I'll never stop obsessing over these cleansing wipes. They're jumbo-sized, smell lovely, and one side is textured for easy exfoliation.
Cult Aussie brand ModelCo is a no-brainer when it comes to tanning, but their skincare offering is just as impressive. This 3-in-1 sheet mask comes cleverly packaged with single serves of cleanser and serum, effectively giving you everything you need for glowy skin in one convenient package. And for $13 a pop—what more could you want?
I've professed my love for this lemon meringue-scented hand cream before, and I'm still not over it. (Not sure I ever will be.) Like the entire range, it relies on the nourishing powers of lanolin to soften skin. Plus, it's made with completely natural ingredients.
Natio's entire line (which covers skincare, sun protection, body products, haircare AND makeup) is plant-based and wallet-friendly. The skincare is gentle and effective, but the brand's makeup offering is also worth a look. These contouring powers are super-fine but not too dark so even fair types can get amongst.
face of australia
Face Of Australia was a mainstay for me in high school and I still recommend it for affordable basics. This primer is one of the best items in the range IMHO, acting more like a souped-up moisturiser than the silicone-packed formulas you might be used to. It's also cruelty-free and vegan.