These Little-Known Amazon Skincare Products Have Huge Followings

If we're being honest, Amazon is much more than an e-commerce giant; it's a community. Many consumers are repeat shoppers (with Prime, how can you not be?) and are extremely vocal about voicing their opinions on the products they've purchased. This of course informs other shoppers who trust the feedback of unbiased users, which is probably one of the largest driving forces for finally pulling the trigger on a purchase. The Q&A section also lends itself to a communal space for clarifying how a product works, if it works, and so forth. Amazon can sometimes be a dangerous place (I recently "blacked out" and bought an acoustic guitar from the site even though I've got the same guitar skill as a cat), but it's also a complete gold mine. 

The skincare section is a particularly well-traveled hub on Amazon, boasting countless pages and reviews for brands even we as beauty editors hadn't heard of. Upon first quick glance, it's a deep sea of hidden treasures, and we needed to dive right in. Below, take a look at some lesser-known hero products with thousands of positive reviews.

Up next, check out these other cult beauty buys on Amazon.