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If we're being honest, Amazon is much more than an e-commerce giant; it's a community. Many consumers are repeat shoppers (with Prime, how can you not be?) and are extremely vocal about voicing their opinions on the products they've purchased. This of course informs other shoppers who trust the feedback of unbiased users, which is probably one of the largest driving forces for finally pulling the trigger on a purchase. The Q&A section also lends itself to a communal space for clarifying how a product works, if it works, and so forth. Amazon can sometimes be a dangerous place (I recently "blacked out" and bought an acoustic guitar from the site even though I've got the same guitar skill as a cat), but it's also a complete gold mine.
The skincare section is a particularly well-traveled hub on Amazon, boasting countless pages and reviews for brands even we as beauty editors hadn't heard of. Upon first quick glance, it's a deep sea of hidden treasures, and we needed to dive right in.
Below, take a look at some of the best, lesser-known hero products on Amazon with thousands of positive reviews.
Hada Labo Hadalabo Gokujun Hyaluronic Lotion
A trending product in Amazon's skincare category, this best selling moisturizer is described to be more like a toner that softens and hydrates skin, preparing it to better absorb all forthcoming moisturizers in your routine.
Egyptian Magic All-Purpose Skin Cream
Just recently, this all-natural "cream" (with a consistency of a balm/oil) saw a 5000% increase in sales, a true testament to its moisturizing and healing prowess. It's perfect for cracked skin, stretch marks, dry lips, and even damaged hair.
What Our Testers Say
"For general skin nourishment, it really is gold class. Personally, I love it on cuticles, as a lip mask before bed, to groom unruly brows, and on cracked heels." — Emily Algar, Product Tester
TruSkin Naturals Vitamin C Serum
Meet Amazon's best-selling facial serum. It's got a whopping 20% vitamin C to boost collagen and reduce signs of aging as well as brighten and fade discoloration. However, it's recommended you do a patch test first as the formula is quite potent.
What Our Testers Say
"Hands down, it’s the gentlest vitamin C product I have ever used." — Jenna Igneri, Product Tester
Amara Beauty Aloe Vera Gel
If you were curious why a bottle of aloe vera had over 2000 reviews, we were right there with you. But according to the description, it's 100% natural, non-sticky, and absorbs quickly, which is much more appealing than most of those green, tacky, off-putting gels.
Bella Jade Botanicals Setting Spray
While technically on the makeup category, a setting spray should be skin-friendly, hydrating, and replenishing. This particular spray is fortified with teas of different varieties (rooibos, white, and green) to soothe the skin, as well as MSM, a naturally occurring sulfur compound that deeply hydrates, and DMAE, which improves elasticity.
Body Merry Super C-22 Moisturizer
Formulated to reverse signs of aging and discoloration, this lightweight moisturizer is packed with aloe, CoQ10, retinol, hyaluronic acid, shea butter, and sunflower oil for a smoother, more youthful complexion.
CeraVe Foaming Facial Cleanser
In search of the perfect gentle cleanser? Look no further: This formula has three different types of ceramides that help repair the skin's barrier so you can bypass that whole dry, tight post-wash feeling. It's also got niacinamide to help tone down redness and calm the skin, and hyaluronic acid for added moisture.
Cosmedica Skincare Hyaluronic Acid Serum
This 100% hyaluronic acid serum in its purest form is said to deliver serious hydration and skin-plumping effects. Apply it to damp skin in circular motions before sealing it in with an emollient moisturizer, and your skin will be noticeably more supple and smoother.
Humane Acne Wash
A hard-hitting acne wash formulated with 10% benzoyl peroxide to kill acne bacteria, this wash isn't for those with sensitive skin that's irritated easily. If your skin can tolerate a more intense acne treatment, try this lotion-based cleanser, which can be left on for one minute before rinsing off.
Majestic Pure Fractionated Coconut Oil
Touted as a "fractioned coconut oil," this high-quality formula is processed in such a way that removes all the long chain fatty acids, leaving only the healthy medium-chain fatty acids. This also means that it has a longer shelf life and is more stable than non-fractioned coconut oils. Use it for everything (skin, hair, lips, cuticles, dwindling bank accounts—just kidding on the last one).
LilyAna Naturals Rosehip & Hibiscus Eye Cream
No parabens, artificial colors, or fragrances make this USDA-certified organic eye cream a skin-friendly option. It claims to brighten, firm, hydrate, and lift the skin with hero ingredients like vitamin E and C as well as rosehip seed oil and hibiscus flower extract. In fact, it's so gentle, you can use it all over your face and neck.
Thayers Witch Hazel With Rose Petal Facial Toner
Witch hazel can be a bit of controversial skincare product, especially when it's formulated with drying alcohols—the opposite effect you want from a toner. However, this blend is alcohol-free, super gentle, and fortified with rose petal water and aloe for extra hydration.