We love finding an inexpensive drugstore product that works as well as its luxury counterparts. Um, who wouldn't? It's just as much hair, makeup, and skincare pampering but without those dreaded bank account blues. (That post-purchase "what did I just do" feeling can be all too real.) That's why we regularly reach out to makeup artists to figure out, once and for all, which drugstore products are the absolute best.
This time around, the budget-friendly product that's going viral, and has thus piqued our interest, is a moisturizer. (That's not all too surprising considering that the Midwest and East Coast are experiencing a winter "cyclone.") According to Allure, one specific moisturizing formula is trending on Amazon. Oh, and when we say "trending," we're being modest. Apparently, sales are up 79,500%. Keep scrolling to see which product is currently the number one moisturizer on Amazon.
The current best seller is none other than Vanicream's skin cream. It's a super-moisturizing formula that's free of dyes, fragrance, parabens, and formaldehyde. It's even recommended by dermatologists for helping eczema, psoriasis, ichthyosis, and general winter itch. In fact, it's so effective that it's been awarded five out of five stars from the National Eczema Foundation. It even promises a non-greasy, noncomedogenic, and fast-absorbing finish.
The best part is that it can be applied to the face and the body, making it a two-in-one product. It's also only $14 for a one-pound tub, so it's officially one of the most inexpensive winter moisturizers you can get your hands on.
As for Amazon itself, this moisturizer has over 2200 customer reviews. 80% of customers gave it a five-star review. One user writes "LOOOOOOOVE THIS!!!!! Bought this cream originally for my infant son instead of using the standard baby lotions. I'm a pediatric nurse and have used so many different types of baby lotions. They weren't cutting it with his dry skin. I have eczema myself and know that some creams can sting when the skin is cracked. I also like that this cream is thick! Most definitely keeps an awesome moisture barrier. I wish I had discovered this earlier! I will recommend this to everyone I know!!!!!!" How's that for a positive review? Please excuse us while we go buy a tub to save our skin from icy winter weather.
Next, see the $12 Japanese moisturizer that has maintained a cult following on Amazon (you know, in case you're in the market for another super-popular pick).