A blessed gift to any and every kind of beauty lover, Amazon is kind of like the Emerald City. Of course, there's the sparkling outward veneer filled with all of our favorite luxury beauty items, but there's also a hidden layer beneath rife with potential and undiscovered diamonds in the rough. Stuff that you read about on obscure beauty blogs or see featured in YouTube videos made on the other side of the world and wistfully dream of getting your hands on.
Another perk? Amazon is one of the best places to shop if you want honest, unabated reviews on your potential product stash. (Seriously, shoppers don't hold back.)
So in an effort to marry the best of all worlds, we began a challenge of sorts: Find the best haircare products with solid ratings which we (and most likely you) have never heard of before. Intriguing, no? Leave-ins, tools, and brushes, oh my!
What To Look For
Read Reviews Carefully
As in read between the lines. Does the review sound like a person’s actual experience using the product, or a recitation of whatever’s written on the box? Also, be sure to read the bad reviews. There’s a lot you can learn from someone’s mishap. As gratuitous as they are, Amazon reviews are one of the best sources of unabashed honesty we have, but you need to know what to take seriously and what to brush off, especially when they become a soapbox for misinformation.
Don’t Give in to FOMO
It happens to the best of us. We see a product whose popularity skyrockets out of nowhere and with the reviews to back it up, so naturally, we need to have it. But what if it’s not for you? When hard to get “it” products become within reach, it can be difficult to exercise any restraint, so if you feel pressured to add a certain product to your shelf out of FOMO, take a second before you click the “Buy” button.
Don’t Overlook the Questions & Answers Section
One of the best features of shopping on Amazon, Q&As can get down and dirty when it comes to any lingering “But will it work for me?” type questions that haven’t been answered in the general reviews. You can even post your own questions and, fingers crossed, someone who’s already tried the product will answer you.
Here are a handful of the best Amazon hair products that you've probably never heard of, but should try ASAP.
Davines All In One Milk Lotion
As someone who's personally obsessed with Davines products (and perpetually feels they deserve far more praise and love than they receive), I wasn't surprised to see its all-in-one hair milk at the top of the leaderboard in terms of the best Amazon haircare products. It works to soften and detangle the hair, which in turn helps keep frizziness under control. You could also use it as a heat protectant prior to styling.
In fact, one Byrdie contributor says this is the one hair mist she tells everyone to buy. Check out her full review at the link below.
Price at time of publish: $38
Velvet Scrunchies Velvet Scrunchies
Okay, so we know how Carrie Bradshaw felt about scrunchies ("You have your leading lady running all over town wearing a scrunchie. A SCRUNCHIE!"), but we happen to disagree. Plus, velvet scrunchies like the top-reviewed ones here are one of the best hair care products if you're concerned about breakage or need to preserve a fresh blowout overnight or while you workout. Just sayin'.
Price at time of publish: $9
Tigi Catwalk Curls Rock Amplifier
If you have curly hair, look no further than this top-rated curl enhancer by Tigi. It's beloved for its ability to deliver hold and control, so your coils look more defined without ever looking frizzy.
Price at time of publish: $19
Sebastian Professional Light Shampoo
So what makes this shine-enhancing shampoo tick? We attribute the fervor to its knack for natural, easy-on-the-hair conditioning and bodybuilding. (Just make sure to rinse it thoroughly.)
Arimino Spice Water
Truth be told, we'd never heard of this adorably packaged mist until it overwhelmed our top-rated haircare search. Intended to protect damaged hair, it nourishes split, lackluster ends; staves off heat damage; and leaves a silky, impeccably shiny finish in its wake. It also smells lovely thanks to fruit extracts from lime, apple, lemon, and orange.
Price at time of publish: $18
Redken Hardwear 16 Super Strong Hair Gel
There are two types of people in this world: those who love gel and those who won't touch it with a 10-foot pole. However, if you're the former (or perhaps even the latter with openness to conversion), you're likely to fall head over heels for this strong-hold gel from Redken.
Price at time of publish: $23
Byrd Hairdo Products Matte Pomade
Aside from the brand's adorable name (the initial draw for us), this pomade is a dream come true for those with a shorter length (or really any length) looking for equal parts volume and hold. Versatile in formulation and styling potential, it's also great for creating a super-sleek ponytail or slick-back. And since it's conveniently water-based, it washes out effortlessly with no annoying residue left behind.
Price at time of publish: $20
Rooted Treasure Organic Jamaican Black Castor Oil
Compared to other oils like coconut, jojoba, and the like, castor oil is the hair industry's unsung hero when it comes to better-looking hair. This elixir, in particular, is a favorite, and reviewers unanimously agree it works wonders for filling in sparse eyebrows and improving the texture, thickness, and overall luster of hair.
What is the healthiest hair product?
This depends on what your hair needs to be healthy. No product is one-size-fits-all. Start by evaluating what your hair needs, then looking for products to solve those problems, rather than the other way around.
What are the worst products for your hair?
This is a loaded question, especially considering there are still legions of people who swear by Aqua Net. The latest fiery debates over hair product Dos and Don’ts involve silicones, sulfates and alcohol, but the definitive science is still out over all three, so what is good or bad for your hair ultimately comes down to whether or not it works for you.
What are the worst products for curly hair?
Essentially, when you’re dealing with curly hair you want to seek out shampoos and styling products formulated with hydrating ingredients, which means avoiding any containing sulfates and other harsh detergents. Also, look for other factors such as anti-frizz technology and components designed to strengthen and protect hair.