A blessed gift to any and every kind of beauty lover, Amazon is kind of like the Emerald City. Of course, there's the sparkling outward veneer filled with all of our favorite luxury beauty items, but there's also a hidden layer beneath rife with potential and undiscovered diamonds in the rough. Another perk? Amazon is one of the best places to shop if you want honest, unabated reviews on your potential product stash. (Seriously, shoppers don't hold back.)
So in an effort to marry the best of all worlds, we began a challenge of sorts: Find 15 haircare products with solid, five-star star ratings which we (and most likely you) have never heard of before. Intriguing, no? After all, we've already performed similar tasks like locating 18 under-the-radar beauty products with over 1000 ratings and finding seven wellness products the site can't keep in stock, so why not keep the magic going? Plus, since it's officially summer and warm temperatures, salty water, and unrelenting sunrays are already wreaking havoc on our strands, we thought we'd be strategic with our subject matter.
Leave-ins, tools, and brushes, oh my! Keep scrolling for 15 of the best Amazon hair products with five-star reviews across the board.
Great for all hair types and boasting negative ion protection, this mirror-adorned straightening brush is one of the best you can get your hands on. Plus, reviewers say it's lightweight, easy to maneuver, and the 360º anti-scald bristles are actually more efficient at smoothing and straightening than your go-to flat iron.
We already know finding an effective natural or organic shampoo can be a difficult feat. Especially if you have other aggravating issues like itchy scalp, dandruff, or psoriasis to contend with. That being said, this healthy elixir from Selenium Organic Cosmetics seems to have it all—the formula is enriched with minerals, proteins, vitamins, and herbs to help soothe an angry scalp and is also safe to use on all hair colors. (It won't strip!)
"This is the perfect brush for my thick, curly hair," explains one thrilled reviewer. "The soft bristles feel gentle on my scalp and do not fall out, it glides smoothly and painlessly through my curls without ripping out my hair. It untangles every curl I have while dry or wet. The thick handle provides a good grip while brushing and unlike most of my other brushes, it does not break! HIGHLY recommended."
"I have been using this product for years. It is hands down the best product for curly hair that tends to get frizzy in humid weather. It allows me to wear my hair natural and actually like the way it looks," praises one fan on Amazon. "I have tried the new version of this product and it doesn't work as well as the old version (this one in the aqua plastic bottle). I don't know what I'd do if I was unable to find the old version. I would not be a happy camper, that's for sure!"
Okay, so we know how Carrie Bradshaw felt about scrunchies ("You have your leading lady running all over town wearing a scrunchie. A SCRUNCHIE!"), but we happen to disagree. Plus, velveteen scrunchies like the top-reviewed ones above are one of the best haircare products if you're concerned about breakage or need to preserve a fresh blowout overnight or while you workout. Just sayin'.
To say we were overwhelmed by the all-around fanaticism in this product's review section would be a serious understatement. Here's a taste: "I am running out of words to describe what has become my favorite line of hair care products—moisturization, YES, hydration, YES, softness, YES, detangling, YES, slip, YES, YES, YES!!!!!!!!"
Oh, and here's another: "HALLELUJAH!!! The HOLY GRAIL for curly hair! My 3a curls LOVE this! And talk about SUPER FAST shipping! It was scheduled to arrive between today and next week, and it arrived YESTERDAY. Would definitely recommend this product!"
Compared to other oils like coconut, jojoba, and the like, castor oil is the hair industry's unsung hero when it comes to health and maybe even expedited growth. This elixir, in particular, is an Amazon favorite and reviewers unanimously agree it works wonders for filling in sparse eyebrows and improving the texture, thickness, and overall luster of hair.
"This product is absolutely amazing!" explains one happy buyer. "A Jamaican coworker of mine introduced me to the authentic Jamaican Black Castor Oil; I knew it was the real deal from the smell, texture, and color. I've been doing some research and came across the Rooted Treasure YouTube video that showed how the product was made. Being the skeptic that I am, I opted to purchase the smallest bottle. Once it arrived, I was sold. I've been using it now for a few weeks and have already seen a difference in my hair quality.
I am now a forever customer. Thanks, Rooted Treasure!!!"
As someone who's personally obsessed with Davines products (and perpetually feels they deserve far more praise and love than they receive), I wasn't surprised to see its all-in-one hair milk at the top of the leaderboard in terms of the best Amazon haircare products.
This reviewer says it all: "More people should know about this. This is magic in a bottle. I have tried a bunch of fancy leave-in products, but this is by far the best. I have long, fine hair and this alleviates my need for conditioner or even a hair mask. I spray it on wet hair and it detangles fast and leaves a nice subtle scent. Plus, it works in dry hair as well. Love it and worth the price."
"Love this product! Feels like I have finally found the perfect shampoo!!!! My hair is very thin and tends to be oily. Not a great combo. I have tried tons of brands without much success. With this shampoo, my thin hair doesn't get weighed down and I can finally have some volume!!!" writes one reviewer.
So what makes this shine-enhancing shampoo tick? We attribute the fervor to its knack for natural, easy-on-the-hair conditioning and bodybuilding. (Just make sure to rinse it thoroughly.)
Coming in at just under $10 and with perks like heat protection, an alcohol- and oil-free formulation, and an ultra-fast dry time, it's no surprise this lesser-known styling foam is a fan favorite and one of the best haircare products on Amazon.
"I am so glad I decided to try this. It really works great on my new pixie haircut," gushes one reviewer. "I saw a video on YouTube of the Nutress being used on short hair, and I immediately had to try it. No matter how much I use, I don't get that sticky feeling on my hair. It also helps mold the sides and back of my hair without the heavy buildup and crunchy feeling. Plus, it adds shine."
While Pantene itself is a well-known brand, this conditioner, in particular, tends to fly under the radar. Yet considering the high praise it consistently receives on Amazon for its moisturizing prowess, it definitely shouldn't. Plus, it's less expensive than the majority of coffee orders we overhear at Starbucks.
One reviewer writes, "A++++. I rarely leave reviews unless they are cautionary, but I can't stop talking about this conditioner. I thought nothing would prevent split ends until I tried this. Problem solved!"
Truth be told, we'd never heard of this adorably packaged mist until it overwhelmed our top-rated haircare search. Intended to protect damaged hair, it nourishes split, lackluster ends; staves off heat damage; and leaves a silky, impeccably shiny finish in its wake. It also smells lovely thanks to fruit extracts from lime, apple, lemon, and orange.
There are two types of people in this world: those who love gel and those who won't touch it with a 10-foot pole. However, if you're the former (or perhaps even the latter with openness to conversion), you're likely to fall head over heels for this strong-hold gel from Redken.
"This gel works great for my curly girl hair," one satisfied fan reviews. "I have always struggled with my Irish curls. They look frizzy, dull, fall out in places, etc., etc. All that until my hairdresser suggested this product from Redken. Now, my hair has never looked so great, so easily. Seriously. It's brought control to my curls without leaving that all day 'wet' look, but crunchy hair."
A good hair spray can be one of the trickiest products to find if you crave full satisfaction. Either there's too much crunch, too much smell, not enough hold… We could honestly go on and on. However, if the beaming five-star reviews have anything to say about it, this coconut oil–infused hair spray from Marc Anthony might be one of the best hair products on Amazon we never knew existed. See for yourself.
"I will never use another hairspray again. Not only does it smell great, it holds my hair naturally without stiffness. My hair is dark and other hairsprays leave white stuff on my hair. I hate other hairsprays. Plus, it has a lot of good ingredients in it like biotin and I'm not choking every time I use this."
And one more glowing review for good measure: "I love this hairspray! I used to buy it in one of the major cosmetic stores, but they stopped carrying it. I'm so glad Amazon has it! I live in a high-humidity state, and this spray can hold my curls and prevent my frizz without making my hair feel sticky or stiff. It's not only very natural feeling, but the scent is great. I'll keep buying this as long as they make it."
Aside from the brand's adorable name (the initial draw for us), this five-star pomade is a dream come true for those with shorter length (or really any length) looking for equal parts volume and hold. Versatile in formulation and styling potential, it's also great for creating a super-sleek ponytail or slick-back. And since it's conveniently water-based, it washes out effortlessly with no annoying residue left behind.