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A blessed gift to any and every kind of beauty lover, Amazon is kind of like the Emerald City. Of course, there's the sparkling outward veneer filled with all of our favorite luxury beauty items, but there's also a hidden layer beneath rife with potential and undiscovered diamonds in the rough. Another perk? Amazon is one of the best places to shop if you want honest, unabated reviews on your potential product stash. (Seriously, shoppers don't hold back.)
So in an effort to marry the best of all worlds, we began a challenge of sorts: Find the best haircare products with solid ratings which we (and most likely you) have never heard of before. Intriguing, no? Leave-ins, tools, and brushes, oh my!
Here are a handful of the best Amazon hair products that you've probably never heard of, but should try ASAP.
AsaVea Professional Hair Straightening Brush With Mirror
Great for all hair types and boasting negative ion protection, this mirror-adorned straightening brush is one of the best you can get your hands on. Plus, reviewers say it's lightweight, easy to maneuver, and the 360º anti-scald bristles are actually more efficient at smoothing and straightening than your go-to flat iron.
Davines OI All in One Milk
As someone who's personally obsessed with Davines products (and perpetually feels they deserve far more praise and love than they receive), I wasn't surprised to see its all-in-one hair milk at the top of the leaderboard in terms of the best Amazon haircare products. It works to soften and detangle the hair, which in turn helps keep frizziness under control. You could also use it as a heat protectant prior to styling.
In fact, one Byrdie contributor says this is the one hair mist she tells everyone to buy. Check out her full review at the link below.
Ondder Velvet Scrunchies
Okay, so we know how Carrie Bradshaw felt about scrunchies ("You have your leading lady running all over town wearing a scrunchie. A SCRUNCHIE!"), but we happen to disagree. Plus, velvet scrunchies like the top-reviewed ones here are one of the best hair care products if you're concerned about breakage or need to preserve a fresh blowout overnight or while you workout. Just sayin'.
Pantene Pro-V Daily Moisture Renewal Conditioner
While Pantene itself is a well-known brand, this conditioner, in particular, tends to fly under the radar. Yet considering the high praise it consistently receives on Amazon for its moisturizing prowess, it definitely shouldn't. Plus, it's less expensive than the majority of coffee orders we overhear at Starbucks.
Arimino Spice Water Shining Straight
Truth be told, we'd never heard of this adorably packaged mist until it overwhelmed our top-rated haircare search. Intended to protect damaged hair, it nourishes split, lackluster ends; staves off heat damage; and leaves a silky, impeccably shiny finish in its wake. It also smells lovely thanks to fruit extracts from lime, apple, lemon, and orange.
Redken Hardwear 16 Super Strong Gel
There are two types of people in this world: those who love gel and those who won't touch it with a 10-foot pole. However, if you're the former (or perhaps even the latter with openness to conversion), you're likely to fall head over heels for this strong-hold gel from Redken.
Byrd Matte Pomade
Aside from the brand's adorable name (the initial draw for us), this pomade is a dream come true for those with a shorter length (or really any length) looking for equal parts volume and hold. Versatile in formulation and styling potential, it's also great for creating a super-sleek ponytail or slick-back. And since it's conveniently water-based, it washes out effortlessly with no annoying residue left behind.
Rooted Treasure Organic Jamaican Black Castor Oil
Compared to other oils like coconut, jojoba, and the like, castor oil is the hair industry's unsung hero when it comes to health and maybe even expedited growth. This elixir, in particular, is a favorite and reviewers unanimously agree it works wonders for filling in sparse eyebrows and improving the texture, thickness, and overall luster of hair.